Increasing Sales & Brand Visibility: working with travel bloggers

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This presentation illustrates ways in which travel bloggers can help the tourism industry increase sales and brand visibility.

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Increasing Sales & Brand Visibility: working with travel bloggers

  1. 1. Increasing Sales& Brand VisibilityWorking with travel bloggersBy Keith JenkinsWorld Travel MarketLondonNovember 2011
  2. 2. Travel bloggers: who are they?Travel blogging has evolved from a home-based hobbyto a full-time profession.The defining elements of professional travel bloggers:• Multiple skills• Internet-savvy• Social networks• Niche experts• Driven by passion 1
  3. 3. What travel bloggers can deliverGlobal multi-media exposure 2
  4. 4. What travel bloggers can deliverExperiences from a personal perspective 54% of British holidaymakers used social media platforms in the run up to their trip abroad to gain personal recommendations and reviews beforehand. (source: poll by sunshine.co.uk June 2011) "It had so much more detail than the vendor site. And the broad travel sites dont get into all that," Ozaki said of the postings he read on Velvet Escape. "In this day and age, I find some of those sources more reliable.” Source: Frommer’s 3
  5. 5. What travel bloggers can deliverHigh search result rankings 4
  6. 6. What travel bloggers can deliverInfluence decision-makingMore than a third of travelers said the Internet had prompted them to book their travelplans, up from about 25% last year.About two-thirds reported having used the Internet to research a trip during the pastsix months.Source: Google survey (Sept. 2010) 5
  7. 7. About Velvet EscapeVelvet Escape at a glanceVelvet Escape is a travel blog with a focus on luxurious experiences. The blog was launchedin January 2009 by Keith Jenkins, a former investment banker. With more than 200,000 pageviews a month and readers in 140+ countries, Velvet Escape is widely recognised as one ofthe top independent luxury travel blogs in the world.Contact Velvet Escape Visit Velvet Escape http://velvetescape.com/ Email Keith Jenkins at: keith@velvetescape.com www.twitter.com/velvetescape www.facebook.com/velvetescape 6

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