‘Digital Gold’ Mining<br />Dassault Systèmes’ Social Communications<br />
Show a New Face	<br />
Cornerstone Project Biostats<br />15,639 views<br />3,010 views<br /><ul><li>328 posts
953 comments
16 categories
663 tags
75,464 spam
58 contributors
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Social Communications for IABC Paris

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Presentation made to International Association of Business Communicators Paris in March 2011.

Published in: Technology, Business
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Social Communications for IABC Paris

  1. 1. ‘Digital Gold’ Mining<br />Dassault Systèmes’ Social Communications<br />
  2. 2. Show a New Face <br />
  3. 3. Cornerstone Project Biostats<br />15,639 views<br />3,010 views<br /><ul><li>328 posts
  4. 4. 953 comments
  5. 5. 16 categories
  6. 6. 663 tags
  7. 7. 75,464 spam
  8. 8. 58 contributors
  9. 9. 221,145 unique visitors
  10. 10. 415,371 pageviews
  11. 11. 4:34 averagevisit time
  12. 12. 1:23 time per page</li></ul>Sustainableorganicgrowthis the way.<br />
  13. 13. Original Content = Digital Gold<br />
  14. 14. Social Media Anatomy<br />RELATIONSHIPS<br />CONTENT<br />Freedomframeworkneeded for fluidpublishing & interactions.<br />
  15. 15. Digital Gold Trio<br />User generated content<br />Debates/polls<br />Videos<br />
  16. 16. For Business Communicators<br />GAINS<br /><ul><li>Sharpenswritingability
  17. 17. Developsvideoskills
  18. 18. AddsFFF to the mix:
  19. 19. Freshness
  20. 20. Fun
  21. 21. Freedom!</li></ul>THOUGHTS<br />Giveblogging a tryeitherpersonally or professionally (greatskill to have)<br />Jump on opportunitiesto use social media in your job<br />Be brave! There are 2 types of people in the social media world:<br /><ul><li>Practitioners
  22. 22. Self-proclaimed « experts »</li></ul>Vivre les practioners! <br />RESOURCES<br />http://debbieweil.com/books/free-ebooks/<br />http://www.copyblogger.com/<br />http://france.media-aces.org/les-medias-sociaux-expliques-a-mon-boss/<br />http://twitter.com/#!/KateBo<br />
  23. 23. Merci!<br />

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