Music Video and Audience Consumption - Kelly Sutton
For this part, I wanted to write use a small group of people to get a closer idea of specific groups interestsGuy Hinks: 42 Years Old instead of using a lot of people to broaden theTracey Stabbins: 39 Years Old options. I also wanted to use both sex’s so that it can giveDavid Hockey: 28 Years Old a better idea of different age groups interests.Josie Sutton: 20 Years OldNathan Perez: 18 Years OldMadeleine Sparshott: 17 Years Old
Guy Hinks: “Im more interested in the music”Tracey Stabbins: “hardly ever, I mainly listen to radio”David Hockey: “not very often, only if Im searching YouTube for thesong”Josie Sutton: “I listen to music over YouTube so I tend to keep the videoup”Nathan Perez: “rarely, they’re all the same with my music”Madeleine Sparshott: “everyday, it adds to the experience”
Guy Hinks: metal, rap metal, trance, rock, techno, dub step -THINGS TOMOVE TOTracey Stabbins: Dance, Pop - THINGS TO AFFECT YOUR MOODDavid Hockey: everything – I LIKE MUSIC IN SOCIAL SITUATIONSJosie Sutton: alternative, indie, pop indie, pop dance, acoustic – NEW, FUNNathan Perez: rock, drum & bass, blues and metal – I LIKE LOUD,CROWDED SCENEMadeleine Sparshott: pop, indie – STUFF TO CHEER YOU UP, KEEP YOUHAPPY
Music Video Consumption Internet Television MobileIn this chart, I wanted to represent the ways in which music video is consumedwithin a wider range of audience. For this chart I chose 25 people and askedthem in which way they would see the video. As you can see the internet wasthe most popular way of taking in a video with television following closebehind it. The internet has become a lot more popular over the past few yearsand the advantage with the internet is that you can type any song with yourown choice, where as with the television you have to wait for it to come on.
Guy Hinks: My favourite types of videos are narrative. The idea of a song mixing with astory a way of joining everything together.Madeleine Sparshott: Songs with videos that make sense, where you can actually seethe singer singing the song.
Nathan Perez: I like music videos that show the band playing the instruments, I think itmakes it more like a concert, like you’re hearing a live performance.Tracey Stabbins: I think it creates the connection between the artist and the music, forthem to perform their music in the video just shows how involved they are.
The majority of the group answered this question with a no; thetechnology that is offered to us these days is so advanced that we areable to download things for free and keep them on our computers andphones, giving us no reason to need to buy it.The people that did say they’ve bought them were from the older peoplewho took part in this and this is only because they didn’t have theopportunity to save them as this technology wasn’t available for them atthe time.Some people would agree that buying the video would be the best thingto do because it is very helpful towards to the artist because it helps theircareer and raises more money for them.
Coming up with this questionnaire has really helped when it comes toconsumption of video when it comes to getting my work out to peopleand what ways are the best to do it. With the internet becoming sucha popular advertising site, it just shows how things change so quicklywhich institutions have to keep up with to make sure they can pushthe music out the best they can.The most popular way of getting music video across over the internetseems to be YouTube which gives the ability to listen to whatever songyou type in without downloading or paying anything so it’s quitesimple to use. As well as this, they have recently introduced Vevowhich is making it harder for people to download the song illegallyincreasing the chance of people having to pay for their songsagain, bringing the money back in.