Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Data is a Designer's Best Friend - EuroIA 2016

854 views

Published on

Delving into the world of the data scientist, this talk will show that once a few fundamentals of their language are understood, we can foster a valuable relationship between data and design. Leading to better outcomes for both parties.
Delivered at EuroIA Sept 2016 Amsterdam

Published in: Design
  • Be the first to comment

Data is a Designer's Best Friend - EuroIA 2016

  1. 1. Data is a Designer’s Best Friend Kathryn Parkes EuroIA 2016 Amsterdam kathryn.parkes@gmail.com @kathrynparkes Visualisation @acatcalledfrank
  2. 2. @mikko
  3. 3. Salvador Dali’s Illustrations: Alice in Wonderland, 1969
  4. 4. I AM NOT A DATA SCIENTIST …but I sit next to one
  5. 5. MODELS
  6. 6. LOTS OF MODELS
  7. 7. SELECTION
  8. 8. PREPARATION
  9. 9. FITTING
  10. 10. TRAINING
  11. 11. REGRET
  12. 12. REGRESSION
  13. 13. BANDITS
  14. 14. Storyline
  15. 15. ZOOLANDER
  16. 16. So what is Data Science about?
  17. 17. #DTDT
  18. 18. MARKETING BUSINESS ANALYSIS PRODUCT ENGINEER DATA TEAM?
  19. 19. ART & SCIENCE
  20. 20. What does a Data Scientist do? MATHS CODING NARRATIVE
  21. 21. Machine Learning SUPERVISED UNSUPERVISED REINFORCEMENT
  22. 22. Machine Learning SUPERVISED Example Inputs Example Outputs Task: what is the rule or function?
  23. 23. Machine Learning SUPERVISED How much/how many?Is this A or B? CLASSIFICATION REGRESSION
  24. 24. Machine Learning UNSUPERVISED DEEP LEARNING GENERATIVE Example Inputs Task: look for patterns
  25. 25. The Next Rembrandt
  26. 26. Chair
  27. 27. Machine Learning REINFORCEMENT PUNISHMENTREWARD
  28. 28. Machine Learning How is this organised? What should I do now? How much/how many? Is this A or B?CLASSIFICATION REGRESSION SUPERVISED UNSUPERVISED REINFORCEMENT Can you make me something like this? DEEP LEARNING GENERATIVE
  29. 29. What is the price of a 1.35 carat diamond?
  30. 30. Fitting X Underfitting Just right Overfitting Y X Y X Y
  31. 31. PROBABILITIES
  32. 32. PROBABILITIES
  33. 33. CONDITIONAL PROBABILITIES
  34. 34. Bayes Theorem P(A|B) P(B|A) P(B) P(A) =
  35. 35. A/B Testing Variant A Variant B Variant C
  36. 36. A/B Testing Variant A Variant B Variant C WK 1 100% 0% WK 2 WK 3 WK 4 WK 5 WK 6 A B C KPI
  37. 37. A/B Testing Bandits Variant A Variant B Variant C WK 1 100% 0% WK 2 WK 3 WK 4 WK 5 WK 6 WK 1 100% 0% WK 2 WK 3 WK 4 WK 5 WK 6
  38. 38. We feel much more regret if we miss a train by 1 minute than if we miss it by 4 minutes
  39. 39. Narrative Education Ethnography Psychology Communication Visualisation Structure
  40. 40. “When I am working on a problem, I never think about beauty........ but when I have finished, if the solution is not beautiful, I know it is wrong.” ― R. Buckminster Fuller
  41. 41. Uber
  42. 42. Uber
  43. 43. http://playground.tensorflow.org/
  44. 44. http://www.r2d3.us/visual-intro-to-machine-learning-part-1/
  45. 45. Global Service Jam DIVERSE INPUTS
  46. 46. – Henry Ford “Coming together is a beginning; keeping together is progress; working together is success. My best friend is the one who brings out the best in me.”
  47. 47. kathryn.parkes@gmail.com @kathrynparkes Thank you

×