Customer Voice, Not Customer Noise
Interpreting Customer Voice into successful Marketing Programs
BIG Data is a commonly used term these days. It’s not only how you collect date, it’s what you do with it. Attendees will learn why gathering customer feedback is important, how to get customer feedback, and what to do
with that feedback once you have it.
Mr. Moats will demonstrate how Siemens Building Technologies implemented a successful (VOC) Voice of the customer program, what they did with the data and how they turned data into actionable Marketing programs (or sales?)