New Approaches in Reference and Marketing


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A friendly introduction to recent trends in technology in libraries including roving; mobile applications; geosocial outreach, such as geocaches and Four Square; and visual social networking; such as Pinterest. It shows how non-techies can implement these ideas for little or no money.

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New Approaches in Reference and Marketing

  1. 1. What It All Means and HowYou Can Use It WhenYou Don’t HaveTime or Money #fabref Kathy Makens Head of Adult Services at South Regional Library Durham County Library
  2. 2. We Go to the Patron Library Goes Mobile Geosocial Outreach Visual Social Networking
  3. 3.  We may spend less time behind the desk and more time in the stacks  More library services and marketing will happen on smart phones  You will see Foursquare, geocaching and other location based apps used to draw users into the library  You will see more things like Pinterest and Instagram
  4. 4. Roving Reference QR Codes Geocaching Pinterest Instagram Should I Use It?
  5. 5. Roving Reference We Don’t Wait for the Patron to Come to the Desk We Find the Patron and HelpThem in the Stacks
  6. 6.  Many PatronsWill Not Approach the Reference Desk  Added Security  Able to GetTasks Done in the Stacks (weeding, etc.)
  7. 7. How to Do It Fancy •iPad •Laptop •Headset •Mobile Circulation
  8. 8. How to Do It Not So Fancy •2Way Radios •Computers in Stacks
  9. 9. * Morgan Stanley Mobile Internet Report December 2009
  10. 10. *Pew Internet Cell Phone Study
  11. 11.  *Smartphone Ownership Update September 2012  Pew Internet Research
  12. 12. Making more of our online and in person services cell phone friendly helps bridge the digital divide and provides greater access to the less fortunate
  13. 13. GuessWhat? You Already Offer It
  14. 14. Twillio Mosio 
  15. 15. A Quick Response Barcode holds a little bit of information Smart phones with a QR reader app can read them  This one leads to this presentation online.
  16. 16.  Free!  No technology skills required  Negligible staff time  Cool  Fewer steps between patron and content
  17. 17.  Link Cell Phone Users Directly toTutorials  Link to online program registration or the phone number to register for a program  Link to the donation page of your Friends of the Library  Have a scavenger hunt
  18. 18. It means that you can play games, share information, etc. with other people who have smart phones or other devices that can tell where you are located and can find the location of other people and things.
  19. 19. Instead of sharing music, books, etc.You share places
  20. 20. Cheap and Fast FewTechnical Skills Required Draw in New Patrons Control the Library’s Image
  21. 21. ClaimYour Location
  22. 22.  Reward the Mayor  Advertise your services  Highlight special events  Add to-do lists  Find out what people in your community like to do
  23. 23. Geocaching is a high-tech treasure hunting game played throughout the world by adventure seekers equipped with GPS devices.The basic idea is to locate hidden containers, called geocaches, outdoors and then share your experiences online. - from
  24. 24. Or It is a fancy scavenger hunt that you can play using your cell phone
  25. 25.  Super cheap  They are games that market the library’s services in an engaging way  They help broaden user perceptions of what a library is and can do  They bring in new patrons
  26. 26.  Find Someone to PartnerWith:  Have a Clear Idea ofWhatYouWant to Communicate  Make sure all staff know about it  You Can Only Have One Cache per Library (building, not system) active at one time
  27. 27. Try to have a non-technology based alternative available to your patrons
  28. 28.  Have a paper based scavenger hunt that accompanies your geocache  No device necessary  Child friendly theme with many easy clues!
  29. 29.  QR codes generally lead to virtual content that might interest the patron  Geocaching scavenger hunts lead the user to physical content.
  30. 30. One viral picture can lead lots of people back to your other content
  31. 31. An app to edit photos and share them
  32. 32. Instagram is itself a social network
  33. 33.  Draw in new patrons  Get surprisingly professional photos of your programs and buildings  Have a contest!
  34. 34. 19859-163/FINAL+PR+PHOTO+CHALLENGE.pdf
  35. 35.  Does this fit in with my library’s mission?  Do I want it just because it is “shiny”  Does this fit in with what the people in my community currently use?  What is the cost in money and time?
  36. 36.  Identify and meet with stakeholders  As a group, decide on best implementation  Reward early adopters  Track progress
  37. 37.   @kmakens 