Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Senior Marketing Director at Ziff Davis
Industry
Technology / Software / Internet
About
Experienced B2B marketer focusing on business performance and revenue.
Kellie Peterson leverages deep expertise in program design and execution to build repeatable, predictable and scalable revenue marketing practices. She is an expert in demand generation and content strategy. Focusing on market development and branding, Kellie increases customer base, loyalty and revenue.
Kellie currently oversees marketing for Ziff Davis LLC. (j2 Global) Technology Research and World Class B2B Marketing services and Lead Generation.
Kellie also serves as Marketing Principal for March Warden, where she handles marketing program design, strategy and management consulting for early stage or mid-mar...
Tags
marketing
retail
iinside
merchandising
location analytics
location-based messaging
conversion
roi
customer behavior
opertations
traffic
location analtyics
location measurement
path-to-purchase
data
operations
analytics
merchandise
customer experience
smart store
technology
shopper insights
retial
advertising
ibeacon
beacon
shopper behavior
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