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WACC2016 in Hereford Katja leyendecker wac2016

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Women and Cycling conference

Published in: Government & Nonprofit
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WACC2016 in Hereford Katja leyendecker wac2016

  1. 1. sensitive campaigning supportive urban design v offering support Katja Leyendecker Northumbria University newcycling.org Cycling Embassy of GB NEXT EXIT Women & Cycling Hereford 4 May 2016 @WeCycle_UK
  2. 2. Credit @amsterdamize @WeCycle_UK
  3. 3. Credit @amsterdamize @WeCycle_UK
  4. 4. The Struggle in low-cycling countries From the message boards @WeCycle_UK
  5. 5. Urban environment and people People typically know the benefits of cycling People cycle when • their local environments are supportive • it is designed into the urban fabric Key ingredient Protected cycleways on main roads ie on direct routes (Pooley, Pucher) But People’s view can be fast/ snap, static/engrained, habitual People ‘support’ perceived status quo and social norm People’s view can be irrational People may have fear / anxiety of change People find it hard to imagine (spatial) change @WeCycle_UK
  6. 6. Individual Environmental Social Personal @WeCycle_UK Adapted from Barton & Fink (2006)
  7. 7. Groups of individuals @WeCycle_UK
  8. 8. Social networks @WeCycle_UK
  9. 9. Collective and campaigning Based on Jensen (2013) Staging Mobilities CYCLING ‘culture’ Automobility Automobility Automobility Automobility Polity & purse strings Planning Design Regulations Institutions CAMPAIGNS Rallying the troops Social interaction Individual performances Solidarity @WeCycle_UK
  10. 10. The cyclist you design From Leyendecker (2015) @WeCycle_UK
  11. 11. Dealing with marginalisation Taken from Wesslowski (2015) Facilitating a contested practice @WeCycle_UK
  12. 12. Segmentation of ‘the public’ From Anable (2005) Identifying travel behaviour segments using attitude theory @WeCycle_UK
  13. 13. Positionality – a strategy proposal @WeCycle_UK ESRC Newcastle day messages Clear campaigning message: To make cycling comfortable for all, we need good quality protected cycleways – inclusive for people of all ages and abilities • Direct, on main roads • Space taken from carriageway • Footway not compromised 1. We must not preach or evangelise, but listen. 2. For whom are we speaking (out)? • Individual or collective/campaigner? 3. Collective concert - what instrument are you playing? • Community organiser or political campaigner? 4. Look around us, finding allies in social/environmental justice
  14. 14. Thanks for listening Contact Email katja.leyendecker@northumbria.ac.uk Blog https://katsdekker.wordpress.com/ Twitter @katsdekker @WeCycle_UK
  15. 15. Literature and resources Anable (2005). ‘Complacent Car Addicts’ or ‘Aspiring Environmentalists’? Identifying travel behaviour segments using attitude theory. Transport Policy, 12(1), 65-78. doi: 10.1016/j.tranpol.2004.11.004 online Barton & Grant (2006). A health map for the local human habitat. The Journal for the Royal Society for the Promotion of Health, 126 (6). pp. 252-253. ISSN 1466-4240 online ESRC Newcastle day (2015). Academia and advocacy day. online Garrard (2009). Quote in “How to Get More Bicyclists on the Road”. Scientific American. online Jensen (2013). Staging mobilities: Routledge. ISBN 9780415693738 (page 6) Leyendecker (2016). The ecology of cycling. online Pooley et al (2013). Promoting Walking and Cycling : New Perspectives on Sustainable Travel. Bristol: Policy Press. Pucher & Buehler (2012). City cycling: MIT Press. ISBN 0262517817 Spotswood et al (2015). Analysing cycling as a social practice: An empirical grounding for behaviour change. Transportation Research Part F: Traffic Psychology and Behaviour, 29, 22-33. doi: 10.1016/j.trf.2014.12.001 online Urry (2004). The ‘System’ of Automobility. Theory, Culture & Society, 21(4-5), 25-39. doi: 10.1177/0263276404046059 online Wesslowski (2005). Facilitating a contested practice. online @WeCycle_UK

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