Video Advertising: Objective-Based Planning Jason Yoder Director, PHDiQ October 18, 2007
Objective-Based Planning Strategic Objectives Message Considerations Media Planning Experience
Chrysler Experience – Relevance to Objectives Mobile MMS Learning Feasibility Contextual Content Relevance Message Mix Ent...
Objective-Based Planning Strategic Objectives Message Considerations Media Planning Experience
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Jason Yoder at J D Power NADA Roundtable 2010

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Jason Yoder at J D Power NADA Roundtable 2010

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  • Mobile Exploration Learning Contextual (In-Text) Relevance Active management Sponsorship/Branded Entertainment Program design Audience relevance Interactive Experience Content quantity Content length Broadcast Synergy Offline synergy Relevant length
  • Jason Yoder at J D Power NADA Roundtable 2010

    1. 1. Video Advertising: Objective-Based Planning Jason Yoder Director, PHDiQ October 18, 2007
    2. 2. Objective-Based Planning Strategic Objectives Message Considerations Media Planning Experience
    3. 3. Chrysler Experience – Relevance to Objectives Mobile MMS Learning Feasibility Contextual Content Relevance Message Mix Entertainment Custom Content Interactivity Experience Interactivity Engagement
    4. 4. Objective-Based Planning Strategic Objectives Message Considerations Media Planning Experience

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