Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
PATH Plog
Next
Download to read offline and view in fullscreen.

0

Share

Social Media Master Class UKHA

Download to read offline

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Social Media Master Class UKHA

  1. 1. Christoph Hoffmann & Kelly Vadukar UKHA Meeting, London, 12.05.2015 why and how!!
  2. 2. Presenters What is Social Media Linkedin Case Study: hsk-knowledge.com UKHA on Linkedin Get on Linkedin Q&A
  3. 3. “Branding is what people say about you when you are not in the room” Jeff Bezos, Founder of Amazon
  4. 4. your own perception of yourself others’ impressions of you
  5. 5. “LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today.”  It is significantly ahead of its competitors Viadeo (50 million) and XING(10 million).  The membership grows by approximately two new members every second.
  6. 6. 1. It has now passed 300 million users 2. There are now over 1 billion LinkedIn endorsements 3. 41% of LinkedIn visits are now via mobile 4. LinkedIn has 5,000 employees 5. 2.1 million LinkedIn groups 6. Average time a user spends a month on LinkedIn is 17 minutes 7. Worth an estimated $7.5 billion 8. The top 5 countries by user numbers are. USA (93 million), India (24 million), Brazil (16 million), UK (14 million) and Canada with 9 million. 9. The top 3 fastest growing countries are Turkey, Colombia and Indonesia in LinkedIn members 10.The most likely demographic profile is Male, Asian, 45-54 years, Earns $150,000+, No kids and has a Grad school education
  7. 7.  Networking  Before going to a fair/networking event  Online Presence  Testimonials  Clear descriptions  Work Examples  Promotion  Information  Recommendations  Credibility  Expertise
  8. 8. 1) What would you like to accomplish with your brand? 2) Who is your target audience? 3) Which brands do you think are successful? Why are they successful?
  9. 9. Networking opportunities Gain ideas Increase knowledge Mentorship Build relationships Establish expertise Attract future talent
  10. 10. Case Study: hsk-knowledge.com
  11. 11.  Think newspaper headline – why did you pick up that paper?  Current position  Location  Buzz words  Be descriptive  Tip: http://www.linkedin-makeover.com/linkedin-headline-generator/
  12. 12.  Highest character count – but don’t go over the top, be concise  Describe what motivates you  Skills  What’s next? Career goals?  1st person – Be human!  Why not include a ‘Call section’?  Include presentations you have given
  13. 13.  Current and Previous roles (Relevant?)  Show off your expertise and skills  Use symbols / logo  Bullet points  Keywords  Achievements  Upload files or links
  14. 14.  Are you a member of an organisation?  Describe your role  Link URL
  15. 15.  Just as valuable as paid work  In line with experience information
  16. 16.  5 key skills  Your connections can endorse you!  Skills mentioned previously (in summary)  Get endorsed
  17. 17.  Obtaining introductions  You can find jobs, people and business opportunities recommended by someone in one's contact network  Employers can search for potential candidates  You can review the profile of hiring managers and discover which of their existing contacts can introduce them  You can follow different companies and can receive notifications about the new offers available  You can save (i.e. bookmark) jobs that they would like to apply for  You can "like" and "congratulate" each other's updates and new employments  You can see who has visited their profile page
  18. 18.  Great way to meet others in the industry: Post regularly, ask question  The more discussions you participate in, the more people will find your profile and learn more about you  Join several niche-specific groups (best suite your professional backgrounds and goals within the industry)  Being able to show your knowledge and expertise is pivotal in getting the most out of these groups  It also helps foster more genuine relationships than a sales pitch does
  19. 19.  Keep updated ; jobs, education, awards, groups you’ve joined…  Post articles/ links  Connect  Do not lie about anything – you will be caught out!  Don’t forget to customize your URL  Personalise email requests  Think of linkedin asYOUR website landing page  Stay professional at all times  Spelling and grammar
  20. 20. kvadukar@edgehotelschool.ac.uk christoph@hsk-knowledge.com christoph.hoffmann@omnifm.com @Christoph_HSK

Views

Total views

120

On Slideshare

0

From embeds

0

Number of embeds

2

Actions

Downloads

2

Shares

0

Comments

0

Likes

0

×