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Homepage's conversion

First impressions matter, so make it count. If the homepage is made right, it can lead to a higher conversion rate and a better customer experience.

If you have 2% conversion, going to 3% is actually a 50% uplift in results! So it will definitely not hurt to try out new ways for a conversion boost. What kind of methods should your company try?

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Homepage's conversion

  1. 1. 10 STEPS TO BOOST YOUR HOMEPAGE’S CONVERSION bellmetric
  2. 2. #1 CREATE A CLEAR VALUE PROPOSITION Your unique value proposition (UVP) is what quickly conveys what you have to offer. Accomplishing this as quickly as possible ensures your website visitors understand how your brand can help them.
  3. 3. FOR EXAMPLE: SPOTIFY
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  5. 5. 6 Premium Help Download GET SPOTIFY Pu, onmwam 0"‘! re and ac—-me Talc -. ‘icon .1‘ <@ > «L
  6. 6. Premium Help Download A SIMPLE WAY TO UNDERSTAND WHAT IS BEING OFFERED. TRY AND MAKE A STATEMENT AS SHORT AS POSSIBLE. USERS ARE ALWAYS IN A RUSH, NO TIME FOR A LOT OF TEXT. GET SPOTIFY Pu, orrdcr-vnr‘c o"‘l FL‘ and scan» Tue :4 ‘rcoiv J’ <® >
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  8. 8. ® FUNDLY TRENDING NOW Popular 81.3"" PlL‘(S MEClCE. l E‘. I-realm N0" l5‘ro"il awc Kiss 3. fam: i~, : eels 8 Ecucauc“ ALL CATEGORIES flenelils Hnwnwcrks Fundrausrngideas Elog Search f : sI4m=9.u: nEmmrA‘¢n9oK oruseynuaafl. ARE YOU AN IIIGIZITIIHI1 CLICK HERE $41,625 Brandon's Recovery $12,505 Ponugal - Fortman/ Erlbach Team $16,781 Rocco's Road to Recovery
  9. 9. ® FUNDLY TRENDING NOW Popular 81.3"" Pius MECICEI E‘. I-realm N0" I5‘ro"il awc Kiss 3. fem: i~, : eels 8 Ecucaucc ALL CATEGORIES flenelils Hnwnwcrks Fundrausrngideas Elog Search f : sI4m=9.u: nEmmrA‘¢n9oK oruseynuaafl. ARE YOU AN IIIGIZITIIHI1 CLICK HERE $41,625 Brandon's Recovery $12,505 Ponugal - Fortman/ Erlbach Team $16,781 Rocco's Road to Recovery
  10. 10. I n‘f>. ts= mes I Raise Money For Anything Fundly is fast, easy and has no raise requirements. A GREAT FIRST IMPRESSION: “RAISE MONEY FOR ANYTHING” THIS MAKES IT PRETTY CLEAR WHAT YOU ARE ABLE TO DO AND ACCOMPLISH. ARE YOU AN ORGANIIATIONT CLICK HERE
  11. 11. #2 SET UP A SALES FUNNEL It's absolutely necessary to go through the funnel to understand the stages in there. This way you know what to focus on. For example if you are offering a platform for project management then a free trial is something people are likely to try out before investing. Think like a car salesman, an important part of the consideration is the test drive. You can read more about customerjourney challenges to overcome in the funnel here: http: //bit. |y/1JO3koB
  12. 12. FOR EXAMPLE: REDBOOTH
  13. 13. Contatt Us 17800773371190 English WELL FIRST YOU CAN SEE WHAT IT IS EXACTLY REDBOOTH Be 50% More Productive 's°FFE'*'"°« Collaborate and manage projects like never before. Redbooth is project management software reinvented. 0 No credit card required Gartner “Q, ‘E g'1.1_? C. ‘aj Vendor ‘hi 3'‘. bad 1 L j ’ . ( 2015
  14. 14. Contatt Us 17800773371190 English WELL FIRST YOU CAN SEE WHAT IT IS EXACTLY REDBOOTH Be 50% More Productive 's°FF= '*'"°~ Collaborate and manage projects like never before. Redbooth is project management software reinvented. AND THEN YOU CAN SEE A FREE TRIAL BUTTON THAT CATCHES THE EYE. 0 No credit card required Gartner “Q, ‘E g'1.1_? C. ‘aj Vendor j‘; 3'‘. bad K L j ’ .1, 2015
  15. 15. Contact Us 17800773371190 English ‘d. L ' — FEBEHEE . ea*"tnT‘aTre l mane l rtesairieaa; rsoeita WELL FIRST YOU CAN SEE WHAT IT IS EXACTLY REDBOOTH Be 50% More Productive 's°FF= '*'"°~ Collaborate and manage projects like never before. Redbooth is project management software reinvented. AND THEN YOU CAN SEE A FREE TRIAL BUTTON THAT CATCHES THE EYE. . ' ‘ Start my free trial now! ‘ _ 4* 0 No credit card required , , M ANOTHER EFFECTIVE ToucH HERE. sHows THERE is NO Germ’ ‘fir’ ‘III’ , ¥,‘. ‘., °‘ ‘fir, HASSLE IF YOU WANT To TEsT THE PRODUCT OUT. I ‘ / . 54.5 . . w ‘£8 2015 / I}; I l
  16. 16. #3 SIMPLIFY NAVIGATION BAR Navigation is crucial to a great user experience. You want to have great content on your website, but navigation is what leads the visitors to consume content. Users tend to have expectations about content and navigation. Meaning: it has to be as simple and predictable as possible.
  17. 17. I)€| IlTlet| ’lC I F SOLUTIONS BLOG. ABOUT CONTACT LOGIN > D : FOR EXAMPLE A CLASSIC: HORIZONTAL NAVIGATION BAR
  18. 18. j ‘ wtur a up OR A SOLUTION THAT IS GAINING MORE POPULARITY THESE DAYS: BUTTON ON THE SIDE THAT THE USER NEEDS TO CLICK. Cast . 'lnrJl.1‘i| ,‘or-_ :1“(iL~ Safe and fun digital playtime
  19. 19. “ Nnvlgnllon Home Projects About Awards People Hello Mondrey_ Culture Contact Lalnil lwecl Yaly. we re llonllllfllrd araln! Vole it you think we Should In fiawwwu-d. l' Agemy or Ilu: Ytllri Mtpl: //t. ool'l‘lNPKyYIIIIM nnpa-J/ cm/ wytrntrgum
  20. 20. #4 OFFER PROOF People want to see evidence before making a decision. Whatever it is that you claim on your homepage, needs to have proof as well.
  21. 21. #4 OFFER PROOF People want to see evidence before making a decision. Whatever it is that you claim on your homepage, needs to have proof as well. So what kind of proof can your homepage provide?
  22. 22. TESTIMONIALS: People trust ratings and what others have to say about a product. It can eliminate any doubts a potential customer may have. Think about adding pictures of the actual customers and adding a quote they said.
  23. 23. C A p1'| vA x ‘ SHOP BLOC SHOWCASE SHORTCODES PAGES ~ Lg $0.00 ii. .. Ll RETINA READY CLEAN. MODERN DEFAULT STYLES CJDIIVJ uses trysial clear icons &iin.1r: es iiicltrdrim all When you just want to add your tonteiit quitkly and 327 font awesome l(OlIS so there Will be no ll(‘(‘d lor not worry about styling our dc-laull SIYll| l_P, will any c-xrmplugiiis. ensure you Iookianiasri: You might be wondering? What people are saying canon What payment methods do you accept? A PERFECT SOLUTION FOR MY COMPANY! "They truly understood the look I was going for and completely nailed it! " When will I be charged? .3,, ,,_, ,,, $2g
  24. 24. TESTIMONIALS: People trust ratings and what others have to say about a product. It can eliminate any doubts a potential customer may have. Think about adding pictures of the actual customers and adding a quote they said. RESULTS OF TESTS AND STUDIES: If you have proof of great results and data that backs it up, most certainly state is on your homepage.
  25. 25. TESTIMONIALS: People trust ratings and what others have to say about a product. It can eliminate any doubts a potential customer may have. Think about adding pictures of the actual customers and adding a quote they said. RESULTS OF TESTS AND STUDIES: If you have proof of great results and data that backs it up, most certainly state is on your homepage. SHOW IT: Nothing better than a demo that proves what your product does.
  26. 26. TESTIMONIALS: People trust ratings and what others have to say about a product. It can eliminate any doubts a potential customer may have. Think about adding pictures of the actual customers and adding a quote they said. RESULTS OF TESTS AND STUDIES: If you have proof of great results and data that backs it up, most certainly state is on your homepage. SHOW IT: Nothing better than a demo that proves what your product does. SOCIAL PROOF: If you have thousands of customers, state it.
  27. 27. #5 DISPLAY CONTACT INFORMATION Always display your phone number/ address on the homepage. It shows that the website is genuine and customers can call if they have any questions. Some sites have a chatbox on the side that allows a customer to write to the company. Or the customer can leave their number so the company will call them back.
  28. 28. — cg. .. . ,.. .. . _~. ... W GLORO I6.l THE CLASSIC TOUCH Q. R i ttttt urn We are ready to help Free sn. o;mg on (reels ova. ’ 599- :1 you are switching :1 Christmas 5 Stars on lmstpilcl ck Free UNllD V l . V — V . pvesem — . — . Popular products
  29. 29. #6 HIGHLIGHT SPECIAL OFFERS A survey by Accenture reported that: 47% of online shoppers are only interested in discounted items. Therefore, it best to show them on your homepage.
  30. 30. Von are -1: Denmark: E/ D5/FEIJF wo»= ~/ Mm STYLEBOP. com I SALE: Now up to 60% off NEW ARRIVALS SPRING '16 SHOP av LOOK DESIGNERS CLOTHING SHOES BAGS ACCESSORIES LINGERIE MAGAZINE SALE WINTER SALE IS ON RED CARPET READY TIIE SPRING . I lg", 2016 EDIT ~ DESIGNER SPOTLIGHT CEL, ,B, ,m, 40% 50% 60% OFF LOOKS NEW IN MAGAZINE FRONT ROW Inuun X an: BE the FIRST. .. . .oo Imow! Sign up Ivr our nawsIaHIr Iur regular updum I I abnvl IIIa Ialasl in Iashion, <u| Iure and style. L‘
  31. 31. Von are -n Denmark! $/ DE/ FR/ JD woMEN/ MEN sTYLEB()P, com . SALE: Now up to 60% off NEW ARRIVALS SPRING '16 SHOP av LOOK DESIGNERS CLOVHING SHOES BAGS ACCESSORIES LINGERIE MAGAZINE SALE RED CARPET READY TIIE SPRING 201 6 EDIT DESIGNER SPOTLIGHT 40% 50% 60% OFF S NEW IN MAGAZINE CELEBRITY LOOKS FRONT ROW / ntaveu X :0 lo BE the FIRST. .. I . .so Irnaw! Sign up Iot uur newsIeNor for regular updates I ubovl the Iolasl in Iasltion, culture and Style. LA
  32. 32. #7 A/ B TESTING A/ B testing is a great technique for increasing your website’s conversion rate. For example: if you have two possible headlines you want to use, but you can’t decide, A/ B split test!
  33. 33. #7 A/ B TESTING A/ B testing is a great technique for increasing your website’s conversion rate. For example: if you have two possible headlines you want to use, but you can’t decide, A/ B split test! So what are the main things to test?
  34. 34. HEADLINES: The legendary ad guru David Ogilvy once said: “On the average, five times as many people read the headline as read the body copy. It follows that, if you don ’t sell the product in your headline, you have wasted 80% of your money. “
  35. 35. HEADLINES: The legendary ad guru David Ogilvy once said: “On the average, five times as many people read the headline as read the body copy. It follows that, if you don ’t sell the product in your headline, you have wasted 80% of your money. “ PAGE LAYOUT & NAVIGATION.
  36. 36. HEADLINES: The legendary ad guru David Ogilvy once said: “On the average, five times as many people read the headline as read the body copy. It follows that, if you don ’t sell the product in your headline, you have wasted 80% of your money. “ PAGE LAYOUT & NAVIGATION. YOUR OFFERS.
  37. 37. HEADLINES: The legendary ad guru David Ogilvy once said: “On the average, five times as many people read the headline as read the body copy. It follows that, if you don ’t sell the product in your headline, you have wasted 80% of your money. “ PAGE LAYOUT & NAVIGATION. YOUR OFFERS. CALL-TO-ACTION BUTTONS. These buttons are important, so the message on them, color etc. is very important.
  38. 38. HEADLINES: The legendary ad guru David Ogilvy once said: “On the average, five times as many people read the headline as read the body copy. It follows that, if you don ’t sell the product in your headline, you have wasted 80% of your money. ‘ I PAGE LAYOUT & NAVIGATION. YOUR OFFERS. CALL-TO-ACTION BUTTONS. These buttons are important, so the message on them, color etc. is very important. DIFFERENT MEDIA. For example: a video can sometimes be more effective than words explaining your offer.
  39. 39. #8 EXPLANATION VIDEO Videos are an amazing way of explaining what you offer if the product is a bit too complex. Remember to make it creative and not too long. When the video looks awful, has a bad audio and is too long, the visitor tends to leave.
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  42. 42. 171-, -ansfe. -, ,r,5e n V Business Help Login VSIGNUP Our customers L-)p5LIlrt my Tr. Jlr$Il: r'/ I/«S4; works p 4. numzu E ; } mm ; ; TRANSFERWISE HAS ACCOUNTS ACROSS THE WORLD Pay me our bank Account tn yctut c<7IlrII'y Wu prly youl It'>CtplI‘l‘t( iron». out nCc<)I. rI III the r cm. -lttry Llstnq Ilw rml t—»xr'n; .nqo law Lo<al I lr. IlI'. IItr 0 —> £‘I0O0.00 €1316.0‘l
  43. 43. #9 COUNTRY SPECIFIC COMMUNICATION For global retailers, this is a very necessary feature on the homepage to increase conversions. With this function you are able to provide your visitors with | ocation—specific information, like shipping availability.
  44. 44. .SOS . I | (Kl I l‘l_t’I fikrlxxv (EDS mm » H Katrina, . "no t arseavertasttran onltne ' Q’ “ Q WOMEN MEN _ Help . I); I't‘0unl Saxvxlitvlxtx lI2IgIiXKtJ. IttI’lll , ,, ,, . . , UNLIMITED tlsxrutv DELIVERY Y0 ms ux rue: oeuvenv '-‘URLI7'-'lL>t' s“'°""5' ‘°’“ °” "” "°" "W" 5 “” ONLY £9.95 A YEAR’: ‘MORE : ~lro HEIlEr "l ThhisASOS YOUR ONE—STOP FASHION DESTINATION Shop from over 850 of the best brands, including ASOS' own label. Plus, get your daily fix of the freshest style, celebrity and music news. VIEW VIEW WOMEN MEN FREE DELIVERY* WORLDWIDE ‘MORE INFO HERE 3 SHOP SHOP ASOS OWN LABEL BRANDS The clothes you want now — check out The labels you love — discover over 850 ASOS' own brand collections here. world-class fashion brands here.
  45. 45. .SOS . I | (Kl I l‘l_t’I fikrlxxv (EDS mm » H Katrina, . "no t arseavertasttran onltne ' Q’ “ 0 WOMEN MEN _ Help . L: I'tY. Iunl Sax: -¢liIvlIIS IIitgliXKtJ. IttI'lll . ,, ,. , . , UNLIMITED NEXT—DAV DELIVERY 70 ms ux sruasurs. We or‘ am Mon: Gout: s urr ON” E, ” A YER“ FREE DELIVERV URL ''I ThhisASOS YOUR ONE—STOP FASHION DESTINATION Shop from over 850 of the best brands, including ASOS’ own label. Plus, get your daily fix of the freshest style, celebrity and music news. VIEW VIEW WOMEN MEN FREE DELIVERY* WORLDWIDE ‘MORE INFO HERE 3 SHOP SHOP ASOS OWN LABEL BRANDS The clothes you want now — check out The labels you love — discover over 850 ASOS' own brand collections here. world-class fashion brands here.
  46. 46. #10 ADD INCENTIVES TO TAKE ACTION RIGHT AWAY Add an indication that a certain action needs to done straight away. This can influence the feel/ need of urgency. It could be a timer or that a certain offer is about to expire. Get creative.
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  48. 48. + ) 5.‘ -. xJ. ):L»: €vC': <: .n: ,o<5s~<uu= L: i , ‘.1EL'.3 we DAME HERRE BERN HOME SALE H&M LIFE FRI FRAGT Ar. ..-. -ia»aa.3:1:~ vimaa 4 (am » snow pm: 55:40! urns » snow same » snow HOME MUST~HAVE5 LANGIERM ET JERSE VTOP . .;i‘2 nuns SIZES n-I70 snu won: OUTDOOR ESSENTIALS TNE NEW ESSENTIALS . snor Nu . saw «u I _. ..Il T.
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  50. 50. bellmetric BUILT TO INCREASE CONVERSIONS

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