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Sneak Peak for SXSW 2024
How Language Defines
Technological Progress –
Crafting Web3
CHANGE IS COMING
MY SON‘S ROOM
“SPIELZIMMER”
THE PLAYROOM
NAMING & FRAMING:
SETTING EXPECTATIONS
EXPECTATIONS
THE EXPECTATION DELTA MODEL
Excitement
Disappointment
Expectation
Reality Reality
Expectation
MAKING MY LIFE IN WEB3 MUCH EASIER:
THINGS I CHANGED RECENTLY
WHAT I AM NOT USING ANYMORE
TOKEN GATED
THE REAL WORLD
NFT
MINT
NAMING & FRAMING:
HOW WEB3 TALKS TODAY
HOW WEB3 TALKS TODAY
MINTING
CLAIM
LEDGER
ROYALTIES
STAKING
MEET IRL
ICO
10X
TO THE MOON
WAGMI
CURRENCY
SMART CONTRACT
MINING
NFT
TOKEN GATED
WHITE-LIST TRANSACTIONS
LOCKING
HODL
Carbon Credits
Transparency
Car Industry
HR / Employer Branding
Education (Certificates…)
Identification (brand IDs, public IDs…)
Loyalty Programs
Music Industry
Film Industry
Live Events / Festivals / Fairs
Sport / Athletes
Fashion Industry
Supply Chain
…
BLOCKCHAIN
BEYOND DEFI
WHY WE NEED EVERYONE
THE LAW OF DIFFUSION OF INNOVATION
Laggards
Early Majority
EarlyAdptrs
Innovators
How, why, and at what rate new ideas and technologies succeed (by Everett Rogers)
Late Majority
100
50
0
Market
Share
in
%
2.5%
34%
34% 16%
13.5%
decision maker
.
Why use it?
Emotional + Rational Benefits
Values & Associations
Familiar
Save
Fun
A LANGUAGE TO MAKE
WEB3 A SUCCESS
NOTHING WRITTEN IN STONE
THE METAVERSE
>
SPATIAL EXPERIENCES
>
SPATIAL COMPUTING
We need to address
the masses / decision makers #InnovationLaw
We need to set expectations right
#dissapointmentDelta
Naming and framing is great way
to manage expectations #kidsroom
We need frames and associations that reflect
what Web3 can truly do for ppl #beyondDeFi
TAKE-AWAYS
Yours, Katsche Platz
How Language Defines
Technological Progress –
Crafting Web3

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2023_SXSW short.pptx

  • 1. Sneak Peak for SXSW 2024 How Language Defines Technological Progress – Crafting Web3
  • 2. CHANGE IS COMING MY SON‘S ROOM “SPIELZIMMER” THE PLAYROOM
  • 4. EXPECTATIONS THE EXPECTATION DELTA MODEL Excitement Disappointment Expectation Reality Reality Expectation
  • 5. MAKING MY LIFE IN WEB3 MUCH EASIER: THINGS I CHANGED RECENTLY
  • 6. WHAT I AM NOT USING ANYMORE TOKEN GATED THE REAL WORLD NFT MINT
  • 7. NAMING & FRAMING: HOW WEB3 TALKS TODAY
  • 8. HOW WEB3 TALKS TODAY MINTING CLAIM LEDGER ROYALTIES STAKING MEET IRL ICO 10X TO THE MOON WAGMI CURRENCY SMART CONTRACT MINING NFT TOKEN GATED WHITE-LIST TRANSACTIONS LOCKING HODL
  • 9. Carbon Credits Transparency Car Industry HR / Employer Branding Education (Certificates…) Identification (brand IDs, public IDs…) Loyalty Programs Music Industry Film Industry Live Events / Festivals / Fairs Sport / Athletes Fashion Industry Supply Chain … BLOCKCHAIN BEYOND DEFI
  • 10. WHY WE NEED EVERYONE THE LAW OF DIFFUSION OF INNOVATION Laggards Early Majority EarlyAdptrs Innovators How, why, and at what rate new ideas and technologies succeed (by Everett Rogers) Late Majority 100 50 0 Market Share in % 2.5% 34% 34% 16% 13.5% decision maker .
  • 11. Why use it? Emotional + Rational Benefits Values & Associations Familiar Save Fun A LANGUAGE TO MAKE WEB3 A SUCCESS
  • 12. NOTHING WRITTEN IN STONE THE METAVERSE > SPATIAL EXPERIENCES > SPATIAL COMPUTING
  • 13. We need to address the masses / decision makers #InnovationLaw We need to set expectations right #dissapointmentDelta Naming and framing is great way to manage expectations #kidsroom We need frames and associations that reflect what Web3 can truly do for ppl #beyondDeFi TAKE-AWAYS
  • 14. Yours, Katsche Platz How Language Defines Technological Progress – Crafting Web3