Energy and Construction PR and Marketing Case Study - William Dyer Electrical UK Ltd

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SMPR, UK-based PR & Marketing consultancy for construction, energy & FM sectors. Case study for energy efficienct electrical contractors, William Dyer Electrical UK (Ltd). Full service on & offline PR

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Energy and Construction PR and Marketing Case Study - William Dyer Electrical UK Ltd

  1. 1. Case study www.simplymarcomms.co.uk 0870 199 4044Client: William Dyer Electrical (UK) LtdSector: Energy, Construction & FM kService: Full service on & offline PR mms.co.u plymarcoDuration: Ongoing www.sim “SMPR are forward thinking, pro-active and their ideas are innovative, fresh and ahead of the game.” William Dyer Managing Director William Dyer Electrical (UK) LtdThe client The challengeWilliam Dyer Electrical (UK) Ltd The initial aim for William Dyer SMPR designed and built a newhas been trading as electrical Electrical (UK) Ltd was to raise the website and blog for William Dyercontractors within the North West profile of the organisation and to Electrical to showcase their projectof England for over 20 years. They gain exposure in local, regional portfolio and their range of services.have built up a loyal customer base and national trade titles. Uponand provided electrical installations consultation with SMPR, the aims The website contains work infor the commercial, residential, were further adapted to include progress, completed works caseindustrial and public sectors. re-positioning of the company from studies, news items, articles and a electrical contractors to electrical complete portfolio of their services.In 2010, they were recommended the energy efficiency contractors, an On a monthly basis, SMPR create,services of SMPR to come on board update of their corporate brand and optimise and publish press releases,to help promote the organisation to increase their overall presence case studies and articles for Williamand to provide PR and Marketing both online and off. Dyer Electrical. In addition to this,solutions. SMPR created a Quick Response Historically, William Dyer Electrical (QR) code for William Dyer ElectricalWilliam Dyer Electrical (UK) Ltd is had provided energy efficient which was used during the re-brandnow recognised as one of the UK’s electrical installations for large when they invested in a brand newleading electrical energy efficiency clients and had some staggering fleet of 14 vehicles.contractors with a proven track examples of where their low energyrecord for excellent service. They electrical installations had providedare also NICEIC and MCS accredited significant energy savings but theelectrical contractors and installers company had no PR channels continued overleaf…of solar panel systems. in place to demonstrate their capabilities. SMPR (Simply Marcomms Ltd) B2B PR & Marketing Communications 18 Boiler House Electric Wharf Coventry CV1 4JU T: 0870 199 4044 F: 0870 777 4360 E: info@simplymarcomms.co.uk
  2. 2. www.simplymarcomms.co.uk William Dyer Managing Director William Dyer Electrical (UK) Ltd “We were recommended SMPR in 2010 and have worked with them ever since. They are forward thinking, pro-active and their ideas are innovative, fresh and ahead of the game. “They have significantly raised our profile andThe results helped to re-position the company through• Increased traffic to website and online leads online pr, social media and industry awards.• Finalists in 2 Electrical Industry Awards This company seriously• Highly Commended for Energy Efficiency Initiatives in Industry Awards understands our industry• Winner of local ‘Business of the Year’ Award and our requirements.• inner of ‘Online Electrician of the Year’ Gold Award for Online PR and W William Dyer Electrical can’t Social Media activity underestimate the value• Significant trade media and local press coverage (on and offline) SMPR has given to our business and long may it• Over 16,000 RSS feed accesses continue!”• Rebranded and repositioned to Electrical Energy Efficiency Contractors www.simplymarcomms.co.uk 0870 199 4044 Our services: 4 Strategic Consultancy 4 Online PR 4 Online PR Training 4 PR Writing 4 Digital Marketing Audits 4 PR Distribution 4 Customer Sector Profiling 4 Social Media Marketing 4 Competitor Analysis 4 Online Content Generation 4 Online Reputation Management 4 Online Publishing Services 4 Traditional PR SMPR (Simply Marcomms Ltd) B2B PR Marketing Communications 18 Boiler House Electric Wharf Coventry CV1 4JU T: 0870 199 4044 F: 0870 777 4360 E: info@simplymarcomms.co.uk

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