“What’s a Tweet?”
Social Media Introduction
Keith Callbeck
Senior Manager – Marketing &
Communications
Kerby Centre
What is social media?
Forms of electronic communication (such
as Web sites for social networking and
microblogging) throug...
What is social media?

“Show-and-tell on a global scale”
- Graphic – logo for Empowerlingua Translation Services
Stats on Canadians
Internet: 29% of those 70+
60% of those 65+
Social Media: 34% increase for those 65+
since 2005
Top sit...
Facebook

- Relationship driven
- 750 million unique monthly visitors
- The 2nd most visited site on the internet
(after G...
Facebook terms

• Friend
• Like
• Newsfeed

• Block
• Wall
• Timeline
Kerby Centre on Facebook
Twitter

- Interest driven
- 250 million unique monthly visitors
- The 9th most visited site on the internet
Most popular Twitter accounts
•
•
•
•
•

As of Feb 19, 2013
Justin Bieber
34,684,032
Lady Gaga
34,274,334
Katy Perry
32,55...
What is a Tweet?
•
•
•
•
•
•

Tweet
Retweet
Following
Follower
Unfollow
@

•
•
•
•
•

DM
Blocking
Hashtag #
#FF
#yyc
Kerby
Centre on
Twitter
Kerby
Centre on
Twitter
- Content driven
- 500 million unique monthly visitors
- The 3rd most visited site on the internet
(after Google and Faceb...
How do they make money?
Kerby Centre
Follow us on
Twitter and Like us
on Facebook
What’s a tweet
What’s a tweet
What’s a tweet
What’s a tweet
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What’s a tweet

  1. 1. “What’s a Tweet?” Social Media Introduction Keith Callbeck Senior Manager – Marketing & Communications Kerby Centre
  2. 2. What is social media? Forms of electronic communication (such as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).
  3. 3. What is social media? “Show-and-tell on a global scale” - Graphic – logo for Empowerlingua Translation Services
  4. 4. Stats on Canadians Internet: 29% of those 70+ 60% of those 65+ Social Media: 34% increase for those 65+ since 2005 Top sites: Facebook, YouTube, Twitter, LinkedIn, Pinterest, MySpace -Sources: The Pew Internet Project, Stats Canada
  5. 5. Facebook - Relationship driven - 750 million unique monthly visitors - The 2nd most visited site on the internet (after Google)
  6. 6. Facebook terms • Friend • Like • Newsfeed • Block • Wall • Timeline
  7. 7. Kerby Centre on Facebook
  8. 8. Twitter - Interest driven - 250 million unique monthly visitors - The 9th most visited site on the internet
  9. 9. Most popular Twitter accounts • • • • • As of Feb 19, 2013 Justin Bieber 34,684,032 Lady Gaga 34,274,334 Katy Perry 32,550,222 Top non-musician: #5 Barrack Obama - 26 million Top company: #8 Youtube– 22 million
  10. 10. What is a Tweet? • • • • • • Tweet Retweet Following Follower Unfollow @ • • • • • DM Blocking Hashtag # #FF #yyc
  11. 11. Kerby Centre on Twitter
  12. 12. Kerby Centre on Twitter
  13. 13. - Content driven - 500 million unique monthly visitors - The 3rd most visited site on the internet (after Google and Facebook) - Owned by Google
  14. 14. How do they make money?
  15. 15. Kerby Centre Follow us on Twitter and Like us on Facebook

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