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Brandon Lucas Ppt


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Brandon Lucas Ppt

  1. 1. MySpace Mobile October 2008
  2. 2. What is MySpace Mobile? • the official mobile extension of MySpace • Free and ad-supported • The best targeting and among the broadest reach in mobile • 2MM daily unique users/ 10MM per mo • Over 3B page views per month • Average regular user visits their home page 10X per day m:metrics internal data, April 2008
  3. 3. Sample: Mobile Advertising on http://landingpages.millennialmedia.c om/custom/juno/landing.php
  4. 4. We Provide The Best Mobile Targeting In The Business At no additional charge, we can target across the following categories nationally or in any markets that you specify: • Age • Religion • Gender • Smoker • Income • Drinker • Zip Code • Here For • Children • Culture (US Hispanic) • Ethnicity • Sexual Orientation • Body Type • Education • Marital Status • PLUS Device, Carrier and Time of Day Targeting *Hypertargeting not yet available for
  5. 5. Highly personal device, High engagement • Mobile users are identifiable, targetable and always reachable • Mobile is the one part of the media mix that consumers have a persistent connection to all day long. Users are tech-savvy and carry their mobile phones wherever they go • Mobile advertising works • 33% of US mobile data subscribers have seen a mobile ad in the last 3 months, and over half have responded to one • MySpace is meant for mobile • Mobile devices are typically used for on-the-go “snack consumption,” perfect for checking the latest on MySpace Mediamark Research Inc., Spring 2007 Study: Mobile Subscribers Taking Note Of Ads. Mark Walsh, Friday, Jan 11, 2008