Executive summary of the insideGOOD startup.

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2. The Problem
Nonprofits are missing valuable feedback data.
Feedback Data to: • Document Evidence
• Inform Decisions
• Deepen Relationships
?
145 million 1.5 million Feedback Data
Supporters/Y Nonprofits Gap
ear 2

3. The Need
Competitor solutions are inadequate.
Survey Sites:
User created questions (risk of bad data)
No process management
No data centralization
No trends
No data benchmarks
No communication with respondents
Survey Consultants:
Large price tag
No data centralization
No data benchmarks
Little long-term value 3

4. Our Solution
insideGOOD: A complete system of survey
methodology for nonprofits
Providing nonprofit leadership with everything they need to manage a
successful, ongoing feedback process, at an affordable price.
1. Identify
2. Schedule & Collect
3. Respond
4. Compute
Check out the 5. Analyze
Appendix for
screenshots. 6. Share
7. Act & Track 4

5. Business Model
Monthly recurring subscriptions are priced to scale the
application rapidly. One of our pilots, with just 2 FTEs, spent
$6K on a single survey project. Ouch.
insideGOOD owns information submitted to the
database - multiple other data products are possible.
• Satisfaction data that is applicable to other industries
• Respondent data that is usable by marketing/sales
• Database aggregates/reports on sector-wide trends
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6. Secret Sauce
Complete suite of tools, backed by a team of experts
that will improve the system over time.
• Nonprofit-Specific Measures: Standard surveys that measure
satisfaction & engagement in key nonprofit audiences. Two years of
research and validation.
• Automated Tools: Functionality that manages the process, like
campaign communications and real-time calculations.
• Survey Change Control Board (sCCB): Panels of experts that regularly
reviews the data, improving the system & tools.
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7. Marketing & Sales
insideGOOD is the ideal feedback solution for active
nonprofit organizations.
Estimates do not include Potential U.S. Market # of Orgs
other Anglophone markets
that are a possibility Total U.S. Nonprofits 1,574,674
(Canada, UK, Australia)
Reporting U.S. Nonprofits 628,700
Main Sales & Marketing Channels
• Group Sales – via associations and foundations
• Software Integrations - currently in talks with software companies
• Viral Dissemination – system-managed emails to org respondents
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8. Team
20+ years combined experience in Change
Management, Application Design & Nonprofits
Katie Weiss Kyle Weiss
Co-Founder Co-Founder
and CEO and CIO
Plus more than 15 contractors and mentors
that add decades of experience to our work
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9. Projections & Milestones
Broad organization participation will result in a larger
database, a smarter system and greater customer value.
Timeline # of Revenue Market
Subscribers Penetration
EOY 1 435 $51,269 0.1%
EOY 2 3,295 $737,204 0.5%
EOY 3 16,344 $3,693,340 2.6%
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10. Status & Timeline
Our private beta received 100% customer satisfaction.
We are ready to finalize the site & launch publicly.
Accomplishments to Date:
• Social Venture Incubator (through U. of Notre Dame)
• National Pilot Program (2010-2011)
• Private Beta of the Prototype (2011)
• Development of the MRP – 85% Complete
Next Steps:
• Acquire funding
• Hire personnel & finalize the MRP
• Reach profitability ≈ 12-14 months 10

11. Social Impact
insideGOOD provides quality feedback data that builds
the organizational capacity of every nonprofit, for
every mission.
Evidence-based decision making
Organizational learning
Stronger supporter engagement
We believe that every organization should have access
to feedback data that is meaningful, actionable and
affordable. Check out our website for
beta testimonials.
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12. Summary
We are a smart team, with a great product in a big
market.
We look forward to connecting to investors that are excited
about our business opportunity and potential for large-
scale social impact.
Katie Weiss, CEO
Katie@insideGOOD.com
(303) 990-0229
@insideGOOD
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13. Appendix
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14. Features: Automated Tools
Integrated tools that manage the survey process
Examples:
• Campaign Scheduling
• Real-time calculations
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15. Features: Dashboards & Reports
Expert-designed dashboards that display data in
understandable ways for maximum efficiency
Examples:
• Statistical Significance
• Industry Comparisons
• Filtering by Locations
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16. Features: Communication & Education
Inbox to communicate with respondents
Feedback U. – templates, videos on feedback management
Response Inbox Feedback University
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