You will hear a few people
suggesting that email marketing is
That no one opens emails and
with the new google email
category feature in place email
marketing is set to decline even
I am going to discuss why I believe
this is not true.
Email marketing is still very much
alive and I believe that it is
becoming more and more
important as the tool for building
relationships with customers and
Marketing is all about building
relationships and the big presence
of social media has been
perceived as the place to go to
What better place to be sociable
than a social network!
However, there are a few very
important things to consider and they
lead me to believe that email
marketing is still the best way to build
There are problems with social
media and I shall mention a
Being a social platform the
purpose is to create a social buzz
and presence and this means that
there are so many distractions that
can drain your time and
If you ignore the distractions and keep
to your plan then you will be seen as
not interacting and potentially only
interested in promoting yourself.
If you do get involved and start
interacting then you become a slave
to the social buzz.
It is extremely difficult to do both
If you are attracting global prospects
then it is even more difficult to keep a
You really have to outsource it.
That then begs the question – who is
building the relationship with your
You or someone else?
An email campaign is personal.
It is you talking to your individual
Who Owns It?
The other aspect about social media is
that the owner can change the rules
at any time.
They can ban you or delete your
account at will.
Since it is a free platform to use it is
therefore designed for the purpose of
Email marketing is different.
You pay for an auto responder
account and as a customer you
command a service for your
Is Email Marketing Dead?
Is your email campaign worth
something to your subscriber?
If you are using your email campaigns
for promotion only then you will find
that people unsubscribe or they don't
bother to open your emails.
So you assume it doesn't work any
In fact email marketing is still extremely
effective if you use it for building
relationships and providing value to
If you provide personal help and
interact with your subscribers then you
will discover that email marketing
provides a much more effective
means of communication for both you
and your prospects.
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