DRINKDigital - Power Dynamics in Agency/Client Relationships
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DRINKDigital - Power Dynamics in Agency/Client Relationships
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As agency folks, we want to be the hero swooping in to save clients from marketing disaster. We’re only blocked by clients that don’t understand our work, or want too much control over the creative process. Why won’t they just let us save them!? Transactional analysis has the answer. When we position ourselves as the hero, we start a psychological dance that ends in frustration for all parties. In this talk, I’ll explore how power dynamics operate in agency/client relationships, and share an easy switch to break the cycle for good.
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DRINKDigital - Power Dynamics in Agency/Client Relationships
- 1. The client that wants to be sold to Kathryn Monkcom Power dynamics in agency/client relationships @kathrynmonkcom #DRINKDigital
- 2. The client that wants to be sold to @kathrynmonkcom #DRINKDigital
- 3. Kathryn Monkcom HEAD OF INBOUND AT PULL THE PIN ICF ACTP ACCREDITED COACH @kathrynmonkcom #DRINKDigital
- 4. Storytime
- 5. Exhibit A: Make it pop @kathrynmonkcom #DRINKDigital Agency "Can you be more specific about what's missing from this design?" Client "If I tell you what I want it to look like, aren't I doing your job for you?"
- 6. Exhibit B: The never-ending proposal @kathrynmonkcom #DRINKDigital Agency "Let's chat about what you're looking for, then we'll put together a strategy" Client "Once we've seen your strategy, we'll tell you if it's what we're looking for"
- 8. @kathrynmonkcom Persecutor Rescuer Victim Karpman's drama triangle #DRINKDigital
- 9. @kathrynmonkcom The rescuer #DRINKDigital "They don't understand, we'll fix everything for them"
- 10. Transactional analysis #DRINKDigital Parent Adult Child Client Parent Adult Child Agency "We'll fix everything for them "
- 11. @kathrynmonkcom Persecutor Rescuer Victim Karpman's drama triangle Client Agency #DRINKDigital
- 12. @kathrynmonkcom Persecutor Rescuer Victim Karpman's drama triangle Client Agency #DRINKDigital
- 13. @kathrynmonkcom The persecutor #DRINKDigital "They're not doing it right, if only they'd listen to us"
- 14. Transactional analysis #DRINKDigital Parent Adult Child Client Parent Adult Child Agency "They just need to do what we say"
- 15. @kathrynmonkcom Persecutor Rescuer Victim Karpman's drama triangle Client Agency #DRINKDigital
- 16. @kathrynmonkcom The victim #DRINKDigital "We could be doing better work, but they won't let us"
- 17. @kathrynmonkcom Persecutor Rescuer Victim Karpman's drama triangle Client Agency #DRINKDigital
- 19. @kathrynmonkcom The survivor #DRINKDigital "What is within my control?"
- 20. @kathrynmonkcom The coach #DRINKDigital "What would you like to see happen?"
- 21. @kathrynmonkcom The challenger #DRINKDigital "I'm keen to get this right. If you swap out the image, we can sign it off."
- 22. It's all about power
- 23. Transactional analysis #DRINKDigital Parent Adult Child Client Parent Adult Child Agency "I'm keen to get this right" "What would you like to see happen?"
- 24. @kathrynmonkcom Challenger Coach Survivor Karpman's drama triangle #DRINKDigital Adult Client Agency
- 25. What will you need from us to make this a success? Coaching questions #DRINKDigital
- 26. By playing the rescuer we end up doing work we don't believe in Clients that are focused on detail are often feeling powerless To move to adult state, we need to act as the coach This can start as early as the discovery call, and will actually win you more business To recap... @kathrynmonkcom #DRINKDigital