Visual and verbal features static image


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Visual and verbal features static image

  1. 1. Visual AND VerbalTechniques Created by MK
  2. 2. PURPOSE Message; subject; effect meant to have on people MEDIUM AUDIENCEHow message reaches audience; Who is it aimed at andwhere it is found, type of image? intended to influence? FEATURES OF A STATIC IMAGETECHNIQUES IMPACTMethods used to achieve the Effect on audience; how purpose; dominant feature effective/influencing is it?
  3. 3. VisualFeatures
  4. 4. layout
  5. 5. How the text/image(s) are set on the page, the overall look of the page.
  6. 6. Represents key idea(s) in the image and grabs a viewers attention.
  7. 7. CONTRAST
  8. 8. Various elements in the image can be contrasted with each other visually to create an effect and draw attention. (Eg - reverse type).
  9. 9. Colour
  10. 10. Used to draw attention to a particular part of the page,symbolise emotion, representthemes, or be used in contrast to highlight contrasting idea in the text.
  11. 11. White Space
  12. 12. Blank spaces where nothing is printed, helps to highlight graphics and illustrations, throwing them into relief and creating visual interest to convey a vivid message.
  13. 13. Graphic or Image
  14. 14. Can represent ideas that are relevant to the whole image.
  15. 15. Different font styles/sizes can be used to draw attention or emphasise words, can be used in reverse type.
  16. 16. The same image repeated several times on the page, helps the reader to associate that image with the product/advertisement.
  17. 17. Can represent ideas that are relevant to the image.
  18. 18. Lines
  19. 19. Lines can frame an image to draw the viewers attention to it, also are used to give images definition.
  20. 20. Borders
  21. 21. Can frame the whole static image or just parts of it, can be used to draw attention to all or part of the image, can contain symbols or images that help reinforce the message of the static image.
  22. 22. VerbalFeatures
  23. 23. Ordering or commanding an action means the audiencedoes not have to think about what they are doing.
  24. 24. MetaphorComparing two things saying one IS another – The moon is cheese.
  25. 25. This creates a strongcomparison and highlights the similarities betweenthe two ideas in an almost exaggerated manner.
  26. 26. SimileComparing two things using the words ‘like’ or ‘as’– The moon is as yellow as cheese.
  27. 27. Used to emphasize specific characteristics or features of the subject.
  28. 28. Giving human qualities to inhuman, inanimate objects.
  29. 29. Pun
  30. 30. A word play which suggests two or more meanings, by exploiting multiple meanings of words, or of similar- sounding words, for an intended humorous or rhetorical effect.
  31. 31. Irony
  32. 32. Irony draws attention to the real meaning of the word.
  33. 33. Alliteration
  34. 34. This draws attention tothe phrase and makes it more memorable.
  35. 35. Words such as ‘we’, ‘you’ and ‘our’ make the audience feelinvolved or that the message is speaking directly to them.
  36. 36. Minor Sentenceminor sentence
  37. 37. A short simplesentence is easy to remember.
  38. 38. A memorable motto orphrase that will stick with the audience after they have viewed/heard it.
  39. 39. Rhyme
  40. 40. Pleasant to hear and helps the audience toremember the product.
  41. 41. Repeating of a word, within a sentence or a poetical line, with no particular placement of the words, in order to emphasize and aid memory.
  42. 42. Persuasive Language
  43. 43. The deliberate attempt to influence the thoughts, feelings or behaviours of another.
  44. 44. Hyperbole
  45. 45. Intentional exaggeration to create an effect.
  46. 46. Neologism
  47. 47. A newly invented word or phrase.
  48. 48. Testimonial
  49. 49. Attempts to persuade the reader by using a famous person to endorse a product or idea.