Developing and Delivering Marketing, Management and Event Solutions For Over 20 Years.My history in business is one of success in developing business opportunitiesfor growth and implementing strategic programs that achieve designatedoutcomes and which have constantly met and exceeded designated KPI’s.Astute management, strategic problem solving, creative marketingmanagement across all formats from the traditional print, electronic andexperiential, to the latest digital platforms for; events of all sizes, tourismattractions, professional sports, retail and NFP organisations.Implementation of Programs that have regularly produced an excellent ROIand all of the desired outcomes.
Career Profile• Commercially astute hands-on Senior Manager / General Manager with a broad set of skills derived from a range of high pressure corporate and time critical business environments.• A strategic planner and detailed General Manager and Marketing Manager with a process driven and outcome orientated approach to planning and business.• Comfortable in the Board Room or senior management table and able to harness and nurture the skills of peers and subordinates so as to produce a great ROI and achieve a culture of on-time delivery of desired outcomes.• Excellent communication skills, high integrity and keenly aligned to good corporate governance being a cornerstone of a successful business.• Marketing Management experience across traditional electronic, print and experiential formats as well as web, digital and social media platforms.• Career portfolio exhibits experience and success in management, marketing, advertising, promotions, media, activation, PR and digital marketing for major events, tourism attractions, professional sport and retail.
Key Skills & Competencies• CEO, General Manager, Director of Australian Registered Companies• Marketing Management with experience across traditional electronic, print and experiential formats as well as web, digital and social media platforms• Advertising, Promotions, PR and Business Development• Sponsorship Negotiation and Management• General Administration• General Management of Professional Sports Companies or Associations• Event Organising and Management• Financial Budgeting and Reporting• Company Director• Peak National Industry Association Management• Conference Organising, Trade Show Sales, Promotion and Management
Career Commentary & HighlightsExperience encompasses successful business management andconsulting focusing on: General Management Marketing and commercial management Event organising, management and marketing Professional sports management and administration Sponsorship procurement, activation and management Peak National Body and Association managementA skilled General Manager, Marketing Manager and negotiator withstrong strategic, fiscal responsibility and team leadership skills.I believe that high-level corporate governance principles should beapplied at all times in the conduct of business.I have achieved success for my employers in each of the roles filled.
StrengthsExperiencedThe breadth of my experience is across many business environments including: Tourism Attraction management and marketing Professional sport Consumer business in the fields of marketing and general management Event planning, management and marketing Association and membership based company management Consulting Digital marketing and eCommerce Strategic and hands on Strong emphasis on Corporate Governance Good financial manager Motivated self starter Fresh and constructive analysis Face of the company Communications
Clients and Events• Australian Amusement Leisure and • International Association of Recreation Association Inc Amusement Parks and Attractions• AALARA Insurances Pty Ltd • Macau Grand Prix (Motor Race• Bathurst 1000 Event Management Pty Ltd Consultants Ltd)• CAMS Ltd • Morris International Group• Cookie Man • My T Brite Lights• Complete Marketing Pty Ltd • Rally Australia Pty Ltd• Direct 2 Electrical Pty Ltd • Sirromét Winery Festivals• Federation Internationale de l’Automobile • South Australia / Victoria State Of (The FIA) Origin Series’• Gold Coast Motor Events Pty Ltd • South Australian National Football• Goodwill Games – Brisbane League Inc• Grundy Entertainment Pty Ltd • Speed On Tweed Pty Ltd• Holden Performance Driving Centre • TOCA Australia Pty Ltd• International Rally Of Queensland • Touring Car Entrants Group Australia Pty Ltd
Testimonials“Kelvin is an executive of the highest calibre. Detailed, thorough, a greatmanager of people he can be trusted to deliver a business plan. He has anextremely strong work ethic and he is a man of the utmost integrity. Igreatly enjoyed my time working with him and am happy to be contactedas a referee. 0419 437 825.” David Lo – CEO and Managing Director – The Marketing Zoo“...thank you for the absolutely excellent report. ... the detail and clarity ofyour report is truly impressive.” Max Mosley – FIA President - Federation Internationale de l’Automobile“The 2003 Summer meeting is the best organised Summer Meeting everheld by IAAPA. ” John Collins –President IAAPA
TestimonialsMarketing Manager - Gold Coast Motor Events Co. Pty Ltd“Kelvin is an outstanding individual. He is self driven, professional and a great team player.He is a good manager and quickly commands the respect of colleagues and staff. I would bepleased to provide a verbal reference.” Tim Rothwell - Assistant CEO, Australian Indycar Grand Prix Currently CFO Brisbane Airport CorpChairman & Chief Executive - Touring Car Entrants Group“Kelvin is a rare individual who combines massive personal integrity with great businesssense and hard work. I have been lucky to be associated with him on a variety of businessprojects and he has always over-delivered in every area. Im happy to recommend him.” Paul Gover – Motoring Editor Herald Sun NewspaperMarketing Manager - Rally Australia Pty Ltd“Kelvin did an excellent job for the 2009 Rally Australia across a broad range of areasincluding sponsorship procurement and servicing, corporate hospitality and spectator salesand marketing, advertising and assisting with our PR strategy. He is extremely dedicatedwith a very strong work ethic.” Garry Connelly AM Chairman Organising Committee, Rally Australia
Contact Details Kelvin D O’Reilly PO Box 5446 Q Super CentreMermaid Waters, Queensland 4218 Phone: 07 5527 7667 Fax: 07 5527 7655 Email: Kelvin@pmm.net.au