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Mobile and Public Relations<br />Make the Most of this Untapped Duo<br />
What does mobile have to do with PR?<br />
Multiple Operating Systems<br />
Why Mobile?<br />
Avoid “Shiny Object Syndrome””<br />
Strategy<br />
Low Hanging Fruit<br />
Social Media Newsroom<br />
What is SMS?<br />Photo Credit: Quinn.anya<br />
SMS <br />Advantages<br />
Direct response demo<br />Text “Kcrane” to 50500<br />
Scan Codes<br />
Already in use<br />
Innovative: produce tags in Japan<br />Source: http://www.seo-blog.com/qr-codes.php<br />
Journalists well-versed<br />
http://qrcode.kaywa.com/<br />
Try It!<br />
Have fun!<br />
Barcode scanners<br />Photo Credit: Dougww<br />
Location Based Services (LBS)/Games<br />
What’s Next?<br />Photo credit: umpcportal.com<br />
Brainstorm<br />Photo credit: Juanedc<br />
Questions?<br />
Kellye Crane<br />E-mail: kellye@cranecom.com<br />Twitter: @KellyeCrane<br />Blog: Solo PR Pro<br />
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Mobile and Public Relations: Making the Most of this Untapped Duo

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For some public relations professionals, mobile technologies may seem to have little bearing on the day-to-day. In reality, everything from QR codes to location-based applications can be exploited to maximize the impact of your PR strategies. This session will discuss the role mobile tactics can have in your PR plans, and how you can begin implementing them today.

Published in: Business
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Mobile and Public Relations: Making the Most of this Untapped Duo

  1. 1. Mobile and Public Relations<br />Make the Most of this Untapped Duo<br />
  2. 2. What does mobile have to do with PR?<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6. Multiple Operating Systems<br />
  7. 7. Why Mobile?<br />
  8. 8. Avoid “Shiny Object Syndrome””<br />
  9. 9. Strategy<br />
  10. 10. Low Hanging Fruit<br />
  11. 11.
  12. 12. Social Media Newsroom<br />
  13. 13. What is SMS?<br />Photo Credit: Quinn.anya<br />
  14. 14. SMS <br />Advantages<br />
  15. 15. Direct response demo<br />Text “Kcrane” to 50500<br />
  16. 16. Scan Codes<br />
  17. 17. Already in use<br />
  18. 18. Innovative: produce tags in Japan<br />Source: http://www.seo-blog.com/qr-codes.php<br />
  19. 19. Journalists well-versed<br />
  20. 20. http://qrcode.kaywa.com/<br />
  21. 21. Try It!<br />
  22. 22. Have fun!<br />
  23. 23. Barcode scanners<br />Photo Credit: Dougww<br />
  24. 24. Location Based Services (LBS)/Games<br />
  25. 25. What’s Next?<br />Photo credit: umpcportal.com<br />
  26. 26. Brainstorm<br />Photo credit: Juanedc<br />
  27. 27. Questions?<br />
  28. 28. Kellye Crane<br />E-mail: kellye@cranecom.com<br />Twitter: @KellyeCrane<br />Blog: Solo PR Pro<br />

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