Applying Ecommerce Principles To The High Street

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Rubber Cheese workshop presented at The Retail Conference 2011.

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Applying Ecommerce Principles To The High Street

  1. 1. Hello!Tuesday, 20 September 2011
  2. 2. Applying eCommerce design principles to the High Street by Kelly Molson & Paul WrightTuesday, 20 September 2011
  3. 3. The Agenda Why this workshop? The Stats! eCommerce design principles Future Trends in Retail Summing it upTuesday, 20 September 2011
  4. 4. Rubber Cheese is a full service creative agency specialising in design and development for the retail sector We work online, in store & on shelf covering eCommerce, POS, & product branding to ensure a seamless integrated brand experience across all channels ECOMMERCE POS BRANDINGTuesday, 20 September 2011
  5. 5. The Stats!Tuesday, 20 September 2011
  6. 6. UK Online Buyers Between 2010 - 2014 ( in millions ) 30.8 29.6 28.4 27.2 26.0 2010 2011 2012 2013 2014 Source: eMarketer, July 2010 The Stats!Tuesday, 20 September 2011
  7. 7. US Mobile Commerce Sales Growth 2010 2016 30 BILLION Only 3 Billion! Source: Forrester Research Inc The Stats!Tuesday, 20 September 2011
  8. 8. Why? Sophisticated Merchandising Techniques Online videos Product reviews Recommendations Operational Techniques Same day delivery Buy & pick up at stores Improved Customers Service Easy returns Knowledgeable customer service The Stats!Tuesday, 20 September 2011
  9. 9. Accessibility The Stats!Tuesday, 20 September 2011
  10. 10. Advantages Disadvantages of Shopping Online of Shopping Online Quick No face to face engagement More choice / easier to find niche products Can’t touch or feel the items Better prices Delivery charges Unbiassed opinions / reviews Need to give personal information Huge amounts of extra product information Can be a hassle if customer service isn’t good Personalised experience Can’t take products home immediately The Stats!Tuesday, 20 September 2011
  11. 11. What does this mean? “It is crucial for high street retailers to embr ce the design principles and techniques used online, to combat the growing eCommerce and mCommerce sales figures.” The Stats!Tuesday, 20 September 2011
  12. 12. eCommerce design principlesTuesday, 20 September 2011
  13. 13. ? What are the design principles & techniques used online? eCommerce design principlesTuesday, 20 September 2011
  14. 14. Easy Navigation to Quick & Easy Find Products Purchasing Extra Product Info Customisation/ & Unbiased Reviews Personalisation Clear Special Offers Personality / Emotion & Prices & Aesthetics eCommerce design principlesTuesday, 20 September 2011
  15. 15. Easy Navigation to Find Products eCommerce design principlesTuesday, 20 September 2011
  16. 16. Clear categories, Sort by listsTuesday, 20 September 2011
  17. 17. Colour CodingTuesday, 20 September 2011
  18. 18. Grouping Products TogetherTuesday, 20 September 2011
  19. 19. Advanced Search FunctionsTuesday, 20 September 2011
  20. 20. Advanced Search FunctionsTuesday, 20 September 2011
  21. 21. Advanced Search FunctionsTuesday, 20 September 2011
  22. 22. Advanced Search FunctionsTuesday, 20 September 2011
  23. 23. Visual PromptsTuesday, 20 September 2011
  24. 24. Visual PromptsTuesday, 20 September 2011
  25. 25. Visual PromptsTuesday, 20 September 2011
  26. 26. Creating SpaceTuesday, 20 September 2011
  27. 27. Extra Product Information & Unbiased Reviews eCommerce design principlesTuesday, 20 September 2011
  28. 28. Extra Product InfoTuesday, 20 September 2011
  29. 29. In-store Product InformationTuesday, 20 September 2011
  30. 30. Online ReviewsTuesday, 20 September 2011
  31. 31. In-store information display screensTuesday, 20 September 2011
  32. 32. Instore iPads use to Show ReviewsTuesday, 20 September 2011
  33. 33. Using QR Codes for Extra Information Advice & TipsTuesday, 20 September 2011
  34. 34. Clear Special Offers & Prices eCommerce design principlesTuesday, 20 September 2011
  35. 35. Special Offers on Department PagesTuesday, 20 September 2011
  36. 36. Special Offers in Large Footfall AreasTuesday, 20 September 2011
  37. 37. Don’t over do it though!Tuesday, 20 September 2011
  38. 38. Quick & Easy Purchasing eCommerce design principlesTuesday, 20 September 2011
  39. 39. “We believe that by 2015 digital currency will be accepted everywhere in the U.S. -– from your local corner store to Walmart. We will no longer need to carry a wallet.” Scott Thompson, President PayPal June 29th 2011 The End of the WalletTuesday, 20 September 2011
  40. 40. Instore Alternative Payments QR code mobile payments Mobile POS Mobile Phone Payments Self Service Payments RFID (radio frequency identification) How We Will PayTuesday, 20 September 2011
  41. 41. Customising eCommerce design principlesTuesday, 20 September 2011
  42. 42. Create Your Own VersionTuesday, 20 September 2011
  43. 43. Create Your Own VersionTuesday, 20 September 2011
  44. 44. Personality / Emotion & Aesthetics eCommerce design principlesTuesday, 20 September 2011
  45. 45. Personality, Emotion & AestheticsTuesday, 20 September 2011
  46. 46. Personality, Emotion & AestheticsTuesday, 20 September 2011
  47. 47. Personality, Emotion & AestheticsTuesday, 20 September 2011
  48. 48. Personality, Emotion & AestheticsTuesday, 20 September 2011
  49. 49. Personality, Emotion & AestheticsTuesday, 20 September 2011
  50. 50. Future Trends in RetailTuesday, 20 September 2011
  51. 51. Shop in a Box or Pop Up ShopsTuesday, 20 September 2011
  52. 52. Wave of the Hand ShoppingTuesday, 20 September 2011
  53. 53. Play >> Wall of ShoesTuesday, 20 September 2011
  54. 54. Wall of FoodTuesday, 20 September 2011
  55. 55. Summing it upTuesday, 20 September 2011
  56. 56. Key Point 1 Key Point 2 Key Point 3 Embrace eCommerce Embrace new retail Create a total user design principles technology experience Easy Navigation Display Screens Customising Product Reviews QR Codes Personality / Emotion Clear Special Offers iPad/Tablets Make them Smile Easier Purchasing Mobile Apps Visual Merchandising Summing UpTuesday, 20 September 2011
  57. 57. Thank you! www.rubbercheese.com 0845 867 6750 kelly@rubbercheese.com twitter.com/rubbercheeseTuesday, 20 September 2011

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