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Analyst Relations 101

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Gartner, Forrester, IDC. A lot of boutique research firms too. In every tech-industry news story, conference or even sales pitch, industry analysts are being quoted. Analysts speak to thousands of your potential customers, partners and investors every day.

Properly interacting with the right analyst at the right time can bring you critical insight into your customers’ buying behaviour, generate new leads, provide impartial feedback on your strategy and much more. When done properly, you can truly differentiate yourself commercially from your competition. From startup to giant.

That is the core of Analyst Relations.

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Analyst Relations 101

  1. 1. Investing IN THE FUTURE OF your business through Analyst Relations Gartner, Forrester, IDC. A lot of boutique research firms too. In every tech-industry news story, conference or even sales pitch, industry analysts are being quoted. Analysts speak to thousands of your potential customers, partners and investors every day. Properly interacting with the right analyst at the right time can bring you critical insight into your customers’ buying behaviour, generate new leads, provide impartial feedback on your strategy and much more. When done properly, you can truly differentiate yourself commercially from your competition. From startup to giant. That is the core of Analyst Relations.
  2. 2. Over 70% of the Fortune 1000 leverage analyst insight when buying technology solutions, validating their strategy and acquiring promising technology vendors. Analyst Relations is about having a strategic dialogue with those analysts who influence your market. Next to providing deep industry knowledge, they can impact your sales, marketing, product development, leadership and so on. Those are the reasons why you should invest in culti-vating meaningful relationships with these influencers. This goes beyond just pushing out your marketing message. Developing strong Analyst Relations capabilities can result in powerful outcomes: Increased brand awareness, credibility and mindshare Demand generation / recommendations Better market intelligence Higher interest from potential partners & investors Distinction from your competition Revenue generation and higher margins Accelerated growth + + + + + + + For every successful technology vendor Analyst Relations is the amplifier of their success.
  3. 3. Developing the correct systematic approach with the right allocation of resources and bandwidth can be a challenge for many upcoming vendors. Within a limited window of opportunity and with the limited attention analysts can allocate to any given vendor, there is no trial and error - it needs to be spot on. This is where Kea Company comes in. Consisting of some of the founders of the Analyst Relations industry, our professionals are equipped with extensive industry backgrounds as former Gartner, Forrester, Ovum, 451 Research and IDC colleagues. To high potential technology providers we are a trusted Analyst Relations partner. We drive interaction, engagement, awareness, im-pact and results with your industry analysts. Our success is your advantage. Our method, simple and powerful. IDENTIFY Analyst Profiling. Impact Targeting. Goal Setting. DRIVE Strategy Design. Activity Planning. Resource Allocation. EXECUTE Maximise Engagement. Briefing Preparation. AR Coaching. Interaction Tracking. ALIGN Messaging to Analyst Coverage. Communication Cadence. Market Relevance. LEVERAGE Add Value to the Ecosystem. Leverage your Relationships to Advocate your Success. Expand your Mindshare. Enhance your Strategic Business Development.
  4. 4. As an upcoming technology provider you can trust Kea Company to match your business standards when it comes to developing an effective Analyst Relations programme. Whether kickstarting your AR programme from scratch, or looking to expand your existing capabilities long term, we have flexible solutions to fit your requirements. You deliver the facts, Kea delivers the influence. FOR MORE INFORMATION To find out more about how Kea Company can help you achieve success in business, please contact our office nearest to you or visit www.keacompany.com. For a complete list of worldwide locations, visit www.keacompany.com/contact/office-locator. United States of America - United Kingdom - The Netherlands - Germany

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