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Twitter 101 A Guide To Getting Started

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Everyone from Oprah to Ashton is doing it – but does it make sense for you? In 2009, Twitter has become a full-blown phenomenon, but many new users express frustration with the platform. How does Twitter fit into a communications strategy, and where should you begin? From Twitter use to its lingo to helpful third-party applications, this presentation covers the ABCs of one of the most talked about social media tools of the year.

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Twitter 101 A Guide To Getting Started

  1. 1. Twitter 101A Guide to Getting Started<br />By @KellyeCrane<br />
  2. 2. New to Twitter?<br />
  3. 3. Twitter grew 1,551% betweenJune 2008 and June 2009<br />Source: Compete.com data for June 2009<br />From David Griner, Luckie & Company, http://www.slideshare.net/Griner/the-twitter-tutorial - Slide 3 (used with permission)<br />
  4. 4. In fact, Twitter grew 43% with the addition of just one user. <br />From David Griner, Luckie & Company, http://www.slideshare.net/Griner/the-twitter-tutorial - Slide 4 (used with permission)<br />
  5. 5. From David Griner, Luckie & Company, http://www.slideshare.net/Griner/the-twitter-tutorial - Slide 5 (used with permission)<br />
  6. 6. But why?<br />
  7. 7. Benefits<br />New influentials<br />Build Relationships<br />Earned media<br />Gain customer and market insights<br />Google friendly<br />
  8. 8. Ambient awareness<br /> Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait… like thousands of dots making a <br />pointillist painting. <br />Source: New York Times http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html?_r=1<br />
  9. 9. If that’s not enough….<br />70 Percent of Journalists Use Social Networks to Assist in Reporting<br />(up from 42% last year)<br />Source: Survey from Middleberg Communications and the Society for New Communications Research (SNCR), reported in PRWeek<br />
  10. 10. From Connie Bensen, Community Strategist, http://www.slideshare.net/conniebensen/twitter-for-lead-gen - Slide 2 (used with permission) <br />)<br />
  11. 11. Social Anthropology<br />
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  16. 16. Getting Started<br />
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  18. 18. What to Say?<br />Share links<br />Amplify others<br />Give tips<br />Be a resource<br />Show expertise<br />
  19. 19. Ask Questions<br />
  20. 20. “You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”<br /><ul><li>Joe Ragan, Newsradio</li></ul>As quoted in “Groundswell” by Charlene Li and Josh Bernoff<br />
  21. 21. Twitter Glossary <br />Tweet<br />@replies<br />Retweet (RT)<br />Direct Message (DM)<br />Twitter tools<br />#Hashtags<br />h/t <br />Tweetup<br />
  22. 22. Etiquette<br />Converse, don’t just broadcast<br />Be transparent/authentic<br />It’s not about follower numbers, it’s about connecting<br />No auto-Direct Messages (DM)<br />Avoid TMI<br />
  23. 23. Who to follow?<br />Import contacts from other networks (Gmail, Yahoo, AOL)<br />Search by name<br />Find someone with similar interests and see who they follow<br />Tools like MrTweet.net, Twellow.com<br />“Return follow” someone who follows you (with caveat)<br />
  24. 24. Finding <br />Time <br />
  25. 25. Tools<br />
  26. 26. Tweetdeck<br />
  27. 27. Twitter Search<br />
  28. 28. delicious.com/KellyeCrane/twitter+tools<br />
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  31. 31. Questions?<br />
  32. 32. Kellye Crane<br />E-mail: kellye@cranecom.com<br />Twitter: KellyeCrane<br />Blog: Solo PR Pro<br />Web site: www.cranecom.com<br />

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