Motherwell F.C. & Social Media          Alan Burrows    Wednesday 30th January 2013         Hampden Park
Our ‘Social Media’ Strategy / Targetsin 2013:•Ensure a consistent look and feel to promote updated corporate identity.•To ...
Motherwell FC Media Department                            Alan Burrows                       Press & Media Manager    Ross...
The role of the Media DepartmentEXTERNAL     IN-HOUSE   DESIGN AND PERFORMANCE      MATCHDAYPRESS /      MFC CLUB   PUBLIC...
The role of Social Media on Matchdays                                  motherwellfc.co.ukTwitter   Facebook   Foursquare  ...
Player participation and interaction                      14 First Team players (67%)                      12 U20s players...
Staff Standards & Usage PolicyGives staff a clear guideline:Focused on:-Background to ‘Social Media’ and recent trends-Res...
Questions?Help me out here, I am trying to stretch this out to 12.15pm
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Social Media on a shoe string budget and with a small team

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Social Media on a shoe string budget and with a small team

  1. 1. Motherwell F.C. & Social Media Alan Burrows Wednesday 30th January 2013 Hampden Park
  2. 2. Our ‘Social Media’ Strategy / Targetsin 2013:•Ensure a consistent look and feel to promote updated corporate identity.•To have 10,000+ followers on primary arms - Twitter & Facebook.•Meet minimum content targets and interaction rate on primary via “Communications Plan”.•To increase presence and usage of secondary - Google + Foursquare & AudioBoo.•To better formulate, collect & analyze statistical trends and enhance reporting system.•To have more than 75% buy-in from first-team players and management participation.•To have 100% sign-off on Social Media standards and usage policy from all full-time staff.•To host at least one staff training session per quarter for both football & non-football staff.
  3. 3. Motherwell FC Media Department Alan Burrows Press & Media Manager Ross Clarkson Additional Support Alastair Reilly Performance Analyst Volunteers Creative Design
  4. 4. The role of the Media DepartmentEXTERNAL IN-HOUSE DESIGN AND PERFORMANCE MATCHDAYPRESS / MFC CLUB PUBLICATION ANALYSIS FROM MEDIAMEDIA & PR MEDIA SUPPORT FIRST-TEAM to OPERATIONSRELATIONS OUTLET ACADEMY
  5. 5. The role of Social Media on Matchdays motherwellfc.co.ukTwitter Facebook Foursquare AudioBoo flickr Google + MFC TV
  6. 6. Player participation and interaction 14 First Team players (67%) 12 U20s players (100%) 3 Directors incl CEO (50%)
  7. 7. Staff Standards & Usage PolicyGives staff a clear guideline:Focused on:-Background to ‘Social Media’ and recent trends-Responsibility-Topic matter guidelines-Company assets-Inaccurate or defamatory content-Off limits material-Reporting structure
  8. 8. Questions?Help me out here, I am trying to stretch this out to 12.15pm

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