C plaza proposal

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This was my very first proposal for my first client. Remington hotels manages 3 properties in Key West. I was the first person they chose to manage their social media and it exploded.

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C plaza proposal

  1. 1. Social Media Proposal Casa Marina Resort The Reach Resort The Waldorf Astoria Collection Kathy Watkins, MBA Peach Promotions/Key West December 12, 2010 [email_address]
  2. 2. Strategic Objective <ul><li>Position the Casa Marina and The Reach Resort as the premier Key West destinations using social media. </li></ul><ul><li>Create, maintain, and support online communities. </li></ul><ul><li>Increase value of each property to prospective visitors. </li></ul><ul><li>Market the services and bring more visitors to each properties web site. </li></ul><ul><li>Bring customer service one step closer </li></ul>
  3. 3. Social Media Action Plan
  4. 4. Social Media Websites <ul><li>YouTube TV Channel </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Slideshare </li></ul><ul><li>Boxnet </li></ul>
  5. 5. Why Social Media Works
  6. 6. Create Accounts <ul><li>Manage profiles, passwords, and a list of links to each site that will be used in social media marketing. </li></ul><ul><li>Each social media site will be optimized to brand each property and integrate it’s website, and extend communication to each online community. </li></ul>
  7. 7. Marketing Plan <ul><li>Integrate online social profiles with another using HTML source codes, RSS widgets, and link exchanging. </li></ul><ul><li>Implement promotional campaigns to increase awareness of social media. </li></ul><ul><li>Integrate social media sites into existing websites. </li></ul><ul><li>Assist with the creation of a strategic plan for each property </li></ul>
  8. 8. Maintenance/Risk Analysis <ul><li>Develop checklists, system, and assign responsibilities for each inquiry. </li></ul><ul><li>Generate possible outcome as a result of participation in social media. </li></ul><ul><li>Develop a system to responding to questionable items. </li></ul><ul><li>Implement a schedule to review performance and strategic social media objectives. </li></ul>
  9. 9. Investment <ul><li>Bi-monthly meetings with management, who will assist in the creation, development, and execution of social media plan. </li></ul><ul><li>Supporting documents, video, and tools to be delivered to streamline communication. </li></ul><ul><li>Contact phone and support to be made available. </li></ul>

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