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Gartner, Forrester, IDC. A lot of boutique research firms too. In every tech-industry news story, conference or even sales pitch, industry analysts are being quoted. Analysts speak to thousands of your potential customers, partners and investors every day.
Properly interacting with the right analyst at the right time can bring you critical insight into your customers’ buying behaviour, generate new leads, provide impartial feedback on your strategy and much more. When done properly, you can truly differentiate yourself commercially from your competition. From startup to giant.
That is the core of Analyst Relations.