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Link In to LinkedIn


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This is the slideset from a presention I gave to the WWNG, a Grenoble, France based English language social networking group. In the presentation, I share 8 tips on optimizing your LinkedIn profile to get the most out of this powerful, online, networking community.

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Link In to LinkedIn

  1. 1. Link In to LinkedIn<br />Kelly Rigotti for the WorkingWomen’s Network Grenoble<br />17 March, 2011<br />
  2. 2. …thathelpsyou<br /><ul><li>Optimizeyour web presence,
  3. 3. Create a strong online brand and
  4. 4. Network effectively</li></ul>8 Tips for Creating a LinkedIn Profile…<br />
  5. 5. 1. GetYour Profile to 100%<br />
  6. 6. 1. GetYour Profile to 100%<br />Job title, geographic location, industry<br />Fill out all categories (experiencenotably)<br />Request & post 3 recommendations on your profile<br />Make sure your contact information is up-to-date!<br />
  7. 7. Tips & Tricks<br />You can drag and drop most sections on your profile to highlightwhatyouconsider to bemost important.<br />For the multi-lingual amongst us, add ‘Languages’ to your profile.<br />Use job descriptions in yourfield to writedescribeyourprofessionalexperience<br />
  8. 8. Tips & Tricks<br />Customize the textthatappears for yourwebsite by choosing ‘Other’ <br />
  9. 9. 2. Goodies & Extras<br />Add goodies and extras to your profile, to giveit extra flair!<br />Books you’rereading<br />Your RSS feed<br />Presentations (SlideShare& Google)<br />Travel plans<br />Companybuzz<br />Lawyerrankings<br />…<br />
  10. 10. 2. Goodies & Extras<br />
  11. 11. 3. Contacts & Connections<br />What’syourrule for creating connections?<br />
  12. 12. 3. Contacts & Connections<br />What’syourrule for creating connections?<br />Will youaccept all connections that are requested of you?<br />Will youconnectonlywith people thatyou have met personally and workedwithprofessionally?<br />Or willyoufind a middle ground?<br />Onlyyoucanchoose the best solution for your networking needs. (I tend towards the middle.)<br />
  13. 13. 3. Contacts & Connections<br />Buildyour connections!<br />Import your connections into LinkedIn<br />(a good way to validateyour email database)<br />
  14. 14. 3. Contacts & Connections<br />Buildyour connections!<br />Searchyour email account<br />
  15. 15. 3. Contacts & Connections<br />Buildyour connections!<br />Look for classmates, colleagues and people youmay know<br />
  16. 16. 3. Contacts & Connections<br />Tip!<br />Subscribing to the LinkedIn updates by email willgiveyou a weekly ‘Heads-Up’ of your contacts’ new activity…<br />Responding to people’s news allowsyou to create and re-enforce connections.<br />
  17. 17. 4. LinkedIn Groups<br />Join & participate in groups whichreflectyourinterests<br />Ratherthanjoining a large number of groups, choosejust a few and participateactively<br />Sign up for group emails<br />Choose the order of your groups, and whichonesappear on your profile<br />
  18. 18. 4. LinkedIn Groups<br />
  19. 19. 5. Create & Attend Events<br />
  20. 20. 6. Ask for & GiveRecommendations<br />3 recommendations are needed to getyour profile to 100%<br />Everyrecommendationyougiveappears on your profile<br />You canchoosewhichrecommendationsyoureceiveappear on yourprofile, and ask people to edit or rewrite theirrecommendations of you<br />Try to getrecommendations for supervisors, supervisées and colleagues. And do the same!<br />
  21. 21. 7. Companies on LinkedIn<br />Followcompanies to stayabreast of company news<br />
  22. 22. 8. Twitter<br />Addyour Twitter account to your LinkedIn profile<br />But use itsparingly! Choose the hashtag option. This will help avoidinnundatingyour contacts with all yourTwitter messages.<br />
  23. 23. 8. Twitter<br />
  24. 24.<br />Thankyou for your time!<br />