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Truckee NLT presentation Final

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Presentation presented to the Truckee, North Lake Tahoe plan for the arts group in 2008.

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Truckee NLT presentation Final

  1. 1. The Truckee-North Lake Tahoe Plan for Arts & Culture <ul><li>PRESENTATION TO THE PROJECT PARTNERS </li></ul><ul><li>Arts & Culture Council of Truckee-Tahoe </li></ul><ul><li>North Lake Tahoe Resort Association </li></ul><ul><li>Incline Vision Arts Cultural Heritage Committee </li></ul>April 30th, 2008
  2. 2. PROJECT TEAM
  3. 3. PRINCIPAL - Kay Voyvodich <ul><li>Project strategies </li></ul><ul><li>Partners and team point of contact </li></ul><ul><li>Overall management / Project office </li></ul><ul><li>Participate/review all phases and tasks </li></ul><ul><li>Project scheduling </li></ul><ul><li>Monitor budget </li></ul><ul><li>Project deliverables </li></ul><ul><li>Make recommendations </li></ul>
  4. 4. PRINCIPAL - Kathleen Brown <ul><li>Review/analyze project strategies </li></ul><ul><li>Review/assess all data </li></ul><ul><li>Participate in all key client meetings </li></ul><ul><li>Participate in stakeholder interviews </li></ul><ul><li>Conduct focus group sessions </li></ul><ul><li>Review/analyze all reports </li></ul><ul><li>Make recommendations </li></ul>
  5. 5. ARCHITECT - Mark Cavagnero and Scott Dennis <ul><li>Provide venue inventory strategy </li></ul><ul><li>Lead site/building condition assessment </li></ul><ul><li>Determine operational and maintenance </li></ul><ul><li>strengths/weaknesses </li></ul><ul><li>Summarize/analyze building data </li></ul><ul><li>Participate in client presentation </li></ul><ul><li>Make building recommendations </li></ul>
  6. 6. PROJECT ENGINEER - Gordon Shaw and Sara Hawley <ul><li>Overall transportation strategy </li></ul><ul><li>Lead accessibility analysis </li></ul><ul><li>Evaluate locations strengths/weaknesses </li></ul><ul><li>Evaluate potential regional usage </li></ul><ul><li>Summarize/analyze data </li></ul><ul><li>Participate in client presentation </li></ul><ul><li>Provide local expertise </li></ul><ul><li>Make transportation recommendations </li></ul>
  7. 7. PROJECT SUPPORT <ul><li>Anna Perlmutter </li></ul><ul><li>Research / Coordination / Administration </li></ul><ul><li>John Simpson </li></ul><ul><li>Project Accounting </li></ul>
  8. 8. PROJECT INITIATION <ul><li>Complete contractual agreement </li></ul><ul><li>Conduct project team initiation meeting </li></ul><ul><li>Finalize work plan </li></ul><ul><li>Confirm approach with partners representative </li></ul>
  9. 9. PROJECT OVERVIEW <ul><li>PHASE ONE </li></ul><ul><li>ECONOMIC FEASIBILITY STUDY </li></ul><ul><li>Informational Interviews </li></ul><ul><li>Web-based Community Survey </li></ul><ul><li>Venue and Program Inventories </li></ul><ul><li>Needs Capacity </li></ul><ul><li>Success Factors and Goals </li></ul>
  10. 10. PROJECT OVERVIEW <ul><li>PHASE TWO </li></ul><ul><li>OPERATIONAL-FINANCIAL FEASIBILITY STUDY </li></ul><ul><li>Business Model </li></ul><ul><li>Operations </li></ul><ul><li>Venue Accessibility </li></ul><ul><li>Sustainability </li></ul><ul><li>Funding Strategies </li></ul><ul><li>Comparables </li></ul>
  11. 11. <ul><li>ECONOMIC FEASIBILITY STUDY </li></ul>PHASE ONE
  12. 12. MISSION-VISION ASSESSMENT IMPLEMENTATION <ul><li>Informational Interviews (KVA-Kay / A.KB-Kathleen) </li></ul><ul><li>Identify key informants (2) Truckee (4) North Lake Tahoe </li></ul><ul><li>(Possible Interview Sources: Government representatives from key towns along the North and West Shore and Truckee area; The Chamber and Visitors’ Bureaus from the Northern end of Tahoe on both the CA and Nevada sides of the Lake, the Truckee/Donner Chamber, West Shore Association, other) </li></ul><ul><li>Prepare interview protocols </li></ul><ul><li>Conduct interviews </li></ul>
  13. 13. MISSION-VISION ASSESSMENT IMPLEMENTATION <ul><li>Community Assessment (KVA - Kay, A.KB - Kathleen) </li></ul><ul><li>Prepare web-based outreach tool </li></ul><ul><li>Solicit participation through visitors bureaus, chamber and arts/cultural stakeholder organizations </li></ul><ul><li>Send email blasts and post survey URL on web </li></ul><ul><li>Post survey for two months </li></ul><ul><li>Offer possible prize incentives to participate in survey </li></ul><ul><li>(ex: dinners at local restaurants, flat screen TV, performance tickets provided by project partners) </li></ul>
  14. 14. MISSION-VISION ASSESSMENT IMPLEMENTATION <ul><li>Community Survey Tool </li></ul><ul><li>KEY COLLECTION FEATURES </li></ul><ul><li>Flexible web-based survey tool </li></ul><ul><li>Multiple choice, ratings to open-ended text questions </li></ul><ul><li>Randomized questions eliminate ‘ordering bias’ </li></ul><ul><li>KEY ANALYSIS FEATURES </li></ul><ul><li>Filtering finds patterns in data </li></ul><ul><li>Summarized and/or detailed results </li></ul><ul><li>All data collected remains absolutely private </li></ul>
  15. 15. MISSION-VISION ASSESSMENT IMPLEMENTATION <ul><li>Inventories and Needs Capacities </li></ul><ul><li>VENUE INVENTORY #1 (MCA - Mark, Scott) </li></ul><ul><li>Prepare venue survey instrument </li></ul><ul><li>Compile inventory of existing venues </li></ul><ul><ul><li>(Venue Ex: Tahoe Mountain Club, Biltmore, Squaw, Northstar, Alpine Meadows, Jake’s, Crystal Bay Casino, Sierra Nevada College, Truckee Elementary School, Sierra College, EAA, other) </li></ul></ul><ul><li>Assess site and building conditions and appropriateness as performing arts venues </li></ul><ul><li>Review proposed venue plans </li></ul>
  16. 16. MISSION-VISION ASSESSMENT IMPLEMENTATION <ul><li>PROGRAM INVENTORY #2 (KVA - Kay / A.KB - Kathleen) </li></ul><ul><li>Prepare programs inventory instrument </li></ul><ul><li>Compile typical programming in the Truckee- </li></ul><ul><li>North Lake Tahoe region for one year </li></ul>
  17. 17. MISSION-VISION ASSESSMENT IMPLEMENTATION <ul><li>Arts & Culture Needs Capacity </li></ul><ul><li>STAKEHOLDER ASSESSMENT </li></ul><ul><li>Prepare for and conduct (10) Key Interviews </li></ul><ul><ul><li>(Stakeholders: Regional museums, dance and performance theatres, festivals, interpretive centers, concert venues, arts alliances, galleries offering programming and shows; historical, cultural and art societies and councils; resorts/restaurants/schools offering arts and cultural programming, lectures, art and independent movies, etc.) </li></ul></ul><ul><li>Compile responses </li></ul>
  18. 18. MISSION-VISION ASSESSMENT IMPLEMENTATION <ul><li>SUCCESS FACTORS AND GOALS </li></ul><ul><li>(KVA - Kay / A.KB - Kathleen / MCA- Mark, Scott) </li></ul><ul><li>Synthesize and interpret results from all research </li></ul><ul><li>Define 1-3-5-10 yr. Goal Recommendations </li></ul><ul><li>Produce economic feasibility report </li></ul><ul><li>Present results to project partners </li></ul><ul><li>Use results during Operational-Financial Feasibility Study </li></ul>Economic Feasibility Report
  19. 19. <ul><li>OPERATIONAL-FINANCIAL FEASIBILITY STUDY </li></ul>PHASE TWO
  20. 20. OPERATIONAL-FINANCIAL FEASIBILITY STUDY <ul><li>What a Business Model Would Look Like </li></ul><ul><li>OPERATIONS (KVA - Kay/ A.KB - Kathleen) </li></ul><ul><li>Recommend programming-type based on venue strength/weakness </li></ul><ul><li>Evaluate level of regional versus tourist participation </li></ul><ul><li>ACCESSIBILITY (LSC - Gordon, Sara) </li></ul><ul><li>Evaluate venue transportation access, parking </li></ul><ul><li>Consider other regional activities/fluctuating visitor levels </li></ul><ul><li>Recommend other traffic impact studies as needed </li></ul>
  21. 21. OPERATIONAL-FINANCIAL FEASIBILITY STUDY <ul><li>What a Business Model Would Look Like </li></ul><ul><li>SUSTAINABILITY (KVA - Kay/ A.KB - Kathleen) </li></ul><ul><li>Conduct focus group with area hospitality service providers: </li></ul><ul><ul><li>Determine level of tourist interest in arts and cultural activities </li></ul></ul><ul><ul><li>Propose types of programming based on their client interests </li></ul></ul><ul><ul><li>Price points </li></ul></ul><ul><li>Project sustainable audience volume to support an organization </li></ul>
  22. 22. OPERATIONAL-FINANCIAL FEASIBILITY STUDY <ul><li>Possible Revenue Streams for Primary Venue </li></ul><ul><li>FUNDING (KVA-Kay/ A.KB - Kathleen) </li></ul><ul><li>Identify types of potential partnerships </li></ul><ul><li>Identify most strategic collaborations </li></ul><ul><li>Conduct potential partner interviews </li></ul><ul><li>Compile list of potential funding sources </li></ul>
  23. 23. OPERATIONAL-FINANCIAL FEASIBILITY STUDY <ul><li>Regional, Seasonal, Multi-Venue Comparables </li></ul><ul><li>TRUCKEE-NORTH SHORE REGION AS ARTS & CULTURAL DESTINATION (KVA-Kay/ A.KB-Kathleen) </li></ul><ul><ul><li>Resort environment </li></ul></ul><ul><ul><li>Seasonal activities </li></ul></ul><ul><ul><li>Outdoor recreation offered as a primary activity </li></ul></ul><ul><ul><li>Performing art & cultural programming at multiple locations </li></ul></ul><ul><ul><li>Need to ‘commute’ between multiple venues </li></ul></ul><ul><ul><li>Close, drivable distance from major urban area (up to 200 miles) </li></ul></ul><ul><ul><li>Arts & cultural events over a season or period of time </li></ul></ul>
  24. 24. OPERATIONAL-FINANCIAL FEASIBILITY STUDY <ul><li>Regional, Seasonal, Multi-Venue Comparables </li></ul><ul><li>ECONOMIC IMPACT (3) </li></ul><ul><ul><li>Tanglewood - Lenox, MA (The Berkshires) </li></ul></ul><ul><ul><li>Aspen, CO - (The Rockies) </li></ul></ul><ul><ul><li>Sun Valley, ID </li></ul></ul><ul><ul><li>Chautauqua, NY (The Alleghenies) </li></ul></ul><ul><ul><li>Niagara-on-the-Lake, ON </li></ul></ul><ul><ul><li>Ashland, OR </li></ul></ul><ul><ul><li>Napa County, CA (in progress) </li></ul></ul><ul><ul><li>Other </li></ul></ul>
  25. 25. OPERATIONAL-FINANCIAL FEASIBILITY STUDY <ul><li>Operational-Financial Feasibility Report </li></ul><ul><li>ECONOMIC IMPACT </li></ul><ul><li>Synthesize and interpret results from research </li></ul><ul><li>Recommend programming options </li></ul><ul><li>Prioritize venue options based on accessibility </li></ul><ul><li>Sustainable audience levels </li></ul><ul><li>Recommend funding strategies </li></ul><ul><li>Outline comparables </li></ul><ul><li>Produce economic feasibility report </li></ul><ul><li>Present results to project partners </li></ul>
  26. 26. PROJECT MANAGEMENT <ul><li>Communication Tools </li></ul><ul><li>DEDICATED PRIVATE PROJECT WEBSITE (KVA - Kay, Anna) </li></ul><ul><ul><li>Email addresses </li></ul></ul><ul><ul><li>Shared Word docs </li></ul></ul><ul><ul><li>Shared Excel docs </li></ul></ul><ul><ul><li>PowerPoint Presentations </li></ul></ul><ul><ul><li>PDF docs </li></ul></ul><ul><ul><li>Interactive Calendar </li></ul></ul><ul><ul><li>Widget info like Truckee-Tahoe News, Traffic and Weather </li></ul></ul><ul><ul><li>http://project.tnlt-ac.com </li></ul></ul><ul><li>DEDICATED PUBLIC PROJECT WEBSITE </li></ul><ul><ul><li>URL established </li></ul></ul><ul><ul><li>http://www.tnlt-ac.com </li></ul></ul>
  27. 27. PROJECT MANAGEMENT
  28. 32. WE WANT THE PROJECT!
  29. 33. WE WANT THE PROJECT!
  30. 34. WE WANT THE PROJECT!
  31. 35. WE WANT THE PROJECT!
  32. 36. WE WANT THE PROJECT!
  33. 37. WE WANT THE PROJECT!
  34. 38. WE WANT THE PROJECT!
  35. 39. WE WANT THE PROJECT!
  36. 40. WE WANT THE PROJECT!
  37. 41. WE WANT THE PROJECT!
  38. 42. WE WANT THE PROJECT!
  39. 43. WE WANT THE PROJECT!

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