Creating buzz with twitter

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This presentation reviews the best way to use Twitter to optimize you and your business. It shows tools and tips to help build your online authority and become noticed.

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Creating buzz with twitter

  1. 1. Creating Buzz Using Twitter<br />Kathy Hokunson<br />Regional Sales Manager<br />Site-Seeker, Inc.<br />@katiehoke<br />
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  3. 3. Twitter is:<br />Public Relations<br />Customer Service<br />Loyalty Building<br />Collaboration<br />Networking<br />Customer Acquisition<br />
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  5. 5. “<br />Twitter is a free social networking and <br />micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).<br />“<br />From:<br />Wikipedia<br />
  6. 6. Number of <br />Tweets Per Day<br />2007: 5,000<br />2008: 300,000<br />2009: 2.5 million<br />2010: 50 million<br />
  7. 7. Key terms…<br />• A DM or direct message is a private message on Twitter<br />• RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit<br />• Trending topics are the most-discussed terms on Twitter at any given moment<br /><ul><li> @username is a public message to or about an</li></ul>individual on Twitter<br />• A hashtag—the # symbol followed by a term and<br />included in tweets—is a way of categorizing all the<br />posts on a topic<br />• Shortened URLs. To fit links into the short messages,<br />Twitter shrinks some URLs down automatically<br />
  8. 8. Bio SEO, SEM, PPC for B2B w/focus on Manufacturing. Married Mom of 2 Teens, running freak, completed 1 marathon and 2 half marathons. <br />
  9. 9. Build your community by <br />following relevant accounts<br />• Following somebody means you’ve subscribed to their tweets.<br />• To find people talking about your company or topics in your field, use search.twitter.com.<br />• When you find a good candidate, look under their picture for the <br />follow button.<br />• You can also choose to interact without following an account, just<br />send them a tweet.<br />
  10. 10. Search Twitter for key terms and phrases<br />Build your community . . .<br />
  11. 11. Search for local “Tweeps”<br />http://twitter.grader.com/location<br />
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  13. 13. Let’s get started . . .<br />Define your objectives<br /><ul><li>What are your goals
  14. 14. Who do you want to reach
  15. 15. Is it personal, professional or both
  16. 16. How often can you consistently interact
  17. 17. Why type of information do you wish to share</li></li></ul><li>2<br />4<br />3<br />1<br />Automatic<br />Promotional<br />Informational<br />Personal<br />„Freshbread just out of ovennow“<br />„What has yourattention?“(„Whatareyoudoing?“)<br />„Whatareyoumissing?“<br />„What‘s the latest news (about that company)?“<br />Business Uses <br />Business Uses <br />Business Uses <br />Business Uses<br /><ul><li>PR / Corporate communications
  18. 18. Demonstrate expertise by sharing knowledge
  19. 19. Data Push and Automated Interaction withCustomers / Customer Systems
  20. 20. Channelfornew form of promotion
  21. 21. Organise / PromoteEvents
  22. 22. Monitoring & Customer Service
  23. 23. Market research
  24. 24. Emotional bondB2C, B2E, E2E</li></ul>Types of Twitter Communication<br />
  25. 25. We asked a question . . . .<br />We got an answer . . .<br />
  26. 26. We wanted people to know . . .<br />And it worked !<br />TRAFFIC: 195 Clicks<br />
  27. 27. What to say …<br />• Build relationships on Twitter<br />• Listen for comments about you<br />• Respond to comments and queries<br />• Ask questions<br />Build Your Authority<br />• Post links that are informational and informative specific to your objectives<br />• RT (Retweet) messages you would like to share that support your goals and engage people you want to interact with: prospects, clients, peers<br /><ul><li> Sprinkle in your promotional information, case studies, blogs</li></ul>• Use a friendly, casual tone<br />• Don’t spam people<br />
  28. 28. Resources for What to say …<br />• RSS Feeds to industry blogs, news<br />• Google News Feeds / Google Alerts<br />• Industry Related Associations<br />
  29. 29. Tools to Help<br />
  30. 30. Twitter Client Tools<br />
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  32. 32. You don’t have to tweet all day . . .<br />
  33. 33. Twitter Resources & Tools<br />www.tweetdeck.com<br />www.hootsuite.com<br />www.seesmic.com<br />http://twitter.grader.com/<br />www.hashtags.org<br />www.wefollow.com<br />http://business.twitter.com/twitter101<br />bit.ly<br />
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  35. 35. Remember:<br />It is SOCIAL media . . . <br />so be social<br />Engage, comment, respond and share<br />
  36. 36. Remember:<br />It won’t happen overnight.<br />With consistent effort and conversation <br />it will build and grow.<br />
  37. 37. It’s all about gaining . . .<br />Authority<br />Leadership<br />Trust<br />
  38. 38. Thank You!<br />Kathy Hokunson<br />kathyhokunson@site-seeker.com<br />Follow me <br />@katiehoke<br />@siteseekerinc<br />

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