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Quiz 4 Powerpoint


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Quiz 4 Powerpoint

  1. 1. Corporate Blogging Taking advantage of the internet… or taking advantage of your consumers?
  2. 2. Blogs <ul><ul><li>Posting a Blog, pretending its impartial </li></ul></ul><ul><ul><ul><li>This can distance your consumers </li></ul></ul></ul><ul><ul><ul><li>Unethical! </li></ul></ul></ul><ul><ul><ul><li>Discredits your opinions </li></ul></ul></ul>
  3. 3. Meat and Sock Puppets <ul><ul><li>Using fake profiles (Meat Puppets) </li></ul></ul><ul><ul><ul><li>Disclosure of personal information </li></ul></ul></ul><ul><ul><ul><li>Against Internet laws </li></ul></ul></ul><ul><ul><li>Using thinly veiled aliases (Sock Puppets) </li></ul></ul><ul><ul><ul><li>Fake blogs or contests </li></ul></ul></ul>
  4. 4. Unethical Contests <ul><ul><li>Commercial Contests </li></ul></ul><ul><ul><ul><li>Can be great viral publicity </li></ul></ul></ul><ul><ul><ul><li>Can create negative publicity! </li></ul></ul></ul><ul><ul><li>Rigging contests </li></ul></ul><ul><ul><ul><li>Can be illegal! </li></ul></ul></ul><ul><ul><ul><li>Can distance your consumers if they notice! </li></ul></ul></ul>
  5. 5. Is it worth it?