Pleon Talan
Iryna Zolotarevych
No new twitter
A crossroads for privacy
Julian Assange, WikiLeaks
Edward Snowden, NSA leakerGlenn Greenwald, journalist
Entrepreneurs and...
Companies are learning how to apply big data
Data is not enough -> large companies require
actionable insights, individual...
Startups remain red-hot — and they’re not
something people will lose interest in anytime soon
Wearable tech is Hot categor...
Startup of SXSW 2014: Skully helmet
http://skullyhelmets.com/
People also talked about:
Nymi by Bionym
Wearable solar by
Poline van Dongen
http://www.getnymi.com/ http://paulinevandong...
Top startup in entertainment and content: Waygo
Waygo is a service that enhances travel
experience by easily translating p...
The acquisition spree to be continued
Top companies lookout for startupts who can
be addictive to their core business
Non-...
Trade show stars: 3D printers
Digital vapor cigarettes*
3D printed chocolate candies
* Never say e-cigarette, it’s so 2013...
Content marketing turns to content experience story
Experience eco system -> Consumer experience story -> 360-day a year
Mobile is 00’s web-site
Mobile is not a new thing anymore.
Mashable claimed that no self-
respecting ad exec would be thin...
SMM seems to be hot only in Twitter
Hashtags. Use them creatively.
That’s all.
Selfies IS a trend
Gif photos are popular as hell
http://gif.dailydot.com/warmhearted-lookdown/
If you want to gather a crowd– use memes
European Chief Communication Officers Survey
Highlights from WCF in Davos
• PR agencies are trying to turn a bus into an airplane at 50mph: change
to new PR model is h...
Short to remember
• Startups are hot
Everyone wants to make millions with another breakthrough
technology. This industry r...
1 ирина золотаревич_день 1_плен_зас_1
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1 ирина золотаревич_день 1_плен_зас_1

  1. 1. Pleon Talan Iryna Zolotarevych
  2. 2. No new twitter
  3. 3. A crossroads for privacy Julian Assange, WikiLeaks Edward Snowden, NSA leakerGlenn Greenwald, journalist Entrepreneurs and marketers at SXSW were discussing the best ways to make money off their users' data. Meanwhile,Online talks from top online privacy ambassadors with request to create products that help web users hide their activity from prying eye
  4. 4. Companies are learning how to apply big data Data is not enough -> large companies require actionable insights, individualized data, decision making driving data. Future of big data is ‘big data’ and ‘clean data’ Enhanced analytics, hyper personalized customer service (Kindle's SOS Mayday button), notification strategy (ESPN's app), quick-glance status (Fuelband, FitBit) and precise geo-location.
  5. 5. Startups remain red-hot — and they’re not something people will lose interest in anytime soon Wearable tech is Hot categories: - Sport - Health - Fashion Forget Google Glass, it’s just a player in the game
  6. 6. Startup of SXSW 2014: Skully helmet http://skullyhelmets.com/
  7. 7. People also talked about: Nymi by Bionym Wearable solar by Poline van Dongen http://www.getnymi.com/ http://paulinevandongen.nl/
  8. 8. Top startup in entertainment and content: Waygo Waygo is a service that enhances travel experience by easily translating printed languages With Waygo, you need to simply point your smart-phone camera and translate images instantly without a data connection http://waygoapp.com/
  9. 9. The acquisition spree to be continued Top companies lookout for startupts who can be addictive to their core business Non-tech companies snapping up tech companies: Stappe’s acquisition of Runa Business intelligence: top brands at startup village to learn about new technologies to present back to the C-suite
  10. 10. Trade show stars: 3D printers Digital vapor cigarettes* 3D printed chocolate candies * Never say e-cigarette, it’s so 2013 Drones
  11. 11. Content marketing turns to content experience story Experience eco system -> Consumer experience story -> 360-day a year
  12. 12. Mobile is 00’s web-site Mobile is not a new thing anymore. Mashable claimed that no self- respecting ad exec would be thinking about Mobile at SXSW this year. Who's interested in hearing about more iPhone apps? Mobile is the dominant screen now, and so the assumption is that everyone will be designing for Mobile first.
  13. 13. SMM seems to be hot only in Twitter Hashtags. Use them creatively. That’s all.
  14. 14. Selfies IS a trend
  15. 15. Gif photos are popular as hell http://gif.dailydot.com/warmhearted-lookdown/
  16. 16. If you want to gather a crowd– use memes
  17. 17. European Chief Communication Officers Survey
  18. 18. Highlights from WCF in Davos • PR agencies are trying to turn a bus into an airplane at 50mph: change to new PR model is hard • True stories (PR) are far more powerful than made-up stories (advertising) • PRs act like Democrats and deal in facts, advertisers act like Republicans and deal in emotions • Chief 'reputation' officer is to counsel CEO/C-suite/board on implications before decisions are made • PR today is about turning the critics into your advocates • Each time you create a practice area in an agency, you destroy value
  19. 19. Short to remember • Startups are hot Everyone wants to make millions with another breakthrough technology. This industry really needs Steve Jobs • Wearables drive the market • Privacy is new problem to think about Not everyone is sure there is a problem • Analytics – big data -- is hot too • Nobody talks of social media and mobile • Nobody is interested in another mobile app. Everybody is interested in consumer experience story where SMM and mobile is part of story • But content marketing, consumer experience story is really top interest

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