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IBM Software                                                                                                              ...
IBM Software                                                                                                              ...
© Copyright IBM Corporation 2011IBM CorporationSoftware GroupRoute 100Somers, NY 10589USAProduced in the United States of ...
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Customer study benefits of ibm software - zzc03136 usen

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Case Study Client centric e-commerce

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Customer study benefits of ibm software - zzc03136 usen

  1. 1. IBM Software Distribution Cranel Imaging IBM extends the reseller channel through e-business for Cranel Imaging Customer background Overview Cranel Imaging is the nation’s leading value-added distributor of document imaging, storage, and duplication products and services. Business challenge Cranel Imaging complements the expertise of their value-added Differentiate themselves from their competitors, and meet the needs of its resellers with their specialty document imaging knowledge, a flexible two other business units, Versitec and business approach, and the ability to effectively represent the reseller’s Adexis, by offering a functionality-rich, needs to manufacturing organizations. Cranel Imaging’s portfolio Web-based customer self-service solution for order placement and status includes a full range of industry specific software applications, document scanners, imaging processing equipment, online storage, Solution optical storage, CD and DVD storage, on demand publishing and IBM® Sterling Configure, Price, Quote duplication, and unsurpassed service through a variety of service providers including Versitec, the service division of Cranel, Inc. Business challenge Cranel Imaging needed to differentiate themselves from their competitors by offering a functionality-rich, Web-based customer self-service solution for order placement and status. Historically, the company had relied on face-to-face or phone-to-phone interactions and relationships to build and maintain their business. Additionally, Cranel Imaging realized that they needed to offer their resellers a comprehensive online product catalog and order management system to facilitate orders more effectively. It also needed to be deployed in a short timeframe. Solution With Sterling Configure, Price, Quote, Cranel Imaging resellers are able to securely log on to Cranel Imaging Online to access information for thousands of products. The solution provides their resellers with guidance to the best products and related pricing. Cranel Imaging resellers also are able to configure complex product orders with increased efficiency, then place, track, and manage orders 24/7 throughout the purchasing process.
  2. 2. IBM Software Distribution The newly implemented e-commerce site allows Cranel Imaging to Business benefits: further demonstrate how they are the easiest and most efficient value-added distributor to work with. Acting as an extension of their • Provides Cranel Imaging’s resellers with resellers, Cranel Imaging Online adds a new level of support for a robust, self-service e-commerce portal to conduct business resellers in their daily business operations. • Offers Cranel Imaging’s resellers the ability to provide cutting-edge services to their own customers “ iving our resellers the ability to work with us via G • Allows both Cranel Imaging and their resellers to operate more efficiently a robust e-commerce system lets us provide cutting-edge service and for them, in turn, to • Cranel Imaging resellers can now conduct business virtually anytime of the provide cutting-edge service to their own customers. day or night We look forward to expanding and growing through use of the Sterling Configure, Price, Quote. Sterling Configure, Price, Quote will allow both Cranel Imaging and our resellers to operate more effectively, creating a powerful win-win situation.” — Scott Slack, Vice President of Marketing, Cranel Imaging 2
  3. 3. © Copyright IBM Corporation 2011IBM CorporationSoftware GroupRoute 100Somers, NY 10589USAProduced in the United States of AmericaNovember 2011All Rights ReservedIBM, the IBM logo, ibm.com and Sterling Commerce are trademarks or registeredtrademarks of International Business Machines Corporation in the United States,other countries, or both. If these and other IBM trademarked terms are marked ontheir first occurrence in this information with a trademark symbol (® or ™), thesesymbols indicate U.S. registered or common law trademarks owned by IBM at thetime this information was published. Such trademarks may also be registered orcommon law trademarks in other countries. A current list of IBM trademarks isavailable on the web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml.The information contained in this publication is provided for informational purposesonly. While efforts were made to verify the completeness and accuracy of theinformation contained in this publication, it is provided AS IS without warranty ofany kind, express or implied. In addition, this information is based on IBM’s currentproduct plans and strategy, which are subject to change by IBM without notice.IBM shall not be responsible for any damages arising out of the use of, or otherwiserelated to, this publication or any other materials. Nothing contained in thispublication is intended to, nor shall have the effect of, creating any warranties orrepresentations from IBM or its suppliers or licensors, or altering the terms andconditions of the applicable license agreement governing the use of IBM software.References in this publication to IBM products, programs, or services do not implythat they will be available in all countries in which IBM operates. Product releasedates and/or capabilities referenced in this presentation may change at any time atIBM’s sole discretion based on market opportunities or other factors, and are notintended to be a commitment to future product or feature availability in any way.Nothing contained in these materials is intended to, nor shall have the effect of,stating or implying that any activities undertaken by you will result in any specificsales, revenue growth, savings or other results. Please Recycle ZZC03136-USEN-00

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