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FundHub Update
Agenda•   Why FundHub was Started•   Fundraising 411•   Getting the Word Out•   Sales Team•   Website Demo•   Vendor Selec...
Why FundHub Was Started• Fundraising Channel was desperate  for exciting product and better  technology• Our industry was ...
Fundraising 411o   Schools/youth groups raise $4 billion annually through    sales of consumer products.o   Millions of pa...
Recommendation from                The National Alliance for                 Nutrition and Activity“To support childrens h...
Opportunity in the      School Fundraising Channelo   National Public Schools – 98,000o   Private Schools – 30,000o   Avg....
Fundraising: Recession-Prooffor Home and Gift!When economy is struggling,budget cut-backs on schoolprograms make fundraisi...
Getting The Word OutAnd Preparing for Fall Campaigns
Trade ShowsSponsor of 5PTO Expos – 2500 PTO   members – Great   Visibility in   channel
Trade ShowsSponsor of 2012 PTA National  Convention- 2500 attendees- 4 day  Conference
PTO Today Magazine Full Page Ad in     March’sFundraising Issue – reaching over 80,000 schools
School Ambassador Program
School Ambassador Program Details
Academic AssociationsReaching Out to   National Associations  discussing   Potential Partnerships
Sales Team Dynamic• Gift Industry Reps• Fundraising Distributors• Part-time Moms
Website Demoo Interactive  Websiteo Social Mediao Smart Phone  Capability
What Makes FundHub Different? •   Better Product •   Secure, Interactive Website •   Educational Aspect •   Exclusivity
Vendor Selectiono Targeting leading vendors in gift, home  & apparel industries  o True partners in the process  o Brand a...
Exclusive to 12 Vendorso   5 slots available in early 2012o   3 slots in late 2012o   4 slots in early 2013o   Current Ven...
Vendor Obligationso $25K one-time start-up feeo 15% Commissiono Sampling of product provided at  no charge to territory re...
Next Stepso Give Verbal Confirmation of  participationo Sign Contracto Press Releaseo Create catalog for fall  campaigns
Fund Hub Update 05 02 12
Fund Hub Update 05 02 12
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Fund Hub Update 05 02 12

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Fund Hub Update 05 02 12

  1. 1. FundHub Update
  2. 2. Agenda• Why FundHub was Started• Fundraising 411• Getting the Word Out• Sales Team• Website Demo• Vendor Selection• Next Steps
  3. 3. Why FundHub Was Started• Fundraising Channel was desperate for exciting product and better technology• Our industry was in need of new channels of opportunity – Independent retailer growth had slowed• Perfect Marriage!
  4. 4. Fundraising 411o Schools/youth groups raise $4 billion annually through sales of consumer products.o Millions of parents and youth participate in product fundraising programs each year.o 75% of people in U.S. and 8 of 10 parents purchase fundraising products each year.o September represents 80% of overall businesso Wellness initiatives are preventing many schools from selling food products - creating additional opportunities for gift vendors
  5. 5. Recommendation from The National Alliance for Nutrition and Activity“To support childrens health and school nutrition-education efforts, school fundraising activities will not involve food orwill use only foods that meet the above nutrition and portion size standards for foods and beverages sold individually” New York City Dept of Health and Mental Hygiene “We aim to help schools find fundraising options that meet their needs and support the health of children and adults in their communities.”
  6. 6. Opportunity in the School Fundraising Channelo National Public Schools – 98,000o Private Schools – 30,000o Avg. Number of Target Organizations per school – 10o Total target Organizations – 1,280,000
  7. 7. Fundraising: Recession-Prooffor Home and Gift!When economy is struggling,budget cut-backs on schoolprograms make fundraising even more necessary!
  8. 8. Getting The Word OutAnd Preparing for Fall Campaigns
  9. 9. Trade ShowsSponsor of 5PTO Expos – 2500 PTO members – Great Visibility in channel
  10. 10. Trade ShowsSponsor of 2012 PTA National Convention- 2500 attendees- 4 day Conference
  11. 11. PTO Today Magazine Full Page Ad in March’sFundraising Issue – reaching over 80,000 schools
  12. 12. School Ambassador Program
  13. 13. School Ambassador Program Details
  14. 14. Academic AssociationsReaching Out to National Associations discussing Potential Partnerships
  15. 15. Sales Team Dynamic• Gift Industry Reps• Fundraising Distributors• Part-time Moms
  16. 16. Website Demoo Interactive Websiteo Social Mediao Smart Phone Capability
  17. 17. What Makes FundHub Different? • Better Product • Secure, Interactive Website • Educational Aspect • Exclusivity
  18. 18. Vendor Selectiono Targeting leading vendors in gift, home & apparel industries o True partners in the process o Brand awareness at consumer level o Ability to support model operationally
  19. 19. Exclusive to 12 Vendorso 5 slots available in early 2012o 3 slots in late 2012o 4 slots in early 2013o Current Vendors Include: o Boston International, Mud Pie, Wellspring, Faber Castell, and Bridgewater Candle
  20. 20. Vendor Obligationso $25K one-time start-up feeo 15% Commissiono Sampling of product provided at no charge to territory repso Catalog created, printed and provided to reps/schoolso Trade Show fees
  21. 21. Next Stepso Give Verbal Confirmation of participationo Sign Contracto Press Releaseo Create catalog for fall campaigns

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