Kristen Coen’s Social Media Brand<br />
Goals<br />What do you want to accomplish with your online brand?<br />Networking <br />Gain Online Notoriety <br />What i...
Portfolio <br />What will you include in your portfolio?<br />408 Coursework<br />Written Video Scripts<br />Internship pi...
Social Media Presence<br />Social Media<br />Facebook, Twitter,  LinkedIn, Tumblr and Google Profile<br />Resume<br />Link...
Objectives<br />Have a job roughly 3 months after graduation<br />Increase my amount of professional contacts<br />Attend ...
Objectives<br />What do you want to get for all the hard work you’ll put into the process? <br />A Job with good benefits<...
SWOT<br />Strengths<br />Experience in Advertising and Public Relations, Graphic Design and Social Media<br />Board member...
SWOT<br />Weaknesses<br />Obsessive Compulsive<br />Excessive Worrier<br />
SWOT<br /> Opportunities<br />Personal connection with Public Relations and Advertising professionals<br />Live within 2 h...
SWOT<br />Threats<br />Fiancée and his career<br />Family Proximity<br />Unwillingness to move more than 2 hours away from...
Social Media<br />What is your current online presence? <br />I have a:<br />Tumblr: http://kcoen.tumblr.com/<br />Twitter...
Key Messages<br />I love what I do and I am good at it    <br />I am a quick learner and I take pride in what I do<br />I ...
Strategies<br />Monitor my name in Google Search<br />Research and Utilize new social networking sites<br />Join Professio...
Tactics<br />How will you get there? What will you do and when? Short term and long term?<br />Volunteer at non-profit org...
Measurement<br />Measurement: How will you measure success? Job? Audience? Search results? Opportunities?<br />I have a jo...
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Kristen coen’s social media brand

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Kristen coen’s social media brand

  1. 1. Kristen Coen’s Social Media Brand<br />
  2. 2. Goals<br />What do you want to accomplish with your online brand?<br />Networking <br />Gain Online Notoriety <br />What is your ideal job/position? <br />Creative Designer for a Public Relations Firm <br />Event Planning and Promotions for a Public Relations Firm     <br />
  3. 3. Portfolio <br />What will you include in your portfolio?<br />408 Coursework<br />Written Video Scripts<br />Internship pieces<br />Advertisements from NSAC<br />Where can an employer view your resume?·  <br />http://www.wix.com/kcoen90/social-media-resume<br />Linked-In<br />Hard Copy<br />
  4. 4. Social Media Presence<br />Social Media<br />Facebook, Twitter, LinkedIn, Tumblr and Google Profile<br />Resume<br />LinkedIn<br />Personal Website<br />Portfolio<br />Writing, Coordinated Events, Graphic Design, Audio and Video Production Pieces <br />
  5. 5. Objectives<br />Have a job roughly 3 months after graduation<br />Increase my amount of professional contacts<br />Attend events around Toledo<br />Contact Northwest Ohio PRSA members <br />Sit in on their meeting<br />Monitor Google Search<br />Count Twitter followers<br />       <br />
  6. 6. Objectives<br />What do you want to get for all the hard work you’ll put into the process? <br />A Job with good benefits<br />Professional contacts and networking<br />
  7. 7. SWOT<br />Strengths<br />Experience in Advertising and Public Relations, Graphic Design and Social Media<br />Board member in two student organizations<br />Very Organized<br />Several Important Professional Connections<br />
  8. 8. SWOT<br />Weaknesses<br />Obsessive Compulsive<br />Excessive Worrier<br />
  9. 9. SWOT<br /> Opportunities<br />Personal connection with Public Relations and Advertising professionals<br />Live within 2 hours of large cities<br />Detroit<br />Cleveland<br />Colombus<br />
  10. 10. SWOT<br />Threats<br />Fiancée and his career<br />Family Proximity<br />Unwillingness to move more than 2 hours away from Toledo <br />
  11. 11. Social Media<br />What is your current online presence? <br />I have a:<br />Tumblr: http://kcoen.tumblr.com/<br />Twitter: http://twitter.com/Kristen_Coen<br />LinkedIn: http://www.linkedin.com/in/kcoen<br />Facebook: http://www.facebook.com/profile.php?id=678621749&sk=info<br />Social Resume: http://www.wix.com/kcoen90/social-media-resume      <br />
  12. 12. Key Messages<br />I love what I do and I am good at it    <br />I am a quick learner and I take pride in what I do<br />I have the ability to think outside the box  <br />I am a loyal employee<br />
  13. 13. Strategies<br />Monitor my name in Google Search<br />Research and Utilize new social networking sites<br />Join Professional Organizations<br />PRSA: Public Relations Society of America<br />IPRA : International Public Relations Association   <br />
  14. 14. Tactics<br />How will you get there? What will you do and when? Short term and long term?<br />Volunteer at non-profit organizations <br />Take internships, paid or unpaid<br />Attend Professional conferences and events<br />AdCon<br />PRSA Meetings<br />Set up job search alerts on Monster and Craigs List<br />Track Indeed.com for Jobs in:<br /> Public Relations, Advertising, Event Planning, Social Media, Communications, Graphic Design   <br />
  15. 15. Measurement<br />Measurement: How will you measure success? Job? Audience? Search results? Opportunities?<br />I have a job that I love<br />Good Benefits<br />Flexible Schedule<br />Positive Work Environment<br />Close to Home<br />Beat out Kristen Coen in Orange County in Google Search<br />

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