National Society Of Collegiate    Scholars    SWOT AnalysisThursday, March 21, 13
SWOT for    NSCS-FB,    Twitter and G+    Strength, Weaknesses, Opportunities, and    ThreatsThursday, March 21, 13
Facebook/Twitter Strengths  ✤    A brand with good reputation      ✤   Frequently updated       (over nearly 1 million mem...
Google+ Strengths    ✤    Early adoption    ✤    Easier to share articles    ✤    Consistent with brand and         other ...
Facebook/Twitter Weaknesses    ✤    Low active engagement from         users    ✤    Reply to other tweets    ✤    Little ...
Facebook/Twitter Opportunities    ✤    Use your “ambassadors” to       ✤   Develop blog carnivals         broadcast your m...
Things to consider...    ✤    Develop strategies to increase   ✤   Visible Disclaimer/Policy         user activity    ✤   ...
Things to consider...    ✤    Social monitoring tools such as:          ✤    Twitter reports give you the number of       ...
Trends/New Ideas    ✤    Utilizing Google Hangouts to         ✤   Twitterchats         have roundtable conversations      ...
Thank You!                              Keisha J. Reed                         Digital Media Strategist                   ...
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SWOT Analysis of National Society of Collegiate Scholars

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SWOT Analysis of National Society of Collegiate Scholars

  1. 1. National Society Of Collegiate Scholars SWOT AnalysisThursday, March 21, 13
  2. 2. SWOT for NSCS-FB, Twitter and G+ Strength, Weaknesses, Opportunities, and ThreatsThursday, March 21, 13
  3. 3. Facebook/Twitter Strengths ✤ A brand with good reputation ✤ Frequently updated (over nearly 1 million members) ✤ Strong chapters/supporters ✤ Active chapters/members who can be brand ambassadors ✤ Integrated network with content reaching multiple channelsThursday, March 21, 13
  4. 4. Google+ Strengths ✤ Early adoption ✤ Easier to share articles ✤ Consistent with brand and other networksThursday, March 21, 13
  5. 5. Facebook/Twitter Weaknesses ✤ Low active engagement from users ✤ Reply to other tweets ✤ Little to no participation in Twitter chatsThursday, March 21, 13
  6. 6. Facebook/Twitter Opportunities ✤ Use your “ambassadors” to ✤ Develop blog carnivals broadcast your message surrounding important events (first days, graduation, finals, ✤ Activate “social recruitment” etc.) and promote via SM outlets. ✤ Leverage partnerships/sponsor engagement socially (expand your reach)Thursday, March 21, 13
  7. 7. Things to consider... ✤ Develop strategies to increase ✤ Visible Disclaimer/Policy user activity ✤ Rearrange FB page (Landing page, Tabs, etc.) ✤ Add landing apps on FB ✤ Refresh Twitter and Google+ Accounts (Layouts, background, engagement)Thursday, March 21, 13
  8. 8. Things to consider... ✤ Social monitoring tools such as: ✤ Twitter reports give you the number of ✤ Hootsuite impressions, follower growth, influential followers and top retweeters ✤ Allows team collaboration for managing social media profiles. ✤ Facebook Page reports give you impressions, fan growth and top fans. ✤ Auto-scheduling of postings and tracking of metrics ✤ Measure impact ✤ Ease in tracking trends and conversations ✤ It’s FREE!Thursday, March 21, 13
  9. 9. Trends/New Ideas ✤ Utilizing Google Hangouts to ✤ Twitterchats have roundtable conversations with: ✤ Hosted monthly twitter chats engaging the ✤ Staff to external community member network ✤ Sponsors to external ✤ Story Telling community ✤ Encourage members to ✤ A “virtual” community share stories, write blog lounge for members to posts, and to show off gather and share information their chapter (get them excited!)Thursday, March 21, 13
  10. 10. Thank You! Keisha J. Reed Digital Media Strategist www.keishajreed.com Twitter: @IAMKJRThursday, March 21, 13

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