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One Size Fits None
Best of Breed Solutions by Sendwithus + Jetlore
With Matt Harris (Sendwithus) & Dan Buckstaff (Jetlore)
Hi, I’m Dan
● VP Marketing at Jetlore
● Focused on Individualized Content
Personalization
● Email: can be the foundation o...
Hi, I’m Matt
● CEO + Co-Founder at Sendwithus
● Former Developer
● Work w/ Enterprise Clients
● Email+Growth
Housekeeping
● Zoom
● Q&A for Matt and Dan
● Follow-up - Video to be posted
● Swag Giveaway (?)
● Email template management
● Iterate / Optimize without deploying code
● Set up A/B tests, drip campaigns
● Simplify work...
Sendwithus Overview
● Y Combinator company (founded Jan. 2013)
● Based in Victoria, BC and San Francisco, CA
● Email done ...
Jetlore Overview
● Stanford StartX Accelerator
● Based in San Francisco Bay Area
● Serve Enterprise Ecommerce on 5 Contine...
Today’s Objectives
● Why Best of Breed
● What’s the big deal with personalization
● Personalization in Transactional Email...
Best of Breed Solution
Best of Breed Solution
Benefits:
● Flexibility
● Solve specific growth problems
● Best version tech
● Larger companies: Ag...
Best of Breed Solution
Watch out for:
● Increased time to manage
different products/platforms
How to mitigate:
● Integrate...
What do these Best of Breed solutions look like?
Online Advertising: Adobe
Sales Stack: Salesforce (All-in-one) CRM
Consumer User Onboarding: Responsys
Personalized Marketing -
ExactTarget/Salesforce Marketing Cloud
Demo time!
Jetlore Overview
● Seamless integration with Sendwithus
● Automates the personalization of content in emails (transactiona...
Personalized Transactional Emails
● Embed Jetlore Snippet in any Template
● A/B Test Different Personalization
● Update pe...
Placeholder
Matt head shot
Questions?
Matt@sendwithus.com
@mrmch
Dan@jetlore.com
@buckstaff
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One Size Fits None - Sendwithus + Jetlore Webinar

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Companies of all sizes (enterprise to startup) are “unbundling cloud software” by choosing vendors/partner to solve specific growth needs instead of taking years to integrate complex systems. In order to optimize ROI, businesses are choosing to select the best specialized sales and marketing tools that outperform the native functionality of an all-in-one solution.

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One Size Fits None - Sendwithus + Jetlore Webinar

  1. 1. One Size Fits None Best of Breed Solutions by Sendwithus + Jetlore With Matt Harris (Sendwithus) & Dan Buckstaff (Jetlore)
  2. 2. Hi, I’m Dan ● VP Marketing at Jetlore ● Focused on Individualized Content Personalization ● Email: can be the foundation of a ‘virtuous circle’ with customers
  3. 3. Hi, I’m Matt ● CEO + Co-Founder at Sendwithus ● Former Developer ● Work w/ Enterprise Clients ● Email+Growth
  4. 4. Housekeeping ● Zoom ● Q&A for Matt and Dan ● Follow-up - Video to be posted ● Swag Giveaway (?)
  5. 5. ● Email template management ● Iterate / Optimize without deploying code ● Set up A/B tests, drip campaigns ● Simplify workflow with Litmus & Smartling integration Jetlore & Sendwithus ● Individualized Content, at Scale ● Unified Cross-Channel Experience Optimization ● Lifetime Customer Profiles
  6. 6. Sendwithus Overview ● Y Combinator company (founded Jan. 2013) ● Based in Victoria, BC and San Francisco, CA ● Email done right ● Top 300 Email sender Worldwide
  7. 7. Jetlore Overview ● Stanford StartX Accelerator ● Based in San Francisco Bay Area ● Serve Enterprise Ecommerce on 5 Continents ● Gartner, Cool Vendor, 2016
  8. 8. Today’s Objectives ● Why Best of Breed ● What’s the big deal with personalization ● Personalization in Transactional Email Demo ● Questions? We got answers
  9. 9. Best of Breed Solution
  10. 10. Best of Breed Solution Benefits: ● Flexibility ● Solve specific growth problems ● Best version tech ● Larger companies: Agility ● Smaller companies: No need for “all in one”
  11. 11. Best of Breed Solution Watch out for: ● Increased time to manage different products/platforms How to mitigate: ● Integrate - API’s are you friend! ● Proven solution ‘Top Marketing leaders today are 5X more likely to think that acquiring their marketing technology from a single vendor (like a marketing suite) is “not very important” than to think it’s “very important.”’ Also, 81% of marketers surveyed have a higher tolerance level for 3 or more vendors. According to a recent study by Morgan Stanley
  12. 12. What do these Best of Breed solutions look like?
  13. 13. Online Advertising: Adobe
  14. 14. Sales Stack: Salesforce (All-in-one) CRM
  15. 15. Consumer User Onboarding: Responsys
  16. 16. Personalized Marketing - ExactTarget/Salesforce Marketing Cloud
  17. 17. Demo time!
  18. 18. Jetlore Overview ● Seamless integration with Sendwithus ● Automates the personalization of content in emails (transactional, promotional, triggered, lifecycle) - keeps the user experience Fresh and Relevant Configure desired ‘experience’ (Jetlore Layout Generator) Copy & paste code snippet into Sendwithus (from Jetlore Layout Generator) When transactional email is opened, Jetlore inserts personalized content
  19. 19. Personalized Transactional Emails ● Embed Jetlore Snippet in any Template ● A/B Test Different Personalization ● Update personalization in one place
  20. 20. Placeholder Matt head shot Questions? Matt@sendwithus.com @mrmch Dan@jetlore.com @buckstaff

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