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What is search engine optimisation

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What is search engine optimisation? The basics.

Published in: Marketing, Technology, Business
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What is search engine optimisation

  1. 1. What Is Search Engine Optimisation?
  2. 2. I am going to discuss what a search engine is and what search engine optimisation is. When we talk about search engines, we tend to refer to Google, because Google provides traffic for the vast majority of searches. Most of my traffic comes from Google as well as Bing and Yahoo.
  3. 3. Search engines are basically a document retrieval program. They use computer programs and software that follow links on the internet and catalog web pages. The programs analyse the various web pages to try and determine what the web pages are about. Once they establish what a particular web page content is all about, that specific page is indexed under a keyword, or set of keywords that relates to that pages meaning.
  4. 4. So for example, when someone enters a search term into the search engines, the software displays the most relevant web pages based on the keywords that they have been filed under.
  5. 5. Think of it this way. The internet is like a huge filing cabinet and each website has it's own file folder. The search engines simply go through all the files and pull out the ones that match what you’re looking for.
  6. 6. That's a very simplistic way of looking at it – the algorithms that are used to do this are very complicated indeed!
  7. 7. The way that most search engines display the results is to show the top 10 on a page. So if you have a website then your challenge is trying to explain to the search engines that your particular web page is more important and more relevant than everyone else in your niche! If you can do that, it means a lot of traffic will come to your website.
  8. 8. The Types Of Search Engine Optimisation There’s actually two kinds of search engine optimisation: on page and off page.
  9. 9. On page optimisation is probably the most common in terms of what most people think. On page SEO refers to factors on your web page that tell Google what keywords to index your page under. So this includes things such as headings, title tag, and words used within your content. Your content should be written naturally and include words and phrases that are related to the topic of your content.
  10. 10. The off site or off page optimization primarily refers to the number and quality of links that are pointing back to your pages. This has become less important over time as it is easy to manipulate links coming to your site.
  11. 11. The most important is the title tag. If you don’t get anything else perfect, get that title tag right. Its going to synchronize up with your off site efforts and create some really nice results for you.
  12. 12. If you found this helpful then you might like to visit my website: KayFranklin.com (Free download available)

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