Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Branding Yourself & Your Global CV

1,079 views

Published on

This is the slideset from a presentation I did for the 2010 expat exposition "Lyon à la Carte" in Lyon, France. Called "Branding Yourself & Your Global CV", it shares the 8 rules for branding your online presence in an international job market.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Branding Yourself & Your Global CV

  1. 1. Lyon à la Carte Expats Presents<br />
  2. 2. Branding Yourself & Your Global CV<br />Kelly Rigotti<br />
  3. 3. BrandingYourself & Your Global CV<br />2 Questions<br />
  4. 4. BrandingYourself & Your Global CV<br />Question 1<br />Whatis Web 2.0, social media, social networking, Twitter, Facebook and whateverelseyouwant to throwat me?<br />
  5. 5. BrandingYourself & Your Global CV<br />Question 2<br />Whyshould I use personalbranding, online networking or social media in myprofessional life?<br />
  6. 6. Beforewestart…<br />
  7. 7. Me, Myself & I<br />Beforewestart…<br />
  8. 8.
  9. 9. Google ‘Kelly Rigotti’<br />
  10. 10. Google ‘Kelly Rigotti’<br />
  11. 11. Google ‘Kelly Rigotti’<br />
  12. 12. Google ‘Kelly Rigotti’<br />
  13. 13. Whatis Web 2.0? Common Definitions of UncommonTerms<br />
  14. 14. Common Definitions<br />Web 1.0, 2.0 & 3.0<br />
  15. 15. Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />
  16. 16. Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />User Generated Content<br />
  17. 17. Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />User Generated Content<br />Networking<br />
  18. 18. Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />User Generated Content<br />Networking<br />RSS<br />
  19. 19. Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />User Generated Content<br />Networking<br />RSS<br />PersonalBranding<br />
  20. 20. WhyShould I Use Web 2.0?<br />
  21. 21. WhyShould I Use Web 2.0?<br />Because…<br />
  22. 22. WhyShould I Use Web 2.0?<br />Because…<br />YourPersonal Brand<br />=<br />YourPersonalReputation<br />
  23. 23. WhyShould I Use Web 2.0?<br />Because…<br />YourPersonal Brand<br />=<br />YourPersonalReputation<br />How do you control that?<br />
  24. 24. 8 Steps for ControllingYour Online Brand<br />
  25. 25. Know thyself. (And how othersseeyou.)<br />
  26. 26. Know thyself. (And how othersseeyou.)<br />Online:<br /><ul><li>Google Alerts
  27. 27. Yahoo! Pipes
  28. 28. Social Mention
  29. 29. Google.com</li></li></ul><li>Know thyself. (And how othersseeyou.)<br />Online:<br /><ul><li>Google Alerts
  30. 30. Yahoo! Pipes
  31. 31. Social Mention
  32. 32. Google.com</li></ul>Offline:<br /><ul><li>Ask! (the 360° review, or more informally)</li></li></ul><li>Know whereyou’regoing.<br />
  33. 33. Know whereyou’regoing.<br />To create an effective web presence & personal brand, askyourself:<br />
  34. 34. Know whereyou’regoing.<br />To create an effective web presence & personal brand, askyourself:<br /><ul><li>Whoam I?</li></li></ul><li>Know whereyou’regoing.<br />To create an effective web presence & personal brand, askyourself:<br /><ul><li>Whoam I?
  35. 35. What do I wantpeople to know about me?</li></li></ul><li>Know whereyou’regoing.<br />To create an effective web presence & personal brand, askyourself:<br /><ul><li>Whoam I?
  36. 36. What do I wantpeople to know about me?
  37. 37. What do I not wantpeople to know about me?</li></li></ul><li>Know whereyou’regoing.<br />To create an effective web presence & personal brand, askyourself:<br /><ul><li>Whoam I?
  38. 38. What do I wantpeople to know about me?
  39. 39. What do I not wantpeople to know about me?
  40. 40. What are my goals?</li></li></ul><li>Show whereyou’ve been.<br />
  41. 41. Show whereyou’ve been.<br />Get to at least 85% on LinkedIn<br />
  42. 42. Show whereyou’ve been.<br />Get to at least 85% on LinkedIn<br /><ul><li>Last 3 jobs, 10 years or 1 geographicregion
  43. 43. Photo
  44. 44. Website
  45. 45. Email address
  46. 46. Groups
  47. 47. +5% for eachrecommendation</li></li></ul><li>Show whereyou’ve been.<br />Get to at least 85% on LinkedIn<br /><ul><li>Last 3 jobs, 10 years or 1 geographicregion
  48. 48. Photo
  49. 49. Website
  50. 50. Email address
  51. 51. Groups
  52. 52. +5% for eachrecommendation</li></ul>Createa website to highlightyouraccomplishments and act as an online CV<br />
  53. 53. Stick out.<br />
  54. 54. Stick out.<br /><ul><li>Trysomethingdifferent on your CV.</li></li></ul><li>Stick out.<br /><ul><li>Trysomethingdifferent on your CV.
  55. 55. Shareyour CV in an unusualway.</li></li></ul><li>Be two-sided.<br />
  56. 56. Be two-sided.<br />Social networking is10% about you…<br />
  57. 57. Be two-sided.<br />Social networking is10% about you…<br />90% about the otherguy.<br />
  58. 58. Be two-sided.<br />Social networking is10% about you…<br />90% about the otherguy.<br />Engage in conversation.<br />
  59. 59. Talk to your audience.<br />
  60. 60. Talk to your audience.<br />Social network use varies according to country:<br /><ul><li>Brazil: Orkut
  61. 61. France: Viadeo
  62. 62. United States: LinkedIn
  63. 63. SaudiArabia: Maktoob </li></li></ul><li>Talk to your audience.<br />Social network use also varies according to target audience:<br /><ul><li>Goal Setters: 43 Things
  64. 64. Musicians: ReverbNation
  65. 65. Local Connectors: MeetUp
  66. 66. Flickr: Photos and Images</li></li></ul><li>Be consistent.<br />
  67. 67. Be consistent.<br />
  68. 68. Be consistent.<br /><ul><li>Use your(real) nameas your email address</li></li></ul><li>Be consistent.<br /><ul><li>Use your(real) nameas your email address
  69. 69. Claim yourpersonalizedLinkedInURL</li></li></ul><li>Be consistent.<br /><ul><li>Use your(real) nameas your email address
  70. 70. Claim yourpersonalizedLinkedInURL
  71. 71. Claim yourpersonalizedFacebook URL</li></li></ul><li>Be consistent.<br /><ul><li>Use your(real) nameas your email address
  72. 72. Claim yourpersonalizedLinkedInURL
  73. 73. Claim yourpersonalizedFacebook URL
  74. 74. Create a Twitter profile usingyourname</li></li></ul><li>Be consistent.<br /><ul><li>Use your(real) nameas your email address
  75. 75. Claim yourpersonalizedLinkedInURL
  76. 76. Claim yourpersonalizedFacebook URL
  77. 77. Create a Twitter profile usingyourname
  78. 78. Buy a URL in yourname</li></li></ul><li>Be consistent.<br /><ul><li>Use your(real) nameas your email address
  79. 79. Claim yourpersonalizedLinkedInURL
  80. 80. Claim yourpersonalizedFacebook URL
  81. 81. Create a Twitter profile usingyourname
  82. 82. Buy a URL in yourname
  83. 83. Use the same photo, colors, typeface, style & toneacross all medium</li></li></ul><li>Don’t do anything(online) youwouldn’twantyour boss, yourgrandmotheror yourworstenemyto see.<br />
  84. 84. Google<br />
  85. 85. never<br />
  86. 86. forgets<br />
  87. 87. Set yourprivacy settings.<br />Check themoften.<br />
  88. 88. Manythanks!<br />
  89. 89. Lyon à la Carte Expats<br />www.lyonalacarte.com<br />contact@lyonalacarte.com<br />

×