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Finding The Hidden Job Market2010


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Finding the Hidden Job Market: An Adventure in Layoff Land

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Finding The Hidden Job Market2010

  1. 1. Finding the Hidden Job Market - An Adventure in Layoff Land Kay Roseland
  2. 2. First Steps • Business Cards: • Resume • Cell Phone • Apply for Unemployment • Hit the network!
  3. 3. Web Search • Apply directly to companies you are targeting • Use the same password; not your email password • Start a list of your Accomplishments • Have your resume (Roseland) and a vanilla cover letter (RoselandCoverLetter) ready • Amend as needed • Use for quick searches in your field
  4. 4. LinkedIn • Update your profile from your resume • Import your yahoo, gmail addresses and email each appropriate contact with a short, specific note attached • “Please be my contact at LinkedIn; I met you at the Marketing Communications networking event.”
  5. 5. LinkedIn cont. • Give recommendations • Ask for recommendations • Both need to be sincere, from articulate people • LinkedIn trainers • Groups are golden!!!
  6. 6. Prepare for the Ups and Downs • Exercise: walking is free • Winter: walk inside malls, office buildings (read directories first) • Spring: hit the parks, smell the flowers • You’re going to be down later in the day • In the words of Scarlett O'Hara: • ……………“Tomorrow is another day…”
  7. 7. Prioritize • 1st: Networking – Get the word out – Update and maximize LinkedIn • 2nd Web sites – Direct to company – Indeed • 3rd Research – St. Thomas Library – James J. Hill
  8. 8. Thank you, George Dow (Right Management) • 1st five minutes: dance – 60% visual – 33% Tone – 7% Verbal
  9. 9. Thank you, George (cont.) • 1/3 research, prep • 2/3 networking • 3 contacts a day (1, 3, 5)
  10. 10. Thank you, George (cont.) • They need | I have | Competition • Challenge | Action | Results
  11. 11. Thank you, George • Fit (culture) – Who do I want on my team? • Sponsorship (trust)
  12. 12. Checking out future employees Now: • 45% of employers will check social networks of a future employee Then: • 12.5% would use Facebook, LinkedIn
  13. 13. Be creative • Networking breakfast, U. of St. Thomas • Overheard “ I’m not a detail person, that’s why I need a detail person…” • Presented card: – “……….. Kay Roseland, detail person…..” – Next day received a phone call for an interview
  14. 14. ReferenceUSA • Database available at your library • Shows key data on MN companies – # of employees – Approx annual sales – Credit rating – Key executive names • Can find SIC codes of companies you like
  15. 15. When should you apply? • If you have 66% or more of the requirements
  16. 16. Thank you, Sagepresence • Key to networking success: – Focus on Others – What value can I bring them through my network? – It’s NOT all about ME….. – “Networking Fatigue” – When it becomes important, when we’re in transition: we freeze…go to top, repeat
  17. 17. Thank you, Sagepresence • Ask leading questions • Show appreciation – Did you yell “Yay”?
  18. 18. Thank you, Sagepresence 1. Listen actively 2. Restate facts 3. Ask again
  19. 19. Thank you, Sagepresence • Help others -- the Universe • Appreciation • Their need  your network  their happy endings
  20. 20. Prepare for the Ups and Downs, Part II • You’re going to be down later in the day • In the words of Scarlett O'Hara: • ……………“Tomorrow is another day…” • Quite often when I’d had a really bad ending to a day, the next day brought new opportunities….. • To ensure this, take action • Universe: give so you get
  21. 21. Finding the Hidden Job Market • 70% of jobs are not listed on monster, career builder, etc. (HJM) • If you are searching with large companies, get comfortable with on-line applications • In this economy, the majority of growth is coming with small and medium size companies
  22. 22. 3 Key Points • Be positive • Hang around with employed people • Give more than you get
  23. 23. One final thought………. • There are times when it is hard to believe in the future, when we are temporarily just not brave enough. When this happens, concentrate on the present. Cultivate le petit bonheur (the little happiness) until courage returns. Look forward to the beauty of the next moment, the next hour, the promise of a good meal, sleep, a book, a movie, the likelihood that tonight the stars will shine and tomorrow the sun will shine. Sink roots into the present until the strength grows to think about tomorrow. Ardis Whitman
  24. 24. Or: In the words of Scarlett O’Hara…………….. • Tomorrow is another day……….. Shareology at: