Intelligent Content Conference Keynote
March 29, 2017
Everyone seems to talking about data scientists, but few really know what they do and how they can help you as a marketer. Katrina will share her personal journey as a marketer to understanding one of our greatest challenges in a new era of evidence based decision making – the science of marketing analytics.
A working knowledge of data science in a marketing context
A cliff notes guide to Descriptive, Predictive, and Prescriptive Analytics
The implications of big data and data science on marketing.