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Century 21 Access America


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We Know Our Business

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Century 21 Access America

  2. 2. <ul><li>Donna Zona </li></ul><ul><li>Resume </li></ul><ul><li>Principals and Practices in Real Estate through the State of Connecticut Approved School; The Real Estate Development Center </li></ul><ul><li>Member of the National Association of REALTORS </li></ul><ul><li>Member of the Connecticut Association of REALTORS </li></ul><ul><li>Member of the New Haven Board of REALTORS </li></ul><ul><li>Member of the Connecticut Cooperative MLS </li></ul><ul><li>Certified Relocation Specialist </li></ul><ul><li>REALTOR with CENTURY 21 Internationally, 8,200 offices in the World </li></ul><ul><li>REALTOR with CENTURY 21 of Connecticut, 76 Offices in CT. </li></ul><ul><li>Team Member of the Largest Most Productive Century 21 Firm In All New England, CENTURY 21 Access America </li></ul>
  3. 3. The CENTURY 21 ® Customized Marketing System was designed to help make the process of selling your home as easy as possible. This presentation will show you all the enhanced marketing support and customer convenience services the CENTURY 21 System can offer you. For more than 30 years, the CENTURY 21 System has been helping people sell their homes. We understand the selling process and have designed the CENTURY 21 Customized Marketing System to assist you in differentiating your home from others in your marketplace. This System will help alleviate any anxiety you may have about selling your home and guide you through the selling process. We know you want to sell your home easily, at the right price and with as few worries as possible. Let us to show you how effective the CENTURY 21 Customized Marketing System can be.
  4. 4. <ul><li>Most Recognized Name in Real Estate </li></ul><ul><li>National Brand Advertising </li></ul><ul><li>Local Newspaper Advertising </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Internet Marketing </li></ul>Marketing Advantages
  5. 6.  Multiple Listing Service*  Local Advertising  Yard Sign  Agent & Office Preview  Open House  Required Property Disclosures  Competitive Market Analysis * Not available in all areas Ordinary Marketing Services
  6. 7. The CENTURY 21 ® Customized Marketing System offers proprietary marketing tools to assist you in selling your home.
  7. 8. CENTURY 21 National Advertising <ul><li>Multi-million dollar national advertising budget </li></ul><ul><li>Print, television and radio </li></ul><ul><li>Targeted advertising for Specialty Markets </li></ul>CENTURY 21 Customized Services Ordinary Services
  8. 9. We will get your home sold ! Leader in Brand Awareness
  9. 10. CENTURY 21 Global Reach <ul><li> international links and Websites </li></ul><ul><li>Century 21 Global Referral Network does more referrals than any other Brand! </li></ul><ul><li>Home Buyer and Seller resource library </li></ul><ul><li>Neighborhood and community information </li></ul><ul><li>Mapping feature </li></ul>CENTURY 21 Customized Services Ordinary Services
  10. 11. <ul><li>Accessible from website </li></ul><ul><li>Local presence worldwide </li></ul>CENTURY 21 Global Reach
  11. 12. Canada 358 USA 4,199 Central America 36 Caribbean 12 Mexico 119 South America 53 France 762 United Kingdom 21 Iberia 83 Israel 12 Mid East 6 Turkey 64 Benelux 92 China 491 Korea 52 Japan 583 Philippines 5 Asia Pacific 3142 Australia 250 New Zealand 60 The Only True International Brand !! Spain 23 Portugal 15
  12. 13. CENTURY 21 ® Worldwide Referral Services <ul><li>World’s largest referral network (based on the number of offices worldwide) brings you: </li></ul><ul><ul><li>More buyer opportunities - with over 8,200 offices and 143,000 sales associates worldwide </li></ul></ul><ul><ul><li>More buyer opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads </li></ul></ul>
  13. 14. <ul><li>CENTURY 21 Internet Marketing Program    Neighborhood Profiles  E-mail Communication  CENTURY 21 National Advertising  CENTURY 21 Global Referral Network  CENTURY 21 Seller Service Pledge ®  CENTURY 21 Quality Service Survey  CENTURY 21 1-800-4HOUSES  CENTURY 21 Access America’s Northern States Mortgage. </li></ul>CENTURY 21 ® Customized Marketing Services
  14. 15. CENTURY 21 Internet Marketing Tools <ul><li> </li></ul><ul><ul><li>More visitors than any other residential real estate brand </li></ul></ul><ul><li>Property Search Gold </li></ul><ul><ul><li>Consumers use satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria </li></ul></ul><ul><ul><li>Arial views allow users to explore the property yard, street and neighborhood </li></ul></ul><ul><li>Slide Show </li></ul><ul><ul><li>Visually highlight the best features of your home </li></ul></ul><ul><li>Neighborhood Profiles </li></ul><ul><ul><li>Important information about this and other neighborhoods </li></ul></ul><ul><li>Email Communication </li></ul><ul><ul><li>Maintaining contact with you at all times </li></ul></ul>CENTURY 21 Customized Services Ordinary Services
  15. 16. CENTURY 21 ® On Line <ul><li>Site is the most visited real estate brand on the Web </li></ul><ul><li>2.4 million user sessions per month </li></ul><ul><li>Monthly consumer leads on average 25,726 </li></ul><ul><li>Over 278,000 property listings </li></ul><ul><li>More than 163,000 “My Century21” registered users </li></ul>
  16. 17. The Search Areas on <ul><li> is a consumer’s home buying and selling information gateway </li></ul><ul><li>The easy to navigate menu bar allows consumers to identify exactly what they’re looking for </li></ul><ul><li>The site serves as a real estate resource library for consumers </li></ul>
  17. 18. Popular areas on <ul><li>Search for Properties </li></ul><ul><ul><li>Assist buyers </li></ul></ul><ul><li>International </li></ul><ul><ul><li>Search for an international office </li></ul></ul><ul><li>Sell a Property </li></ul><ul><ul><li>Assist sellers </li></ul></ul><ul><li>View Mortgage Rates (financing) </li></ul><ul><ul><li>Mortgage calculator </li></ul></ul><ul><ul><li>Financing information </li></ul></ul><ul><li>Find an Office or an Agent </li></ul><ul><ul><li>Search for an office or agent in a desired area </li></ul></ul>
  18. 19. Features of <ul><li>Search glossary/terms </li></ul><ul><li>Robust real estate resource </li></ul><ul><li>From basics to details </li></ul><ul><li>Learn about the CENTURY 21 System </li></ul><ul><li>Market Specializations </li></ul><ul><li>Money saving coupons </li></ul><ul><li>Sophisticated tools </li></ul>
  19. 20. Enhanced Listing Tool <ul><li>Up to 20 listing Photos </li></ul><ul><li>Detailed property descriptions (English and Spanish) </li></ul><ul><li>Floor Plans </li></ul><ul><li>Slide Show </li></ul>
  20. 21. Property Slide Show <ul><li>This is what consumers see on </li></ul><ul><li>Additional features may be added to Slide Show </li></ul><ul><li>Slide descriptions or narration also make for an interesting Slide Show </li></ul>
  21. 22. CENTURY 21 Marketing Update September 27, 2007 CENTURY 21 Access America
  22. 23. Company Information CENTURY 21 ® Access America Company Information
  23. 24. Company Information CENTURY 21® Access America “ We Know Our Business” Strong Leadership That Shows For more than 30 years, the ownership of the CENTURY21 Access America organization has been dedicated to helping people buy and sell homes throughout Connecticut & Rhode Island. Our owners are past presidents of local real estate boards, recipients of the coveted Realtor of the Year Awards and representatives of the National Brokers Communications Congress. More Importantly they are contributing members of the communities they serve, setting a prime example for our whole organization. Century 21 Access America has 20 offices in Connecticut and Rhode Island. Beverly Peterson is the Regional President over the Bristol, Southington, Meriden and Wallingford Offices. Beverly is known for raising the bar in ethics, technology, and ‘Best Practices’ in the local market. As an owner, she is used to problem solving and making the best decision making always doing ‘the right thing’ for customers and agents in the industry. Our Purpose To establish lifelong relationships with the families and households in our marketplaces by providing sound advice, outstanding service and reliable results when it comes to any of their real estate needs.
  24. 25. CENTURY 21 ® Access America Company Information CENTURY 21 Access America is the largest, most productive Century 21 company in all of New England. CENTURY 21 Access America is consistently ranked as one of the top 15 Century 21 companies worldwide. CENTURY 21 Access America ’s career professionals serve the Residential, Commercial/Investment, Fine Homes and Estates, Mature Moves, Builder Connections and Vacation/Recreational Properties throughout Connecticut and Rhode Island, USA. CENTURY 21 Access America ’s Regional President, Beverly Peterson has an unparalleled reputation for, honesty and integrity. She believes in the agents she brings on board and invests in their futures by giving support in technology, marketing and sales training. She and her management team have an open door policy for support and career development. CENTURY 21 Access America In Connecticut: Branford, Bridgeport, Bristol, Hartford, Meriden, New Haven, Southington, Stamford, Watertown, Wethersfield, Wolcott . CENTURY 21 Access America In Rhode Island : Coventry, East Greenwich and Middletown , Newport Nobody! Nobody Sells Connecticut & Rhode Island like CENTURY 21 Access America .
  25. 26. Bridgeport, CT Office 3850 Main Street Bridgeport, CT  06606 Map It with Google Maps Phone: 203-374-9451 Toll Free : 1-800-722-0187 Fax: 203-374-9706 Access America Offices Meriden, CT Office 477 South Broad Street Meriden, CT  06450 Map It with Google Maps Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Branford, CT Office 265 East Main Street Branford, CT  06405 Map It with Google Maps Phone: 203-481-7247 Toll Free : 1-800-289-2100 Fax: 203-481-4075   Southington, CT Office 117 North Main Street Southington, CT  06489 Map It with Google Maps Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 Watertown, CT Office 429 Main Street Watertown, CT  06795 Map It with Google Maps Phone: 860-274-8200 Toll Free :1-800-240-2952 Fax: 860-274-0382 Stamford, CT Office 27 Strawberry Hill Avenue Stamford, CT  06902 Map It with Google Maps Phone: 203-326-3399 Toll Free :1-800-243-5295 Fax: 203-326-3388 Wethersfield, CT Office 449 Silas Deane Highway Wethersfield, CT  06109 Map It with Google Maps Phone: 860-263-2121 Toll Free :1-800-343-2166 Fax: 860-263-2144 Wolcott, CT Office 246 Wolcott Road Wolcott , CT  06716 Map It with Google Maps Phone: 203-879-2339 Toll Free :1-800-240-2952 Fax: 203-879-2102 East Greenwich, RI Office 387 Main Street East Greenwich, RI  02818 Map It with Google Maps Phone: 401-885-6260 Toll Free : 1-800-818-2100 Fax: 401-885-5360 Coventry, RI Office 1025 Tiogue Avenue Coventry, RI  02816 Map It with Google Maps Phone: 401-828-2100 Toll Free : 1-800-343-0227 Fax: 401-821-5889 Middletown, RI Office 72 East Main Road Middletown, RI  02842 Map It with Google Maps Phone: 401-849-0660 Toll Free : 1-800-521-3336 Fax: 401-848-5385 Newport, RI Office 640 Thames Street Newport, RI  02840 Map It with Google Maps Phone: 401-849-9192 Toll Free : 1-800-876-2429 Fax: 401-849-5871
  26. 27. CENTURY 21 Access America ® Call Center WHAT MAKES THE PHONES RING!
  27. 28. ADVERTISING INTERNET MARKETING (NAR, 83% of buyers use the internet to find their next home & 29% actually find the home online) Enhanced MLS (SEE NEXT PAGE) (for commercial) (FOR LISTINGS OVER 500,000) PRINT MARKETING Rotation with other listings in the following Print Advertising Arena: Hartford Courant, Southington Citizen, Record Journal, The Observer MARKETING Brochures done and or post cards sent to target Market Contact data base of clients in CENTURY 21 Access America Lead Router Contact agents in Century 21, CCIM, & MLS and Brochure, internet flyers and call. Open Houses, Brokers Open Houses, Office Caravan and Town Caravans
  28. 29. Through listings go to the following online sites!
  29. 30. CENTURY 21 Access America and Market Share
  30. 31. CENTURY 21 Access America and Market Share Meriden @ Southington Lisitngs Sold
  31. 32.
  32. 33. Our Website is not only an IDX website with the entire MLS in Connecticut and RI. This also has Web 2.0 technology with access to neighborhood statistics from Trulia and Closed area statistics from Zillow. This gives the consumer the power to make informed choices right online! As you can see this site has a GOOGLE server, the potential buyer or seller can search using Key Words , like ‘Water Front ’, ‘Bank Owned’, ‘ East Side’, ‘walk to school ’ and so on. If you are searching for a good deal on a bank foreclosed property, or want water front property, near the train, or a large back yard you can actually search for these things just like the Google search you are used to! Google Base Search Engine allows you the option to search by key words, or by price range and town and styles See Next Page for Property Details and contact opportunity 178 Results!
  33. 34. NAR Statistic: 24% of the consumers actually FIND their home on line! Trulia shows what is on the Market now in the area, Zillow shows what has sold in the neighborhood See Next Page for comparable closed properties
  34. 35. This site was developed by John & Kate Rowles of Newport. This is an Ecommerce website designed to give the customer an experience similar to Amazon or Ebay.
  35. 36. CENTURY 21 ® Access America Lead Shooter When a prospective customer puts a request in on the website or the website, the request gets forwarded to the agents cell phone within minutes! Allowing the agent to call the customer and give information or make an appointment. Our Website! Our Website is an IDX website with the entire MLS in Connecticut and RI! Agents have the opportunity to have their own with the same capabilities!
  36. 37. Company Information CENTURY 21 ® Access America Company Information Century 21 Access America is the largest, most productive Century 21 Firm in all of New England, for over five years running! For more than 35 years the Career Professionals at Century 21 Access America have been dedicated to helping the people of Connecticut & Rhode Island with their real estate needs Century 21 Access America has over 800 career professionals serving the Residential, Residential New Construction, Commercial/Investments, Fine Homes and Estates and Vacation/Recreational Properties throughout New England Century 21 Access America is the #1 Century 21 Firm in New England. Out of 8,400 Century 21 Offices in the world Century 21 Access America is ranked number 15. Century 21 Has 78 Offices in Connecticut, out of all of those Century 21 Access America is #1, and #1 in New England! CENTURY 21 Access America Southington Office is the Number One CENTURY 21 Office in the State!
  37. 38. CENTURY 21® Access America Connections   Northern States Mortgage Services*  Home Warranty Protection*  Transaction Management Online*  Moving & Storage  Attorney Services through Reiner Reiner & Bendett*  SCM Insurance* Through CENTURY 21 Connections we are able to offer you additional services and programs that will help save you money and provide the highest level of service ever offered by any real estate system. CENTURY 21 ® Access America One Stop Shop
  38. 39. CENTURY 21 Access America ® Transaction Management System <ul><li>Entire transaction is coordinated from day one </li></ul><ul><li>One single contact – Monday through Friday, 9:00am to 5:00pm </li></ul><ul><li>Transaction Manager is a licensed Real Estate Agent and truly understands the financing application and approval process </li></ul><ul><li>Buyers and sellers receive clear, step by step instructions to ensure a smooth and timely closing </li></ul><ul><li>Access your sale or purchase with your own secure ID via the web, 24 hours a day, seven days a week, 365 days a year </li></ul><ul><li>Communicate with all parties of your transaction through one consolidated messaging center via fax, text to voice messaging and e-mails </li></ul><ul><li>View posted documents such as Contracts, Disclosures, MLS printouts, Amendments, Extensions, Contact Sheets, etc </li></ul><ul><li>Continued access to file once it has become a closing for years </li></ul><ul><li>Allows you to be an active participant in your transaction </li></ul>
  39. 40. Your CENTURY 21 ® Sales and Marketing Professional is trained to answer your questions, provide professional advice, and handle all the details.
  40. 41. I pledge to monitor all the details and coordinate the marketing activities for the sale of your home. To help reduce the stress associated with selling your home, I will*:  Dedicate myself to making the process of selling your home as easy and successful as possible.  Hold your best interests in the highest regard.  Understand your needs.   Respect you and your time.  Use my base of experience, knowledge, tools and most up-to-date training to best serve you.  Act as a guide to help you make the most informed decisions. Together, we will create an unparalleled opportunity to distinguish your home in this competitive marketplace. *Points taken from the CENTURY 21® Seller Service Pledge – only at participating offices. My Personalized Marketing Services
  41. 42. My Target Marketing Services <ul><li>First Week on The Market </li></ul><ul><li>Enter Listing into MLS </li></ul><ul><li>Put up ‘For Sale Sign’ </li></ul><ul><li>Install Lock Box </li></ul><ul><li>Schedule property photo’s </li></ul><ul><li>Review Showing Tips </li></ul><ul><li>Prepare property flyer brochure </li></ul><ul><li>Call Top Selling Agents in this area and selling in this price range </li></ul><ul><li>Put on </li></ul><ul><li>Put on </li></ul><ul><li>Put on (over $300,000) </li></ul><ul><li>Second Week on the Market </li></ul><ul><li>Invite local Realtors to tour home. </li></ul><ul><li>Run ad in Sunday paper. </li></ul><ul><li>Mail postcards to top agents </li></ul><ul><li>Target Market buyers in this price range, calls, and mailings </li></ul><ul><li>Review Status with Sellers </li></ul><ul><li>Send out invitations for next weeks open house </li></ul><ul><li>Third Week on the Market </li></ul><ul><li>Hold Sunday Open House. </li></ul><ul><li>On-going </li></ul><ul><li>Report weekly to sellers </li></ul><ul><li>Show property to prospects </li></ul><ul><li>Review price as needed based on market conditions and agent input. </li></ul><ul><li>ASAP </li></ul><ul><li>Obtain an acceptable contract on your property! </li></ul>
  42. 43. My Target Marketing Services
  43. 44. My Target Marketing Services <ul><li>125,000 members in 85 Countries </li></ul><ul><li>Over 200 new members each day </li></ul><ul><li>Member websites: </li></ul><ul><ul><li>Over 17 Million Page Views per Month </li></ul></ul><ul><ul><li>3.8 Million Unique Visitors per Month </li></ul></ul><ul><ul><li>Generate over 10,000 leads for members each day </li></ul></ul>Point2 NLS statistics
  44. 45. Like you, today’s consumers want comprehensive services from their real estate professional. CENTURY 21 ® professionals offer the services you want and provide you with the peace of mind you deserve.
  45. 46. Is there any reason why we can’t sell yours?
  46. 47. Each office is independently owned and operated. © 2003 Century 21 Real Estate Corporation. ® and SM are licensed trademarks to Century 21 Real Estate Corporation. Printed in U.S.A. Equal Housing Opportunity. If your property is currently listed with a real estate broker, please disregard this offer.