Beyond blogging Presentation


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Beyond blogging Presentation

  1. 1. Beyond Blogging:<br />How to Use Your Blog as a Platform for Other Opportunities<br />
  2. 2. Kelly Whalen: The Centisble Life<br />Kelly Whalen is the owner of The Centsible Life, a lifestyle blog with a focus on family finances, and living the life you want on less. Kelly also co-owns a social media business with a focus on brand consulting and event planning called Just Centsible. In addition to that she works with a group of bloggers as Splash Creative Media to create campaigns based on timely topics (such as back to school) with a charitable component. <br />Twitter: @CentsibleLife<br />
  3. 3. Key Takeaways<br />Branding is key.<br />Creating a home base.<br />Set goals.<br />Utilize social media.<br />Opportunities beyond blogging.<br />How to find opportunities.<br />The Art of Pitching<br />
  4. 4. Brand Yourself<br />You are a brand<br />Your blog is a brand<br />Design & logo are key<br />What’s your story?<br />Elevator pitch<br />
  5. 5. Home Base<br />Create a home base on the web.<br />Your blog<br />LinkedIn<br />Twitter<br />Facebook<br />Google+<br />YouTube<br />and more…<br />
  6. 6. Goals<br />What does your dream look like?<br />How can you get from here to there?<br />Set goals quarterly for growth and income.<br />Re-evaluate quarterly.<br />Find a partner or mentor.<br />Know that it will change.<br />
  7. 7. Utilize social media<br />Be active across social media platforms.<br />Set aside time to devote to being active in social media forums.<br />Analyze what works for you.<br />Be yourself.<br />Reach out to brands.<br />
  8. 8. Opportunities<br />Every situation/email/tweet/follow is an opportunity.<br />Be responsive.<br />Create templates for emails.<br />
  9. 9. Finding Opportunities <br />Pay attention via social media.<br />Form relationships with PR or marketing. <br />Your email is the golden ticket.<br />Pitch, pitch, and pitch some more.<br />
  10. 10. Freelance<br />What are you good at?<br />Offer services, or use your skillset. <br />Examples:<br />Writing or editing<br />Consulting<br />Blog Design<br />Social Media <br />Community Management<br />
  11. 11. Collaboration <br />Find your ‘tribe’, and work together.<br />Collaboration leads to more dollars. <br />Extend your reach by partnering with other bloggers.<br />
  12. 12. Sponsorships<br />Sponsored Posts<br />Get paid to talk about a brand.<br />Spokesperson Roles<br />Could include posts, updates, media, representation, and more.<br />Brand Ambassadors<br />Typically posts via social media and engagement via calls, or in-person event.<br />
  13. 13. Create your own Product <br />Craft your own product.<br />Branded products<br />Consulting<br />Informational Products<br />E-books<br />Free or paid resources<br />
  14. 14. Why Pitching is like Dating<br />It’s better to date someone you’ve met before than go out on a blind date.<br />Do your research before you ‘go out.’<br />Make the conversation all about your ‘date’, but be sure to talk a little bit about you.<br />Make sure your date knows what you are interested in.<br />Dress to impress.<br />KISS (keep it simple, silly)<br />