Understanding Social Media for Business - Asnuntuck Community College

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This presentation discusses the importance of community and being a voice of value. It is geared at college students to help them understand the difference between their use of social media and what social media for business is about.

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  • Okay so we have created our account, our campaigns, our ad groups and our ads – no how do we get to the top?? Again for google it is all about relevance. Google has applied relevance to its sponsored listings as well. Now adword campaigns have a quality score. Your quality score is based on how well the ad is written, how relevant and specific the landing page is and how many negative words have been employed. For example if you are a pump manufacturer and your pumps go in manufacturing facilities you want to be found for rotary displacement pumps or centrifugal pumps but you don’t want to be found for well pumps or fuel pumps to for you negative words would be fuel and well.
  • Understanding Social Media for Business - Asnuntuck Community College

    1. 1. Social Media for BusinessAsnuntuckCommunity College<br />April 19, 2011<br />
    2. 2. Who are we?<br /><ul><li> Founded in 2003
    3. 3. Corporate Office in New Hartford NY
    4. 4. Satellite offices in Bloomfield CT, Rochester NY, New Jersey
    5. 5. 20 Employees
    6. 6. Full Service Internet Marketing Agency
    7. 7. Search Engine Optimization Services
    8. 8. Pay-Per-Click Management Services
    9. 9. Social Media Implementation and Mgmt
    10. 10. Web Design, Development, Applications & Testing
    11. 11. Analytics</li></li></ul><li>Socialnomics by Eric Qualmann<br />equalmann@twitter.com<br />www.socialnomics.com<br />
    12. 12.
    13. 13. Before you start . . .<br />
    14. 14. Who<br />What<br />When<br />Why<br />How<br />
    15. 15. It is all about your community . . .<br />
    16. 16. So many choices . . . <br /><ul><li>Facebook
    17. 17. Twitter
    18. 18. Linkedin
    19. 19. YouTube
    20. 20. Slideshare</li></li></ul><li>
    21. 21. Top Insights:<br />1)  The 35-54 year old demographic is growing fastest<br /><ul><li> 276.4% growth rate</li></ul>2) The 55+ demographic is the second fastest<br /><ul><li> 194.3% growth rate</li></ul>3) The 25-34 year old demographic doubles every 6 months<br />4) There are more females (55.7%) than males (42.2%) on Facebook<br /><ul><li> 2.2% are of unknown gender.</li></ul>5) College crowd 18-24 year olds remains largest <br /><ul><li> at 40.8%
    22. 22. down from 53.8% six months ago.</li></li></ul><li>
    23. 23. Your Facebook page:<br /><ul><li>Engage
    24. 24. Interact
    25. 25. Comment
    26. 26. Share
    27. 27. Link
    28. 28. Be a voice of VALUE</li></li></ul><li>
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33. Your Linkedin Profile<br /><ul><li> Create your account
    34. 34. Build your online profile - Completely
    35. 35. Summarize your expertise
    36. 36. Build your community
    37. 37. Request Recommendations
    38. 38. Give Recommendations
    39. 39. Integrate blog
    40. 40. Upload presentations
    41. 41. Join and engage in relevant groups</li></li></ul><li>
    42. 42.
    43. 43.
    44. 44.
    45. 45. <ul><li>1 Billion Tweets Per Week
    46. 46. 456 TPS on June 25, 2009
    47. 47. 6,939 TPS on New Years Day 2011
    48. 48. 572,000 NEW accounts created 3/12/2011</li></li></ul><li>
    49. 49.
    50. 50.
    51. 51.
    52. 52. Socialnomics<br />By Eric Qualman<br />www.socialnomics.com<br />
    53. 53.
    54. 54.
    55. 55. <ul><li>Exceeds 2 billion views a day
    56. 56. 24 hour of video uploaded every minute
    57. 57. Average person spends 15 minutes a day on YouTube</li></li></ul><li>
    58. 58. Monitor Successes<br />
    59. 59. Monitor Successes<br />Is this your target audience?<br />
    60. 60. Blogging<br />
    61. 61.
    62. 62.
    63. 63.
    64. 64.
    65. 65.
    66. 66. Ways to measure?<br />
    67. 67.
    68. 68.
    69. 69. Google Alerts . . .<br />
    70. 70.
    71. 71. So what does a consistent online brand look like?<br />
    72. 72.
    73. 73.
    74. 74.
    75. 75.
    76. 76.
    77. 77.
    78. 78. This presentation is available at<br />www.slideshare.net/katiehoke<br />
    79. 79. Thank You!<br />Kathy Hokunson<br />Vice President Sales and Marketing<br />Site-Seeker, Inc. <br />kathyhokunson@site-seeker.com<br />

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