Social Networking For Business presented September 21 by Kathy Riland Meridian Title Corporation

1. WELCOME
TO
SOCIAL NETWORKING
FOR BUSINESS

2. What is
Social
Media?

3. What is
Social
Networking?

4. What is
Social
Marketing?

5. Tools
Visibility
Application

7. In 2010,
Gen Y'ers out numbered
"Baby Boomers“
......And, 96% of them are
involved in social media.
Who Are Gen Y’yers
and why should I
care???

8. For how we:
Purchase Products or Services
Sell/Liquidate what we not longer wish to
maintain/poses

14. 1.
A blog (a contraction of the term weblog) is a type of website, usually
maintained by an individual with regular entries of commentary,
descriptions of events, or other material such as graphics or video. Entries
are commonly displayed in reverse‐chronological order. "Blog" can also be
used as a verb, meaning to maintain or add content to a blog. ‐Wikipedia
2. Podcast
A podcast is a series of digital media files, usually digital audio or video,
that is made available for download via web syndication. ‐Wikipedia

15. 3. Social Networks

16. 4. Social Filtering or Collaborative Filtering
5. Online Video

17. Business to Business
Business to Consumer

18. Additional Interaction
Joining groups within the various sites will allow
you to connect with others having same or
similar interests.
This is a quick way to grow a network of persons
you do not already have a relationship with

19. SOCIAL NETWORKING IS
A dialog, not a Adding value to
monologue communities you join
A vehicle to keep you
top of mind when
An exchange of ideas someone is in need
and information of your product or
service

20. ALL OF YOUR NETWORKS CAN BE SET UP TO LEAD
BACK TO YOU, VIA YOUR BLOG, WEBSITE OR BOTH
Your
Social
Sites
allow
you to
direct
All About
others
the reader,
and what may
back to
be your
of value blog or
to
website
the reader

21. Facebook.com
LinkedIn.com
Plaxo.com
Twitter.com
MySpace.com
THE MOST COMMONLY
UTILIZED
SOCIAL MEDIA SITES

38. ActiveRain.com
Trulia.com
Zillow.com
Agentsonline.net
REOPro.ning.com
BrokerAgentSocial.com
eRealEstateSocial.com
SITES SPECIFICALLY RELATED TO
THE REAL ESTATE INDUSTRY

47. Who is your target audience?
Does your audience spend time
online?
Where does your target audience
spend online time?

48. Learning
Observing
Participating

49. FF4C
Friends
Family
Colleagues
Customers
Classmates
Community

57. HAVING SAID ALL OF THAT……..

58. CREATE YOUR SOCIAL NETWORKING PLAN
Determine WHY you want to participate
Determine WHAT you look to get out of the participation
Acknowledge the TIME COMMITMENT
How much time will you allocate
Will you be replacing another means of prospecting
What do you currently have in the works
Do you have a website
Do you have a blog
Do you blog on another site (Active Rain, your FB
Business page)
Are you on FACEBOOK, LinkedIn, Twitter

59. What
VALUE
can YOU add
to a social community

60. Are you
Connected
Following
Friending
Real Estate Agents
or
Builders

61. Could you write
Blogs
about
lending /housing matters
and make them available
to Real Estate Agents,
Builders or
Lenders
to utilize in their social efforts

62. Who is out there
willing & able to help
you spread the word
about your service or
offering?

63. WHAT ABOUT BEING THE VOICE OF KNOWLEDGE
COMMENTING ON THIS POST?
OR
ADVISING
ON
HOW TO
OVERCOME
THE
HURDLES

65. JOINING NETWORKS/SETTING UP ACCOUNTS
 Profile Information-your own
and what you can learn about others
 Do I have to post a photo?
 Settings-privacy issues
 Status Updates
 Brand Identity Meridian Title Corporation
 Personal versus Business
 References-asking for and writing for others
 Reputation Management

66. How MUCH $$$$

68. POINTS TO PONDER
 50% of all Homebuyers are on Social
Networking Sites
 79% of 18-24 year old homebuyers are on
Social Networking Sites
 90% of Homebuyers use internet as their main
source of info
Will you have an opportunity with any of them?
Are YOU where THEY are?

69. SOCIAL MEDIA IS
A cost effective marketing method
 Allowing you to connect with potential
customers
 Network with other industry
professionals
 Is a great way to build your authority
credibility

70. LET ME KNOW IF YOU NEED
ADDITIONAL INFORMATION