Twitter 101 A Guide To Getting Started


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Everyone from Oprah to Ashton is doing it – but does it make sense for you? In 2009, Twitter has become a full-blown phenomenon, but many new users express frustration with the platform. How does Twitter fit into a communications strategy, and where should you begin? From Twitter use to its lingo to helpful third-party applications, this presentation covers the ABCs of one of the most talked about social media tools of the year.

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  • Your presence may feel insignificant at first.
  • -As with all social media, the Twitter community expects its users to be generous.-“Say 12x as much about others as you say about yourself” -@chrisbrogan
  • Don’t do this
  • The first sign-up screenWhat’s in a name – choose wisely---avoid names with numbers in them
  • Upload your avatar (aka picture)Add your 160 character bio---Be clever, but not too clever (make it searchable)Include a linkProtected updates
  • Getting going on Twitter sometimes feels slow, as you work to build relationships and community
  • Anatomy of a Twitter home page – reviewingthe different sections
  • With a new account, the first step is to start tweeting!
  • Remember, your tweets are public (not just to your followers)
  • Tweet is the verbh/t = hat tipTweetup = a local meet-up (no invites required)
  • Being transparent means re-tweeting when you learned of something from a tweetTMI, of course, means too much information Returning a follow, or following backUnfollows
  • Once you have some tweets, then start by following a few of your friends-Spammers (including those of the adult entertainment variety) discovered Twitter around the same time Oprah did. Look at each follower to make sure they’re someone you’d want to follow back.Following allows that person to DM you
  • A lot of tools exist to help make Tweeting easier – an ever-growing list is on Delicious--Desktop client – Tweetdeck, Twhirl, Seesmic--Web-based – Hootsuite, Co-Tweet--Mobile – Tweetie, Twitterific,
  • Despite all of the hype around Twitter, it’s just part of a whole system of social media outlets that you’ll want to consider
  • Twitter 101 A Guide To Getting Started

    1. 1. Twitter 101A Guide to Getting Started<br />By @KellyeCrane<br />
    2. 2. New to Twitter?<br />
    3. 3. Twitter grew 1,551% betweenJune 2008 and June 2009<br />Source: data for June 2009<br />From David Griner, Luckie & Company, - Slide 3 (used with permission)<br />
    4. 4. In fact, Twitter grew 43% with the addition of just one user. <br />From David Griner, Luckie & Company, - Slide 4 (used with permission)<br />
    5. 5. From David Griner, Luckie & Company, - Slide 5 (used with permission)<br />
    6. 6. But why?<br />
    7. 7. Benefits<br />New influentials<br />Build Relationships<br />Earned media<br />Gain customer and market insights<br />Google friendly<br />
    8. 8. Ambient awareness<br /> Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait… like thousands of dots making a <br />pointillist painting. <br />Source: New York Times<br />
    9. 9. If that’s not enough….<br />70 Percent of Journalists Use Social Networks to Assist in Reporting<br />(up from 42% last year)<br />Source: Survey from Middleberg Communications and the Society for New Communications Research (SNCR), reported in PRWeek<br />
    10. 10. From Connie Bensen, Community Strategist, - Slide 2 (used with permission) <br />)<br />
    11. 11. Social Anthropology<br />
    12. 12.
    13. 13.
    14. 14.
    15. 15.
    16. 16. Getting Started<br />
    17. 17.
    18. 18. What to Say?<br />Share links<br />Amplify others<br />Give tips<br />Be a resource<br />Show expertise<br />
    19. 19. Ask Questions<br />
    20. 20. “You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”<br /><ul><li>Joe Ragan, Newsradio</li></ul>As quoted in “Groundswell” by Charlene Li and Josh Bernoff<br />
    21. 21. Twitter Glossary <br />Tweet<br />@replies<br />Retweet (RT)<br />Direct Message (DM)<br />Twitter tools<br />#Hashtags<br />h/t <br />Tweetup<br />
    22. 22. Etiquette<br />Converse, don’t just broadcast<br />Be transparent/authentic<br />It’s not about follower numbers, it’s about connecting<br />No auto-Direct Messages (DM)<br />Avoid TMI<br />
    23. 23. Who to follow?<br />Import contacts from other networks (Gmail, Yahoo, AOL)<br />Search by name<br />Find someone with similar interests and see who they follow<br />Tools like,<br />“Return follow” someone who follows you (with caveat)<br />
    24. 24. Finding <br />Time <br />
    25. 25. Tools<br />
    26. 26. Tweetdeck<br />
    27. 27. Twitter Search<br />
    28. 28.<br />
    29. 29.
    30. 30.
    31. 31. Questions?<br />
    32. 32. Kellye Crane<br />E-mail:<br />Twitter: KellyeCrane<br />Blog: Solo PR Pro<br />Web site:<br />