What is a Static Image? Static images are visual images that do not move. Many of these static images communicate by combining visual elements with words.
Greeting Cards Text Text Text A greeting card is an illustrated, folded card featuring an expression of friendship or other sentiment. Usually given on special occasions.
Posters A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Posters include both textual and graphic elements, although may be wholly graphical or wholly textual. Posters are designed to be eye-catching and informative.
Slides A slide is a thin translucent photograph bound in paper, plastic or similar frame and often used for projection with use of a slide projector for a slideshow.
Print Advertisements Attempts to persuade potential customers to purchase or to consume more or less of a particular brand of product or service.
Dioramas and Models Three-dimensional models, full-size replica or scale model of a landscape typically showing historical events, nature scenes or cityscapes, for purposes of education or entertainment – often enclosed in glass in a museum.
Collages A collage is a group of pictures assembled together to make one whole picture.
Charts Charts are often used to make it easier to understand large quantities of data and the relationship between different parts of the data. Charts can usually be read more quickly than the raw data that they come from.
Photographs A photograph is an image taken with a camera, reproduced onto film or disk.
Newspapers A newspaper is a written publication containing news, information and advertising, usually printed on low-cost paper called newsprint.
Paintings A painting is created through the use of artistic tools and paints to make a picture.
Album/Film Covers An album or film cover is the front of the packaging of a commercially-released audio or visual recording product.
Comics A comic is a graphic medium in which images are utilised in order to convey a sequential narrative.
Cartoons Cartoons are a humorous single-panel drawing or gag cartoon, most of which have captions and do not use speech balloons.
Tableaux Tableaux are motionless performances in theatre, where people create an image, as if in a freeze-frame, of arms, heads, legs, and trunks.
Sculpture A sculpture is a three-dimensional artwork created by shaping hard or plastic material, commonly stone (either rock or marble), metal, or wood.
Shape The term shape is used to describe how the different elements of an image fit together and how shapes in an image combine to achieve a particular effect for a purpose.
Colour Colour is more than decoration. Colours, whether described in words or shown in images, often have symbolic significance that contributes to meaning. The choice of colours, and the intensity or brilliance of the colour, all affect the impact of the image and its effectiveness in communicating. In a monochrome, different tones of the one colour, described as different hues, are used.
Red Associated with all things Intense and Passionate, Love, Lust, Danger, Fire, Energy and Excitement. Highly erotic. Symbol for Violence, Blood and War High Visibility -> used for Road Signs Indicates Courage -> used in many countries' flags China – indicates Celebration or Luck India - colour of Purity (used in weddings) Keywords: Warning, Strength, Domination, Stimulation, Attention, Love, Passion, Determination, Desire, Heat
Blue Depth and stability -> colour of the sky and sea Symbol of freedom Associated with tranquillity, wisdom and loyalty Symbolic of cleanliness, technology and security Slows human metabolism -> calms and soothes Masculine colour Hindu - the colour of Krishna China - associated with immortality Jews - holiness Middle East - protective colour Keywords: Calm, Loyalty, Health, Power, Faith, Healing, Wisdom, Air, Water, Heaven, Trust, Piety, Sky, Knowledge
Green Associated with Nature, Youth, Fortune and Vigour. Also associated with Feelings of Envy and Jealousy. Signifies Inexperience (a greenhorn) Sharp and acute -> not a relaxing colour Darker green associated with Money, Improves Vision The colour of Islam Keywords: Healing, Stability, Banking/Money, Novice Hope, Growth, Nature, Harmony, Jealousy, Safety, Fertility, Protection, Emotional.
Yellow Colour of sunshine. Indicates Energy, Optimism, Joy, Hope and Warmth. Symbol of Spontaneity and Impulsiveness. Dull yellow is associated with Decay, Sickness. Asia - symbol of royalty and sacredness Keywords: Warmth, Sickness, Decay, Cheerful, Warning, Happiness, Energy, Attention, Stimulating, Honour, Pure.
White Connotes purity, simplicity and faith Associated with clinical elements -> hospitals Colour of perfection Represents peace or virginity -> colour of doves and snow respectively Japan - white carnations signify death Keywords: Naïve, Purity, Snow, Virginity, Medical, Heaven, Innocence, Angels, Simplicity, Goodness, Faith, Light, Honesty, Sterility, Doctors, Wholesome, Positive.
Black Gothic representations -> death and evil, witches Symbol of grief. Associated with power, mystery and fear. Positive connotations - elegance and class Aggressive and strong colour Keywords: Darkness, Elegance, Mystery, Prestigious, Blacklist, Formality, Grief, Death, Evil, Unknown, Witches, Black Cat, Cold, Night, Negative, Aggressive.
Brown Associated with Earth, Home and Comfort India - the colour of mourning Keywords: Earthy, Homely, Comfortable, Honest, Fertile, Soil, Depth.
Grey Associated with security and solid Connotes maturity, old age and dignity Symbolic of conservativeness and boredom Keywords: Crystal, Old, Dignified, Classical, Boring, Safety, Security, Solid, Metallic, Steel
Pink Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness. Keywords: Girl, Love, Romance, Friendship, Feminine, Soft, Passive, Subtle, Pastel.
Purple Signifies Royalty, Nobility, Wealth and Extravagance Symbolic of Wisdom, Magic and Arrogance Associated with Mourning 75 percent of pre-adolescent children prefer purple to all other colours Keywords: Wealth, Royalty, Wisdom, Higher Learning, Magic, Arrogance, Extravagance, Gemstones
Orange Associated with Enthusiasm, Attractiveness, Stimulation, Creativity and Warmth Increases Oxygen Supply to the Brain; an Invigorating Effect Symbol of Fall and Harvest Ireland - Religious Significance (Protestant)
Depth Most static images are two dimensional, their effect may be three dimensional because of the impression of depth given by the placement of people, animals, objects, or words in the foreground in relation to the background "behind" them.
Proportion Proportion is also a significant feature in static images. The image may be represented as bigger or smaller in relation to one another than they might be in real life. The size of the different elements, and the ways these sizes are combined, will lead the viewer or reader to interpret them differently. Size, which is relative, will help determine the dominant image and concept.
Use of Space TEXT TEXT TEXT TEXT TEXT TET The use of space is how the different elements are placed in the complete image. Examining the use of space extends the concept of layout, exploring not only how the elements are placed in relation to each other but also how and where they are combined and placed on the page or screen. The use of space includes the use of white space, where nothing is printed. White space is critical in helping highlight graphics and illustrations, throwing them into relief and creating visual interest to convey a vivid message, such as "Watch This Space".
Paper TXT TEXT TEXT TEXT The paper on which any static image is printed is itself a significant visual feature. The weight of the paper, its texture, its opacity, and whether it is embossed or watermarked, glossy or flat, or white or coloured are all related to the purpose, the audience, and, inevitably, the cost.
Composition Composition is the process of organising the forms, shapes, colours, and any words and so on into a balanced and rhythmical design. Composition is based on conscious choices made with the purpose, topic, and audience in mind. These choices influence our reading or viewing. Designers usually look for balance in a static image, and they relate dissimilar elements to each other in such a way that the overall image is completely unified.
Dominant Image The central focus or dominant image may be obvious from its positioning, often at the centre of the static image, or it may be more subtle. Movement that carries the eye from one part of the image to another also assists this design focus.