The Value of Online Marketing

185 views

Published on

A presentation I did for senior level managers at Kaleidoscope, a strategic design firm. In it, I summarize small business cases and studies that analyze the business results of online marketing. It persuaded them that online marketing can increase profit if done well.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
185
On SlideShare
0
From Embeds
0
Number of Embeds
21
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Value of Online Marketing

  1. 1. KALEIDOSCOPE Online Marketing Presentation
  2. 2. SMALL BUSINESS CASES Business to Business Online Marketing
  3. 3. TRIUMVIRATE ENVIRONMENTAL
  4. 4. TRIUMVIRATE ENVIRONMENTAL
  5. 5. TRIUMVIRATE ENVIRONMENTAL
  6. 6. TRIUMVIRATE SUMMARY • Results: • $1.2 million in revenue in 3 years • Why: search engine optimization, company blogs, Linkedin • Costs: • Marketing staff of 2 • Current interns
  7. 7. ECHO PARTNERS
  8. 8. ECHO PARTNERS SUMMARY • Results: • • • • Online leads within a few months Increased website traffic Referral traffic from competitor’s blog Why: Integrated system of Search Engine Optimization, Social Media, & Blog • Costs: • Marketing staff of 1- the business owner • Time
  9. 9. STUDY FINDINGS Business to Business Online Marketing
  10. 10. KEY HUBSPOT STUDY FINDINGS • Avg. Online Marketing Costs= $135/sales lead • Avg. Offline Marketing Costs= $346/sales lead • 54% increased online marketing budget b/c past success • 25% say blogging is crucial for business
  11. 11. KEY HUBSPOT STUDY FINDINGS Sample: 150+ companies using Hubspot
  12. 12. KEY OPTIFY STUDY FINDINGS • Google leads to 36% of website visits. • Social media: less than 5% of website traffic & sales leads • Linkedin-most page views, Twitter- most sales leads • Companies invested in social media had healthy returns • Email: High engagement, higher sales than other mediums.
  13. 13. SUMMARY

×