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Facebook has
1.2 billion
active users.
(Zephoria)
Consumers spend
an average time
of 20 minutes
globally using
the social
media giant...
...with
consumers
in the U.S.
averaging a
longer duration
of about
40 minutes.
(Business Insider)
Compare that to other
leisure activities like:
relaxing
(average
time spent:
19 minutes),
reading
(average
time spent:
17 minutes),
playing games
(average
time spent:
14 minutes),
and exercise
(average
time spent:
19 minutes).
(BLS)
How can you
create an
Intranet as
addictive as
Facebook?
Is it possible
to create an
Intranet that
keeps people
coming back for
more?
What specific
characteristics
from Facebook's
Interface can
you bring to your
Intranet's design?
We've broken it
down into 3
elements.
Keep reading to
find out what
those elements
are.
And read the
original blog
post here.
1. News
Facebook has
a big viewership
for news,
with users
checking the
site for
information
about the
outside world
and
friends/family.
30% of
adults in
the U.S.
get their
news from
Facebook.
(Pew Research)
Compare that to
the low 1% of
users interacting
with company
pages.
What that
tells us,
is that people
are more
engaged when
there is a social
aspect involved.
How can you use
that to your
advantage?
Make sure your
company Intranet
has a news web
part that keeps
your employees
connected to the
outside world,
and also
gives users
the ability to
connect with
each other in
effective ways.
The more ways
in which users
are collaborating
and sharing with
each other, the
better.
2. Ease
of Use
Design has a
strong affect
on UX,
which is why
Facebook
has a
user friendly
interface,
making it
super easy to
not only
use Facebook,
but interact
with others
on the platform,
leading to a never
ending cycle of
people constantly
posting, sharing
and interacting.
Apply this idea to
your Intranet,
making it a place
that supports
collaboration and
connectivity.
Store
important
items
where
users can
easily find it,
and keep
actions and
layouts simple.
3. Mobile
Responsiveness
As of last
February,
Facebook had
1.15 billion
active daily
mobile users.
(DMR)
More
importantly,
1.05 billion
users only use
mobile for
Facebook,
(DMR)
demonstrating
that users find
mobile
responsiveness
extremely
important,
which means
that your
Intranet
should be
accessible
on mobile.
Your Intranet
needs
to have a
responsive
design,
so that it
can be used
on any device
no matter the
size of
the screen.
If your
Intranet is
accessible on
mobile, it
will see
increased
engagement
and adoption.
Employees will
want to use
it and
who knows...
...maybe even
get addicted
to it.
So what makes
Facebook
so popular?
It's got
content that
has people
coming
back for more,
there are
always
interesting and
new things
to see,
and it's
easy to use
from
anywhere.
If your Intranet
can do all these
things, then it
should be as
addicting
as Facebook.
If your
Intranet
doesn’t
currently
have the
capability
to achieve
these things...
It's time to start
looking into
Intranet Solutions.
Find out if our
Intranet Solution is right for
you and your organization.
Sign up for a
free demo
here!
www.emgage.com
How to Make Your Intranet as Addictive as Facebook
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How to Make Your Intranet as Addictive as Facebook

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What makes Facebook so addicting? In this slideshare, we break it down into 3 factors and discuss how to apply them to your company Intranet.

Published in: Business
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How to Make Your Intranet as Addictive as Facebook

  1. 1. Facebook has 1.2 billion active users. (Zephoria)
  2. 2. Consumers spend an average time of 20 minutes globally using the social media giant...
  3. 3. ...with consumers in the U.S. averaging a longer duration of about 40 minutes. (Business Insider)
  4. 4. Compare that to other leisure activities like:
  5. 5. relaxing (average time spent: 19 minutes),
  6. 6. reading (average time spent: 17 minutes),
  7. 7. playing games (average time spent: 14 minutes),
  8. 8. and exercise (average time spent: 19 minutes). (BLS)
  9. 9. How can you create an Intranet as addictive as Facebook?
  10. 10. Is it possible to create an Intranet that keeps people coming back for more?
  11. 11. What specific characteristics from Facebook's Interface can you bring to your Intranet's design?
  12. 12. We've broken it down into 3 elements.
  13. 13. Keep reading to find out what those elements are.
  14. 14. And read the original blog post here.
  15. 15. 1. News
  16. 16. Facebook has a big viewership for news,
  17. 17. with users checking the site for information about the outside world and friends/family.
  18. 18. 30% of adults in the U.S. get their news from Facebook. (Pew Research)
  19. 19. Compare that to the low 1% of users interacting with company pages.
  20. 20. What that tells us, is that people are more engaged when there is a social aspect involved.
  21. 21. How can you use that to your advantage?
  22. 22. Make sure your company Intranet has a news web part that keeps your employees connected to the outside world,
  23. 23. and also gives users the ability to connect with each other in effective ways.
  24. 24. The more ways in which users are collaborating and sharing with each other, the better.
  25. 25. 2. Ease of Use
  26. 26. Design has a strong affect on UX,
  27. 27. which is why Facebook has a user friendly interface,
  28. 28. making it super easy to not only use Facebook,
  29. 29. but interact with others on the platform,
  30. 30. leading to a never ending cycle of people constantly posting, sharing and interacting.
  31. 31. Apply this idea to your Intranet, making it a place that supports collaboration and connectivity.
  32. 32. Store important items where users can easily find it,
  33. 33. and keep actions and layouts simple.
  34. 34. 3. Mobile Responsiveness
  35. 35. As of last February, Facebook had 1.15 billion active daily mobile users. (DMR)
  36. 36. More importantly, 1.05 billion users only use mobile for Facebook, (DMR)
  37. 37. demonstrating that users find mobile responsiveness extremely important,
  38. 38. which means that your Intranet should be accessible on mobile.
  39. 39. Your Intranet needs to have a responsive design,
  40. 40. so that it can be used on any device no matter the size of the screen.
  41. 41. If your Intranet is accessible on mobile, it will see increased engagement and adoption.
  42. 42. Employees will want to use it and who knows...
  43. 43. ...maybe even get addicted to it.
  44. 44. So what makes Facebook so popular?
  45. 45. It's got content that has people coming back for more,
  46. 46. there are always interesting and new things to see,
  47. 47. and it's easy to use from anywhere.
  48. 48. If your Intranet can do all these things, then it should be as addicting as Facebook.
  49. 49. If your Intranet doesn’t currently have the capability to achieve these things...
  50. 50. It's time to start looking into Intranet Solutions.
  51. 51. Find out if our Intranet Solution is right for you and your organization.
  52. 52. Sign up for a free demo here!
  53. 53. www.emgage.com

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