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A Presentation on Social Media and web 2.0 for Non Profits

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  1. 1. Social Media Overview WEOP September 26, 2007
  2. 2. Social Media Introduction <ul><li>Social media describes online technologies and practices that people use to share opinions, insights, experiences, and perspectives. </li></ul><ul><li>Social Media typically includes: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Online Sharing </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Virtual Worlds </li></ul></ul><ul><ul><li>Video </li></ul></ul>
  3. 3. Social Media Attributes <ul><li>Community - Connecting people in a powerful way based on interests, location, demographics and goals </li></ul><ul><li>2 Way Conversation – traditional media is a controlled communication mechanism. Social Media is about the ability to let your voice be heard . Hence, we see features, like rss and blog comments </li></ul><ul><li>Sharing and expressing - whether its video, photos, music, or opinions. Hence, consumer generated content, community ratings, and community uploading </li></ul>
  4. 4. Benefits of Social Media <ul><li>Cost Effective </li></ul><ul><li>Creates a rich user experience </li></ul><ul><li>Ability to include viral marketing </li></ul><ul><li>Flexible and fast </li></ul><ul><li>Reaches new and targeted demographics </li></ul><ul><li>Enhances brand </li></ul><ul><li>Creates buzz </li></ul><ul><li>Drives traffic </li></ul>
  5. 5. Features of Social Media Sites <ul><li>Rss Feeds </li></ul><ul><li>Bookmarking capabilities </li></ul><ul><li>Community rating </li></ul><ul><li>User Generated Content </li></ul><ul><li>Open Feedback through Comments </li></ul><ul><li>Tagging and Clouds </li></ul><ul><li>Profiles and Networking </li></ul>
  6. 6. Social Media Marketing for Organizations <ul><li>Planning – there must be a plan in place before embarking into the social media sphere including goals, objectives and communication policies </li></ul><ul><li>Tracking – a key aspect of a social media is monitoring responses and tracking success rates. As this is a flexible medium, this is a daily endeavor </li></ul><ul><li>Measuring – Pre-determining measures of success will allow for ongoing optimization </li></ul>
  7. 7. Don’t just jump on the bandwagon <ul><li>Social Media is not the answer – serving your customers is the answer </li></ul><ul><li>A Social Media Strategy needs to be integrated </li></ul><ul><li>Appoint a Technology Advocate </li></ul><ul><li>Monitor successes and TEST, TEST, TEST </li></ul><ul><li>Think about these mediums as a way to have a conversation. </li></ul>
  8. 8. Campaign Ideas <ul><li>Blogs – (Blogger, Wordpress,SquareSpace) </li></ul><ul><ul><li>Use Blog Platforms as your website or as a mechanism to talk to your audience </li></ul></ul><ul><ul><li>Words from the ED </li></ul></ul><ul><ul><li>Journal from a volunteer </li></ul></ul><ul><ul><li>Progress on a Corporate Campaign </li></ul></ul><ul><li>Videos – (Youtube,, Myspace TV) </li></ul><ul><ul><li>Post video of events </li></ul></ul><ul><ul><li>Trainings </li></ul></ul><ul><ul><li>Education Trips </li></ul></ul><ul><li>Maps (google, mapquest) </li></ul><ul><ul><li>List of partner organizations </li></ul></ul><ul><ul><li>List of community resources </li></ul></ul>
  9. 9. Samples From the Web
  10. 10. MySpace
  11. 19. Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>