Step By Step - How To
Create An Information
If you are in the information business then
you really do need to create your own
products rather than promote other
If you have your own products then you
immediately build your credibility as being
someone who knows a lot of information in
that particular niche.
However perhaps you are not sure
what product to create and you
just need some step-by-step help
on what to do.
I am going to show you some
steps that you can take to help
you with your product creation.
What product will you create?
Think about the times when you
wanted to find out something
related to your niche.
Perhaps you wanted to find out
how to do something and you did
a search online and it was really
difficult for you to find that
Perhaps it took you a few days before
you finally found some help.
That is the type of product that you
could create yourself.
If it took you a long time to search for
an answer there are likely to be other
people also wasting time trying to find
What will your format be?
Now think about what kind of format you
want your product to be in.
For digital products it can be a written
format such as an e-book or audio or video.
If you are creating a product that people
need to actually see in order to understand
the information then you obviously need to
create a video.
However if that is not the case
then you can create either an
audio or an e-book.
Audio product creation is far
quicker and easier than writing an
e-book and people listening to an
audio gain a deeper level of
Once you have decided the
format your product will take,
write down an outline of
everything that you want to
include in the product and
everything that you know about
that particular topic.
When you have an outline and
structure of what you will include
in your product you can begin
If it is an e-book then just start writing
using your outline to break it down.
If it is an audio product then again use
your outline and teach the information
and record yourself doing so.
If you are creating a video series then
record the parts that are necessary for
people to actually see in order to
Make sure your camera is steady so
that the picture quality is good.
If at any point you get stuck and you
feel you don't have enough
knowledge about a sub topic then go
away and learn it so that you can
make your information complete.
Once you have actually created the
content for your product you can go
back and edit anything that needs to
Now package your product together
and upload it to your web page and
write a sales letter that shows people
what problem your product will solve.
Then you can market your product to
your email list or using other marketing
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