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What can Tumblr
do for you?
Presentation by
Katrina Valenton
Seneca College, 2015
Customizability = Value
• Stories
• Photos
• GIFs
• TV Shows
• Links
• Quips
• Spotify Tracks
• mp3s
• Videos
• And more!
...
Not too cool for school.
• Overrepresented by females over males
• Majority of Tumblr’s audience has no college or some
co...
Organizations + Tumblr
= Brand Communities
Exposure
Engagement
Experimentation
https://www.tumblr.com/business
Tumblr is a community that’s active
at night and during the weekend.
• 42 % of all
activity on
Tumblr
happens from
5pm to ...
Tumblr is a relevant community.
Alexa Rank
Tumblr is ranked
#42 globally and
#19 in the
United States
Quantcast Rank
Tumbl...
Google, meet Tumblr.
Tumblr, meet Google.
Individuals and
organizations can add
Google Analytics to their
blog’s theme for...
Tumblr can be an environment for
businesses and consumers to form
relationships with each other.
What is B2B and B2C?
Chec...
Converse Creating Communities.
“Converse has always
been a blank canvas for
culture”
http://industry.shortyawards.com/nomi...
Tumblr > Costs
Tumblr is free to use for all
individuals and organization
Time developing your Tumblr blog
depends on your...
Getting started on Tumblr? It’s
okay to ask for help.
• Tumblr’s Business Page
• Brand strategists available
• Resources f...
Connect.
Twitter: @katrinavalenton
Website: www.katrinavalenton.com
SlideShare: www.slideshare.net/KatrinaValenton
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What Can Tumblr Do for You? A Presentation by Katrina Valenton

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Are you an organization researching social media platforms? Are you wondering what Tumblr can do for you? This presentation will briefly discuss Tumblr's value, relevance, costs, resources, and more, focusing on Tumblr as an organizational tool for creating online communities and engagement.

Published in: Social Media
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What Can Tumblr Do for You? A Presentation by Katrina Valenton

  1. 1. What can Tumblr do for you? Presentation by Katrina Valenton Seneca College, 2015
  2. 2. Customizability = Value • Stories • Photos • GIFs • TV Shows • Links • Quips • Spotify Tracks • mp3s • Videos • And more! www.tumblr.com
  3. 3. Not too cool for school. • Overrepresented by females over males • Majority of Tumblr’s audience has no college or some college education • A large majority of Tumblr’s audience browse through the site at school www.alexa.com/siteinfo/tumblr.com
  4. 4. Organizations + Tumblr = Brand Communities Exposure Engagement Experimentation https://www.tumblr.com/business
  5. 5. Tumblr is a community that’s active at night and during the weekend. • 42 % of all activity on Tumblr happens from 5pm to 3am • Saturday and Sunday are the most active days http://unionmetrics.tumblr. com/post/55614818502/wh ens-the-best-time-to-post-to- tumblr-weve https://www.tumblr.com/search/night
  6. 6. Tumblr is a relevant community. Alexa Rank Tumblr is ranked #42 globally and #19 in the United States Quantcast Rank Tumblr is ranked #34 in the United States http://www.alexa.com/siteinfo/tumblr.com https://www.quantcast.com/top-sites www.tumblr.com • A global social platform • Supports different communities, cultures and languages
  7. 7. Google, meet Tumblr. Tumblr, meet Google. Individuals and organizations can add Google Analytics to their blog’s theme for free…all you need is a Google Account! https://www.tumblr.com/docs/en/google_analytics https://www.tumblr.com/business Organizations can also take advantage of Tumblr’s analytics tools for brands
  8. 8. Tumblr can be an environment for businesses and consumers to form relationships with each other. What is B2B and B2C? Check out: http//smallbusiness.chron.com/b2b-b2c-mean- 56101.html https://www.tumblr.com/search/b2b https://www.tumblr.com/search/b2c
  9. 9. Converse Creating Communities. “Converse has always been a blank canvas for culture” http://industry.shortyawards.com/nominee/6th _annual/i4/converse-music- tumblr?category=tumblr_campaign http://conversemusic.tumblr.com/ Converse Music = Collaborations Sharing Stories Engagement
  10. 10. Tumblr > Costs Tumblr is free to use for all individuals and organization Time developing your Tumblr blog depends on your objectives If creating your own content, there may be additional external costs creating videos, photos, etc. Great content = greater possibility of engagement on Tumblr https://www.tumblr.com/business
  11. 11. Getting started on Tumblr? It’s okay to ask for help. • Tumblr’s Business Page • Brand strategists available • Resources for brands including analytics and ad specifications www.tumblr.com/business
  12. 12. Connect. Twitter: @katrinavalenton Website: www.katrinavalenton.com SlideShare: www.slideshare.net/KatrinaValenton

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